MARKETING ASSOCIATION OF CUS (EIN 330423145) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1990

Legal Domicile

Principal Officer

Lynne Jarman Johnson

Phone

4084221402

Tax Period

2024-01-01 to 2024-12-31

MARKETING ASSOCIATION OF CUS, founded in 1990, is a small nonprofit in the Community Improvement sector that reported $441K in total revenue in fiscal year 2024. Expenses of $419K left a modest 5% surplus.

Mission

Professional development Though Conferences, Newsletters and Seminars

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $440,787

Investment Income $0

Other Revenue $0

TOTAL REVENUE $440,787

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $419,197

Other Expenses $419,197

TOTAL EXPENSES $419,197

Year-over-Year Comparison

	2024	2023	Change
Revenue	$440,787	$409,399	+0.1%
Expenses	$419,197	$396,853	+0.1%
Net Income	$21,590	$12,546	+0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Trevor Riley	Associate Director	2	Director	$0	$0	$0
Cynthia McAree	Director	2	Director	$0	$0	$0
Hillary Kissel	Director	2	Director	$0	$0	$0
Meredith Olmstead	Assoc. Director	3	Director	$0	$0	$0
Kerala Taylor	Assoc. Director	2	Director	$0	$0	$0
Christin Vaughn	Director	2	Director	$0	$0	$0
Andrea Finn	Vice Chair	6	Officer	$0	$0	$0
Armand Parvazi	Treasurer	5	Officer	$0	$0	$0
Lynne Jarman Johnson	Chairpereson	9	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$440,787	$419,197	$98,239	$21,590
2023	$409,399	$396,853	$76,649	$12,546
2022	No data	No data	$64,103	No data
2021	No data	No data	$192,211	No data

MARKETING ASSOCIATION OF CUS