GOOD PLUS FOUNDATION INC

EIN: 311777082 501(c)(3) Human Services

NEW YORK, NY

Total Revenue
$16,085,944
Total Expenses
$18,630,040
Total Assets
$6,585,462
Net Assets
$4,947,534
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2001
Legal Domicile
DE
Phone
2127361777
Tax Period
2024-01-01 to 2024-12-31

GOOD PLUS FOUNDATION INC, founded in 2001, is a mid-sized nonprofit in the Human Services sector that reported $16.1M in total revenue in fiscal year 2024. Revenue fell 26% from the prior year — a significant decline worth monitoring. Expenses of $18.6M exceeded revenue, resulting in a 16% operating deficit.

Mission

FOUNDED IN 2001, GOOD+FOUNDATION IS A LEADING NATIONAL NON-PROFIT THAT WORKS TO DISMANTLE MULTI-GENERATIONAL POVERTY BY PAIRING TANGIBLE GOODS WITH INNOVATIVE SERVICES FOR LOW-INCOME FATHERS, MOTHERS, AND CAREGIVERS, CREATING AN UPWARD TRAJECTORY FOR THE WHOLE FAMILY. GOOD+ PARTNERS INTENSIVELY WITH A VETTED NETWORK OF SOCIAL SERVICE PROGRAMS TO REACH LONG-TERM SOLUTIONS TO THE PROBLEM OF SYSTEMIC POVERTY. GOOD+ DOES THIS BY PAIRING GOODS - SUCH AS CRIBS, CAR SEATS, AND DIAPERS - WITH COUNSELING, EMPLOYMENT ASSISTANCE, CO-PARENTING CLASSES, AND MORE. CENTRAL TO THIS OBJECTIVE IS THE FOCUS ON SYSTEMIC AND INDIVIDUAL OBSTACLES THAT EXCLUDE FATHERS FROM THEIR CHILDERN'S LIVES AND WELL-BEING. BY GIVING FATHERS TOOLS, CONFIDENCE, AND OPPORTUNITIES TO RE-ENGAGE WITH THEIR FAMILIES, GOOD+ IS IMPROVING OUTCOMES FOR CHILDREN. IN ADDITION TO PROVIDING IN-KIND PRODUCT DONATIONS ON A REGULAR BASIS, GOOD+ CONTINUES TO SUPPORT THE DIVERSE NEEDS OF FAMILIES THROUGH FAMILY CASH GRANTS. GOOD+ HAS DONATED NEARLY $1.5 MILLION IN TOTAL CASH GRANTS SINCE THE PROGRAM WAS LAUNCHED IN 2020. GOOD+ PARTNER PROGRAMS USE THESE FUNDS TO HELP PAY FOR GROCERIES, RENT, HOLIDAY GIFTS, MEDICINE, AND CHILDCARE. IN 2024, FUNDS WERE DISTRIBUTED TO OVER 1,600 FAMILIES IN INCREMENTS OF $200.

Program Service Accomplishments

Program 1
Expenses: $5,956,397 Revenue: $0

FATHERHOOD/DADS - THE GOOD+ FATHERHOOD INITIATIVE AIMS TO IMPROVE THE ECONOMIC SELF-SUFFICIENCY OF FATHERS, CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME, CUSTODIAL AND NON-CUSTODIAL FATHERS, AND...

