THE PRIORITY CENTER ENDING THE GEN… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year

1983

Legal Domicile

Phone

7145434333

Tax Period

2024-07-01 to 2025-06-30

THE PRIORITY CENTER ENDING THE GENERATIONAL CYCLE, founded in 1983, is a mid-sized nonprofit in the Crime & Legal sector that reported $10.4M in total revenue in fiscal year 2024. Expenses of $9.3M left a modest 11% surplus.

Mission

THE MISSION OF THE PRIORITY CENTER IS TO DELIVER LIFE-CHANGING PROGRAMS TO ASSIST PEOPLE IN CRISIS BY GIVING THEM THE TOOLS AND SUPPORT NECESSARY TO END THE GENERATIONAL CYCLE OF TRAUMA.

Program Service Accomplishments

Program 1

Expenses: $3,921,114

MENTAL HEALTH SERVICES- PROVIDES A TEAM OF CLINICIANS AND MENTAL HEALTH WORKERS TO SUPPORT INDIVIDUALS OF ALL AGES WHO ARE EXPERIENCING A MENTAL HEALTH CRISIS INCLUDING SUICIDAL THOUGHTS, PLANS, OR ATTEMPTS, OR THOUGHTS TO HURT OTHERS, BUT DONT MEET THE CRITERIA FOR HOSPITALIZATION. ALL SERVICES ARE DELIVERED AS FIELD BASED CRISIS SUPPORT AND INCLUDE ASSESSMENT, THERAPY, OUTREACH, PEER MENTORING AND CASE MANAGEMENT. THE TEAM IS AVAILABLE 24/7 TO SUPPORT ADULTS, CHILDREN, AND FAMILIES IN CRISIS. THE FOCUS IS TO PREVENT HOSPITALIZATION OR REHOSPITALIZATION, AND WHEN APPLICABLE, KEEPING THE FAMILY UNIT TOGETHER IN THE BEST INTEREST OF THE CLIENT. THIS IS ACCOMPLISHED BY PROVIDING IMMEDIATE CRISIS RESPONSE, OFFERING SHORT-TERM IN-HOME THERAPY, LINKAGE TO RESOURCES, AND REHABILITATION SERVICES.

Program 2

Expenses: $1,493,653

IN HOME VISITATION PROGRAMS - SERVES HIGH RISK FAMILIES, WITH CHILDREN FROM BIRTH TO 5 YEARS OF AGE THAT COULD BENEFIT FROM A PROGRAM THAT INCLUDES PARENT EDUCATION AND LINKAGE TO COMMUNITY...

IN HOME VISITATION PROGRAMS - SERVES HIGH RISK FAMILIES, WITH CHILDREN FROM BIRTH TO 5 YEARS OF AGE THAT COULD BENEFIT FROM A PROGRAM THAT INCLUDES PARENT EDUCATION AND LINKAGE TO COMMUNITY RESOURCES. PROGRAM CASEWORKERS PROVIDE SERVICES TO CLIENT FAMILIES EVERY TWO WEEKS. CASEWORKERS PROVIDE DEVELOPMENTAL SCREENINGS AND EDUCATE PARENTS ABOUT HOME CAR SAFETY, BREASTFEEDING, NUTRITION, IMMUNIZATIONS, HEALTHY DEVELOPMENT, EFFECTIVE PLAY ACTIVITIES, POSTPARTUM DEPRESSION, ORAL HEALTH, AND EARLY LITERACY. PROMOTES IMPROVED QUALITY AND POSITIVE RELATIONSHIPS BETWEEN PARENT AND CHILDREN, POSITIVE BEHAVIOR, AND EFFECTIVE AGE-APPROPRIATE COMMUNICATION STRATEGIES.

Program 3

Expenses: $1,129,672

BASIC NEEDS- A PUBLIC/PRIVATE PARTNERSHIP THAT PROVIDES BASIC HOUSEHOLD ITEMS SUCH AS BASIC FURNITURE, NON-PERISHABLE FOOD, HYGIENE AND INFANT ITEMS TO IMPOVERISHED CHILDREN AND FAMILIES RECEIVING...

