MONTEREY COUNTY DESTINATION MARKET… - Form 990 Financial Data

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

2000

Legal Domicile

Principal Officer

ERIK UPPMAN

Phone

8316576428

Tax Period

2023-07-01 to 2024-06-30

MONTEREY COUNTY DESTINATION MARKETING ORGANIZATION INC, founded in 2000, is a mid-sized nonprofit in the Community Improvement sector that reported $12.2M in total revenue in fiscal year 2023. Revenue surged 43% from the prior year, signaling strong growth momentum. Expenses of $10.9M left a modest 10% surplus.

Mission

TO MARKET, ADVERTISE, PROMOTE & SELL TO THE PUBLIC AND GROUPS THE FULL RANGE OF DESTINATION ASSETS FOR RECREATIONAL, CULTURAL, ENVIRONMENTAL, BUSINESS & VISITOR TRAVEL THAT ARE AVAILABLE IN MONTEREY COUNTY.

Program Service Accomplishments

Program 1

VARIOUS MEDIA CAMPAIGNS DESIGNED TO PROMOTE MONTEREY COUNTY AS A CONVENTION AND VACATION DESTINATION.

Program 2

FACILITATION OF THE USE OF THE CONVENTION AND LODGING FACILITIES WITHIN MONTEREY COUNTY.

Program 3

WORK WITHIN THE COMMUNITY TO HELP GATHER INPUT ON THE ISSUES OF CONCERN RELATIVE TO TOURISM AND EDUCATE VISITORS WHILE IN THE DESTINATION HOW TO VISIT RESPONSIBLY.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $12,151,101

Investment Income $7,837

Other Revenue $0

TOTAL REVENUE $12,158,938

Expense Breakdown

Grants Paid $0

Salaries & Benefits $3,250,087

Fundraising Expenses $0

Other Expenses $7,650,464

TOTAL EXPENSES $10,900,551

Year-over-Year Comparison

	2023	2022	Change
Revenue	$12,158,938	$8,522,270	+0.4%
Expenses	$10,900,551	$9,940,313	+0.1%
Net Income	$1,258,387	$-1,418,043	-1.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$590,340

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
AMRISH PATEL	CHAIR	4.00	Officer Director	$0	$0	$0
STEFAN LORCH	TREASURER	4.00	Officer Director	$0	$0	$0
FADY HANNA	SECRETARY	4.00	Officer Director	$0	$0	$0
CHRIS SOMMERS	MEMBER	2.00	Director	$0	$0	$0
BINA PATEL	MEMBER	2.00	Director	$0	$0	$0
JOHN TURNER	MEMBER	2.00	Director	$0	$0	$0
KIMBLEY CRAIG	MEMBER	2.00	Director	$0	$0	$0
DONNA LANGLEY	MEMBER	2.00	Director	$0	$0	$0
BARRY TOEPKE	MEMBER	2.00	Director	$0	$0	$0
ERIK UPPMAN	MEMBER	2.00	Director	$0	$0	$0
KEVIN ELLIS	MEMBER	2.00	Director	$0	$0	$0
KIRK GAFILL	MEMBER	2.00	Director	$0	$0	$0
ED SMITH	MEMBER	2.00	Director	$0	$0	$0
MARY ADAMS	MEMBER	2.00	Director	$0	$0	$0
AMY HERZOG	MEMBER	2.00	Director	$0	$0	$0
SYLVAIN BRIENS	MEMBER	2.00	Director	$0	$0	$0
JANINE CHICOURRAT	MEMBER	2.00	Director	$0	$0	$0
KELLY GREEN	MEMBER	2.00	Director	$0	$0	$0
ROB O'KEEFE	PRESIDENT AND CEO	40.00	Officer	$326,023	$30,344	$356,367
PAUL MARTIN	VP-FINANCE & REGULATORY AF	40.00	Officer	$207,080	$26,893	$233,973
JENNIFER JOHNSON	VP-OPERATIONS	40.00	Highest	$182,989	$13,795	$196,784
LAUREN SIRING	SENIOR BUSINESS DEVELOPMEN	40.00	Highest	$124,845	$14,729	$139,574
TERESA SAVAGE	VP-BUSINESS DEVELOPMENT	40.00	Highest	$205,339	$25,489	$230,828
LINDSEY STEVENS	DIRECTOR MARKETING COMMUNI	40.00	Highest	$94,378	$5,470	$99,848
JOSEPH MARCY	BUSINESS DEVELOPMENT EXECU	40.00	Highest	$118,837	$12,790	$131,627
RICHARD L HUD	BUSINESS DEVELOPMENT EXECU	40.00	Highest	$120,115	$7,175	$127,290

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$12,158,938	$10,900,551	$4,881,856	$1,258,387
2023	$8,522,270	$9,940,313	$3,241,735	$-1,418,043
2022	$8,986,983	$7,693,692	$3,905,890	$1,293,291
2021	$5,044,387	$5,628,324	$3,305,093	$-583,937
2020	$6,401,513	$5,629,428	$2,676,776	$772,085
2019	$7,234,686	$7,410,975	$2,205,669	$-176,289

MONTEREY COUNTY DESTINATION MARKETING ORGANIZATION INC