GOOD PLUS FOUNDATION INC (EIN 311777082) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2001

Legal Domicile

Phone

2127361777

Tax Period

2024-01-01 to 2024-12-31

GOOD PLUS FOUNDATION INC, founded in 2001, is a mid-sized nonprofit in the Human Services sector that reported $16.1M in total revenue in fiscal year 2024. Revenue fell 26% from the prior year — a significant decline worth monitoring. Expenses of $18.6M exceeded revenue, resulting in a 16% operating deficit.

Mission

FOUNDED IN 2001 BY JESSICA SEINFELD, GOOD+FOUNDATION IS A LEADING NATIONAL NON PROFIT THAT WORKS TO DISMANTLE MULTI-GENERATIONAL POVERTY BY PAIRING TANGIBLE GOODS WITH INNOVATIVE SERVICES FOR LOW-INCOME FATHERS, MOTHERS, AND CAREGIVERS, CREATING AN UPWARD TRAJECTORY FOR THE WHOLE FAMILY. IN 2024, FAMILIES LIVING IN POVERTY FACED INTENSIFIED ECONOMIC STRAIN FROM PERSISTENT INFLATION, REDUCED SAFETY NETS, RISING HOUSING AND FOOD COSTS, AND CLIMATE-DRIVEN TRAGEDIES, ALL EXACERBATED BY SYSTEMIC INEQUITIES AND POLICY UNCERTAINTY. IN THE FACE OF THESE CHALLENGES, GOOD+ RESPONDED BY BOTH EXPANDING OUR IMPACT AND DEEPENING ENGAGEMENT WITH FAMILIES NATIONWIDE. GOOD+ DONATED $12.8 MILLION IN ESSENTIAL FAMILY CARE GOODS, INCLUDING OVER $1MILLION IN DIAPERS, AND SERVED NEARLY 100,000 FAMILIES ACROSS THE NATION. IN 2024, 89 CENTS OF EVERY $1 SPENT WENT INTO GOOD+ PROGRAMS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $15,776,680

Program Service Revenue $128,060

Investment Income $181,204

Other Revenue $0

TOTAL REVENUE $16,085,944

Expense Breakdown

Grants Paid $14,210,760

Salaries & Benefits $2,802,498

Fundraising Expenses $896,282

Program Expenses $16,637,779

Other Expenses $1,616,782

TOTAL EXPENSES $18,630,040

Year-over-Year Comparison

	2024	2023	Change
Revenue	$16,085,944	$21,859,408	-0.3%
Expenses	$18,630,040	$21,424,032	-0.1%
Net Income	$-2,544,096	$435,376	-6.8%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

3696

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$787,622

Total Directors

Key Employees

$172,010

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
EMMANUEL AIDOO	DIRECTOR AND TREASURER	3.0	Officer Director	$0	$0	$0
JENNIFER FRANKLIN	DIRECTOR AND SECRETARY	3.0	Officer Director	$0	$0	$0
JESSICA SEINFELD	DIRECTOR, FOUNDER & CHAIR	10.0	Officer Director	$0	$0	$0
ALI WENTWORTH	DIRECTOR	1.0	Director	$0	$0	$0
AMANDA ROTKEL	DIRECTOR (AS OF 7/24/24)	2.0	Director	$0	$0	$0
BARA TISCH	DIRECTOR	1.0	Director	$0	$0	$0
BEVERLY MILLS	DIRECTOR (THRU 9/13/24)	1.0	Director	$0	$0	$0
CONNIE VERDUCCI	DIRECTOR	1.0	Director	$0	$0	$0
JASON WILLIAMS	DIRECTOR	1.0	Director	$0	$0	$0
JENNIFER GARCIA ALLEN	DIRECTOR	1.0	Director	$0	$0	$0
JENNIFER KOEN	DIRECTOR	1.0	Director	$0	$0	$0
KARA MOORE	DIRECTOR	2.0	Director	$0	$0	$0
LESLIE SIMMONS BRILLE	DIRECTOR (AS OF 10/30/24)	1.0	Director	$0	$0	$0
MARY KITCHEN	DIRECTOR	1.0	Director	$0	$0	$0
MICHAEL NISSAN	DIRECTOR	1.0	Director	$0	$0	$0
NELLE MILLER	DIRECTOR (AS OF 3/21/24)	1.0	Director	$0	$0	$0
SARAH MICHELLE GELLAR	DIRECTOR	1.0	Director	$0	$0	$0
STACEY BENDET EISNER	DIRECTOR	1.0	Director	$0	$0	$0
VERONICA SWANSON BEARD	DIRECTOR	1.0	Director	$0	$0	$0
ABDULAI AIDOO	VP OF FINANCE & ADM	40.0	Officer	$173,836	$13,813	$187,649
KATHERINE E SNIDER	CEO (THRU 11/1/24)	40.0	Officer	$309,170	$34,412	$343,582
LAUREL P WEST	INTERIM CEO (AS OF 11/1/24)	40.0	Officer	$217,720	$38,671	$256,391
JENNIFER MOORE	VP OF ADVANCEMENT	40.0	Key Emp	$165,663	$6,347	$172,010
ALAN-MICHAEL GRAVES	SR DIR OF LEARNING/CAPACITY	40.0	Highest	$109,726	$12,646	$122,372
RICARDO JUSTINIANO	VP OF NATIONAL PROGRAMS & OPERATIONS	40.0	Highest	$108,432	$23,523	$131,955
SHELBY E MCCLELLAND	DIRECTOR OF INSTITUTIONAL GIVING	40.0	Highest	$103,355	$9,984	$113,339

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$16,085,944	$18,630,040	$6,585,462	$-2,544,096
2023	$21,859,408	$21,424,032	$9,263,667	$435,376
2022	$17,337,400	$16,163,698	$7,447,670	$1,173,702
2021	$13,844,054	$13,748,997	$6,013,741	$95,057
2020	$13,851,900	$14,352,155	$6,179,214	$-500,255
2019	$10,306,240	$8,967,017	$6,401,436	$1,339,223
2018	$10,228,439	$9,779,482	$4,729,711	$448,957

GOOD PLUS FOUNDATION INC