BASIC NEEDS- A PUBLIC/PRIVATE PARTNERSHIP THAT PROVIDES BASIC HOUSEHOLD ITEMS SUCH AS BASIC FURNITURE, NON-PERISHABLE FOOD, HYGIENE AND INFANT ITEMS TO IMPOVERISHED CHILDREN AND FAMILIES RECEIVING SERVICES FROM THE COUNTY SOCIAL SERVICES AGENCY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $9,062,658

Program Service Revenue $69,495

Investment Income $0

Other Revenue $1,263,941

TOTAL REVENUE $10,396,094

Expense Breakdown

Grants Paid $0

Salaries & Benefits $7,044,754

Fundraising Expenses $483,193

Program Expenses $7,508,284

Other Expenses $2,219,712

TOTAL EXPENSES $9,299,844

Year-over-Year Comparison

	2024	2023	Change
Revenue	$10,396,094	$9,864,601	+0.1%
Expenses	$9,299,844	$10,002,432	-0.1%
Net Income	$1,096,250	$-137,831	-9.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$311,772

Total Directors

Key Employees

$127,449

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KATHY MCCARRELL	CHIEF EXECTUTIVE OFFICER	40.00	Officer	$188,819	$1,824	$190,643
WILLIAM TORNQUIST	CHIEF PROGRAM OFFICER	40.00	Key Emp	$127,449	$0	$127,449
JANEL FALCON	PROGRAM DIRECTOR	40.00	Highest	$122,426	$2,260	$124,686
DEBORAH FASOLA	CHIEF ACCOUNTING OFFICER	40.00	Officer	$119,129	$2,000	$121,129
ISABEL VALDIVIA	CHIEF PEOPLE OFFICER	40.00	Highest	$111,369	$1,848	$113,217
JEREMY WEBB	BOARDMEMBER	2.00	Director	$0	$0	$0
JOHN HOEFER	BOARDMEMBER	2.00	Director	$0	$0	$0
ATHENA WONG	BOARDMEMBER	2.00	Director	$0	$0	$0
CASEY ROBERTS	BOARDMEMBER	2.00	Director	$0	$0	$0
CATHERINE SORENSEN	BOARDMEMBER	2.00	Director	$0	$0	$0
DEBASHIS CHOWDHURY	BOARDMEMBER	2.00	Director	$0	$0	$0
RACHEL NG	BOARDMEMBER	2.00	Director	$0	$0	$0
ED INAL	BOARDMEMBER	2.00	Director	$0	$0	$0
GREGORY WASHER	BOARDMEMBER	2.00	Director	$0	$0	$0
HOGIADI KURNIAWAN	BOARDMEMBER	2.00	Director	$0	$0	$0
KIMBERLY VALLEY	BOARDMEMBER	2.00	Director	$0	$0	$0
MADISON SPACH	BOARDMEMBER	2.00	Director	$0	$0	$0
ANDREW PHILLIPS	BOARDMEMBER	2.00	Director	$0	$0	$0
ROGER ARMSTRONG	BOARDMEMBER	2.00	Director	$0	$0	$0
SUSAN CROCKETT	BOARDMEMBER	2.00	Director	$0	$0	$0
VANESSA DIXON	BOARDMEMBER	2.00	Director	$0	$0	$0
MARK MCCONNELL	BOARDMEMBER	2.00	Director	$0	$0	$0
ALISON TEIXEIRA	BOARDMEMBER	2.00	Director	$0	$0	$0
COLLEEN ROGERS	CHAIR	2.00	Officer Director	$0	$0	$0
MARC REICH	SECRETARY	2.00	Officer Director	$0	$0	$0
PAUL GODBY	CO CHAIR	2.00	Officer Director	$0	$0	$0
RICHARD SWINNEY	TREASURER	2.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$10,396,094	$9,299,844	$3,628,050	$1,096,250
2024	$9,864,601	$10,002,432	$3,172,849	$-137,831
2023	$9,352,354	$9,431,137	$3,768,862	$-78,783
2022	$8,843,523	$8,927,340	$2,077,289	$-83,817
2021	$9,128,998	$8,842,201	$2,591,971	$286,797
2020	$7,660,843	$7,776,233	$2,631,672	$-115,390
2019	$6,357,767	$6,679,318	$1,892,568	$-321,551
2018	$6,902,718	$7,058,324	$2,287,885	$-155,606

THE PRIORITY CENTER ENDING THE GENERATIONAL CYCLE