HEARTLAND COALITION

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1998

Legal Domicile

Principal Officer

MARK HANSON

Tax Period

2024-01-01 to 2024-12-31

HEARTLAND COALITION, founded in 1998, is a small nonprofit in the Philanthropy & Grantmaking sector that reported $173K in total revenue in fiscal year 2024. Revenue fell 40% from the prior year — a significant decline worth monitoring.

Mission

SERVE LOW-INCOME RESIDENTS WITH PROJECTS IN THE AREAS OF CAREER AND COMMUNITY DEVELOPMENT, HOUSING, HEALTHCARE, ENVIRONMENTAL PROTECTION AND CLEAN ENERGY, EDUCATION AND PUBLIC ART

Program Service Accomplishments

Program 1

Expenses: $143,633 Revenue: $135,980

Heartland expanded operations to Utah and is certified in every county in Utah as well as California. Heartland received an Outstanding Achievement Award from the South Bay Workforce Investment Board for placing 87% of our pre-apprenticeship graduates into high-paying construction jobs in Los Angeles County. The other 13% were placed in hospitality, landscaping, or building maintenance in Los Angeles, San Bernardino, Riverside, and San Diego Counties. Utah graduates of the Heartland Coalition Carpentry and Construction Pre-apprenticeship Program were placed in Union Apprenticeships as well as directly into jobs with Sci Fi Networks, Tuff Shed, Grid Alternatives, Da Bella Windows and Doors, or similar types of companies 100% of the time.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $36,950

Program Service Revenue $135,980

Investment Income $0

Other Revenue $0

TOTAL REVENUE $172,930

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $143,633

Other Expenses $172,073

TOTAL EXPENSES $172,073

Year-over-Year Comparison

	2024	2023	Change
Revenue	$172,930	$286,839	-0.4%
Expenses	$172,073	$340,072	-0.5%
Net Income	$857	$-53,233	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARK HANSON	PRESIDENT	40.00	Officer Director	$0	$0	$0
GENNY CRANE	VICE PRESIDENT	4.00	Officer Director	$0	$0	$0
GEORGE BROWN	VICE PRESIDENT	4.00	Officer Director	$0	$0	$0
DAN BECHTEL	VICE PRESIDENT	4.00	Officer Director	$0	$0	$0
RAMIRO SANDOVAL	TREASURER	20.00	Officer Director	$0	$0	$0
JENN HOWARD	SECRETARY	4.00	Officer Director	$0	$0	$0
ALISI MATALE	DIRECTOR	4.00	Director	$0	$0	$0
DAN ORTIZ	DIRECTOR	4.00	Director	$0	$0	$0
KYLE SHULL	DIRECTOR	4.00	Director	$0	$0	$0
JACKIE HANSON	DIRECTOR	4.00	Director	$0	$0	$0
DUSTIN JOHNSON	DIRECTOR	4.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$172,930	$172,073	$196,273	$857
2023	$286,839	$340,072	$47,561	$-53,233
2022	$392,126	$686,362	$204,690	$-294,236
2021	$279,589	$469,773	$226,868	$-190,184
2020	$483,172	$433,137	$335,799	$50,035
2019	$492,654	$555,846	$260,998	$-63,192
2018	$373,918	$465,387	$171,718	$-91,469