MAJELLA CARES DBA HEROIC MEDIA (EIN 320112866) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2004

Legal Domicile

Principal Officer

BRETT ATTEBERY

Phone

5123400999

Tax Period

2023-07-01 to 2024-06-30

MAJELLA CARES DBA HEROIC MEDIA, founded in 2004, is a community nonprofit in the Human Services sector that reported $2.4M in total revenue in fiscal year 2023.

Mission

Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $2,358,388

Program Service Revenue $74,074

Investment Income $558

Other Revenue $0

TOTAL REVENUE $2,433,020

Expense Breakdown

Grants Paid $103,811

Salaries & Benefits $1,170,124

Fundraising Expenses $772,786

Program Expenses $1,277,155

Other Expenses $1,149,642

TOTAL EXPENSES $2,423,577

Year-over-Year Comparison

	2023	2022	Change
Revenue	$2,433,020	$2,294,505	+0.1%
Expenses	$2,423,577	$2,834,509	-0.1%
Net Income	$9,443	$-540,004	-1.0%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$434,764

Total Directors

$150,000

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MIKE MURRAY	President	40.00	Officer	$174,593	$0	$174,593
BRETT ATTEBERY	CEO	40.00	Officer Director	$150,000	$0	$150,000
EVAN WOOLSONCROFT	VP-PHILANTHROPY	40.00		$122,800	$0	$122,800
KAREN GARNETT	VP-Culture	40.00	Officer	$110,171	$0	$110,171
DR MONIQUE RUBERU	MEMBER	1.00	Director	$0	$0	$0
PIERRE KOSHAKJI	Chairman	1.00	Officer Director	$0	$0	$0
DAVID BENDER	MEMBER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$2,433,020	$2,423,577	$385,668	$9,443
2023	$2,294,505	$2,834,509	$755,724	$-540,004
2022	$2,142,845	$2,082,315	$972,168	$60,530
2021	$2,249,948	$2,162,203	$1,195,076	$87,745
2020	$1,973,817	$2,569,975	$980,241	$-596,158
2019	$2,541,407	$2,513,424	$1,555,102	$27,983
2019	$2,541,407	$2,411,822	$1,555,102	$129,585
2018	$1,918,587	$2,002,027	$1,853,972	$-83,440
2017	$1,938,810	$1,596,743	$2,221,450	$342,067

MAJELLA CARES DBA HEROIC MEDIA