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FATHERHOOD/DADS - THE GOOD+ FATHERHOOD INITIATIVE AIMS TO IMPROVE THE ECONOMIC SELF-SUFFICIENCY OF FATHERS, CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME, CUSTODIAL AND NON-CUSTODIAL FATHERS, AND PROMOTE FATHER ENGAGEMENT STRATEGIES THAT INCORPORATE FATHERS AND FATHER FIGURES IN CHILD DEVELOPMENT AND PARENTING. PROGRAM PARTNERS HAVE ACCESS TO IN-KIND DONATIONS, TECHNICAL SUPPORT THROUGH THE TRAINING ACADEMY, AND FAMILY CASH GRANTS. IN 2024, GOOD+ TRAINED 5,799 SOCIAL WORKERS, NURSE HOME VISITORS, CASEWORKERS, AND ADMINISTRATORS IN 16 STATES BEYOND NY AND CA (AZ, CO, CT, DC, FL, NH, NJ, OH, OR, PA, SC, TX, NV, OK AND WA) AND DELIVERED 5 KEYNOTE ADDRESSES AND 9 VIRTUAL WORKSHOPS FOR NATIONAL CONVENINGS ON FATHERS ENGAGEMENT AND TRAUMA-INFORMED CARE. GOOD+ ALSO PROVIDED 26 TECHNICAL ASSISTANCE SESSIONS AND ARE COLLABORATING WITH NYC'S ADMINISTRATION FOR CHILDREN'S SERVICES TO ENHANCE FATHER-FOCUSED PRACTICES.

Program 2
Expenses: $5,040,049 Revenue: $0

MOTHERS - GOOD+FOUNDATION INVESTS IN QUALITY MOTHERHOOD PROGRAMS AIMED AT IMPROVING THE ECONOMIC SELF-SUFFICIENCY OF THE FAMILY, PROVIDE POSITIVE PARENTING SUPPORT AND TRAINING, IMPROVE PRENATAL AND...

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MOTHERS - GOOD+FOUNDATION INVESTS IN QUALITY MOTHERHOOD PROGRAMS AIMED AT IMPROVING THE ECONOMIC SELF-SUFFICIENCY OF THE FAMILY, PROVIDE POSITIVE PARENTING SUPPORT AND TRAINING, IMPROVE PRENATAL AND PERINATAL HEALTH, AND CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME MOTHERS. GOOD+ DONATED 1,897,918 ITEMS WORTH OVER $12 MILLION DOLLARS TO OUR GRANTEE PARTNERS IN 2024. DIAPERS CONTINUED TO BE AN ESSENTIAL NEED AND GOOD+ DONATED 1,005,018 DIAPERS IN 2024, BRINGING A TOTAL OF 36,937,633 DIAPERS DONATED TO FAMILIES SINCE ITS INCEPTION. GOOD+ MET 99.6% (COMPARED TO 97.7% IN 2023) OF ITS PARTNERS' CRITICAL GEAR REQUESTS, INCLUDING 1,658 STROLLERS, 1,437 PLAYPENS, 1,345 CAR SEATS, 1,030 FRONT CARRIERS, 1,014 FEEDING SEATS, 427 SAFETY GATES, AND 330 CRIBS. GOOD+ HAS NOW DONATED OVER $124 MILLION IN PRODUCT SINCE 2001.

Program 3
Expenses: $3,544,144 Revenue: $128,060

CRISIS INTERVENTION - GOOD+ CONTINUED TO DONATE ESSENTIAL CHILDREN'S PRODUCTS TO PROGRAMS THAT PROVIDED SERVICES FOR CHILDREN AND FAMILIES LIVING IN POVERTY AND FACING CHALLENGING CIRCUMSTANCES. IN...

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CRISIS INTERVENTION - GOOD+ CONTINUED TO DONATE ESSENTIAL CHILDREN'S PRODUCTS TO PROGRAMS THAT PROVIDED SERVICES FOR CHILDREN AND FAMILIES LIVING IN POVERTY AND FACING CHALLENGING CIRCUMSTANCES. IN 2024, GOOD+ GRANTED OUT $325,800 THROUGH ITS FAMILY CASH GRANT PROGRAM TO HELP FAMILIES PAY FOR GROCERIES, RENT, HOLIDAY GIFTS, MEDICINE, AND CHILDCARE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $15,776,680
Program Service Revenue $128,060
Investment Income $181,204
Other Revenue $0
TOTAL REVENUE $16,085,944

Expense Breakdown

Grants Paid $14,210,760
Salaries & Benefits $2,802,498
Fundraising Expenses $896,282
Program Expenses $16,637,779
Other Expenses $1,616,782
TOTAL EXPENSES $18,630,040

Year-over-Year Comparison

2024 2023 Change
Revenue $16,085,944 $21,859,408 -0.3%
Expenses $18,630,040 $21,424,032 -0.1%
Net Income $-2,544,096 $435,376 -6.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
18
Independent Members
18
Employees
30
Volunteers
3696

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$787,622
Total Directors
19
$0
Key Employees
1
$172,010
Highest Compensated
3
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
EMMANUEL AIDOO DIRECTOR AND TREASURER 3.0
Officer Director
$0 $0 $0
JENNIFER FRANKLIN DIRECTOR AND SECRETARY 3.0
Officer Director
$0 $0 $0
JESSICA SEINFELD DIRECTOR, FOUNDER & CHAIR 10.0
Officer Director
$0 $0 $0
ALI WENTWORTH DIRECTOR 1.0
Director
$0 $0 $0
AMANDA ROTKEL DIRECTOR (AS OF 7/24/24) 2.0
Director
$0 $0 $0
BARA TISCH DIRECTOR 1.0
Director
$0 $0 $0
BEVERLY MILLS DIRECTOR (THRU 9/13/24) 1.0
Director
$0 $0 $0
CONNIE VERDUCCI DIRECTOR 1.0
Director
$0 $0 $0
JASON WILLIAMS DIRECTOR 1.0
Director
$0 $0 $0
JENNIFER GARCIA ALLEN DIRECTOR 1.0
Director
$0 $0 $0
JENNIFER KOEN DIRECTOR 1.0
Director
$0 $0 $0
KARA MOORE DIRECTOR 2.0
Director
$0 $0 $0
LESLIE SIMMONS BRILLE DIRECTOR (AS OF 10/30/24) 1.0
Director
$0 $0 $0
MARY KITCHEN DIRECTOR 1.0
Director
$0 $0 $0
MICHAEL NISSAN DIRECTOR 1.0
Director
$0 $0 $0
NELLE MILLER DIRECTOR (AS OF 3/21/24) 1.0
Director
$0 $0 $0
SARAH MICHELLE GELLAR DIRECTOR 1.0
Director
$0 $0 $0
STACEY BENDET EISNER DIRECTOR 1.0
Director
$0 $0 $0
VERONICA SWANSON BEARD DIRECTOR 1.0
Director
$0 $0 $0
ABDULAI AIDOO VP OF FINANCE & ADM 40.0
Officer
$173,836 $13,813 $187,649
KATHERINE E SNIDER CEO (THRU 11/1/24) 40.0
Officer
$309,170 $34,412 $343,582
LAUREL P WEST INTERIM CEO (AS OF 11/1/24) 40.0
Officer
$217,720 $38,671 $256,391
JENNIFER MOORE VP OF ADVANCEMENT 40.0
Key Emp
$165,663 $6,347 $172,010
ALAN-MICHAEL GRAVES SR DIR OF LEARNING/CAPACITY 40.0
Highest
$109,726 $12,646 $122,372
RICARDO JUSTINIANO VP OF NATIONAL PROGRAMS & OPERATIONS 40.0
Highest
$108,432 $23,523 $131,955
SHELBY E MCCLELLAND DIRECTOR OF INSTITUTIONAL GIVING 40.0
Highest
$103,355 $9,984 $113,339
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $16,085,944 $18,630,040 $6,585,462 $-2,544,096
2023 $21,859,408 $21,424,032 $9,263,667 $435,376
2022 $17,337,400 $16,163,698 $7,447,670 $1,173,702
2021 $13,844,054 $13,748,997 $6,013,741 $95,057
2020 $13,851,900 $14,352,155 $6,179,214 $-500,255
2019 $10,306,240 $8,967,017 $6,401,436 $1,339,223
2018 $10,228,439 $9,779,482 $4,729,711 $448,957
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