HEARTLAND COALITION

EIN: 330792600 501(c)(3) Philanthropy & Grantmaking

SAN DIEGO, CA

Total Revenue
$172,930
Total Expenses
$172,073
Total Assets
$196,273
Net Assets
$188,273
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1998
Legal Domicile
CA
Principal Officer
MARK HANSON
Tax Period
2024-01-01 to 2024-12-31

HEARTLAND COALITION, founded in 1998, is a small nonprofit in the Philanthropy & Grantmaking sector that reported $173K in total revenue in fiscal year 2024. Revenue fell 40% from the prior year — a significant decline worth monitoring.

Mission

SERVE LOW-INCOME RESIDENTS WITH PROJECTS IN THE AREAS OF CAREER AND COMMUNITY DEVELOPMENT, HOUSING, HEALTHCARE, ENVIRONMENTAL PROTECTION AND CLEAN ENERGY, EDUCATION AND PUBLIC ART

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $36,950
Program Service Revenue $135,980
Investment Income $0
Other Revenue $0
TOTAL REVENUE $172,930

Expense Breakdown

Grants Paid $0
Salaries & Benefits $0
Fundraising Expenses $0
Program Expenses $143,633
Other Expenses $172,073
TOTAL EXPENSES $172,073

Year-over-Year Comparison

2024 2023 Change
Revenue $172,930 $286,839 -0.4%
Expenses $172,073 $340,072 -0.5%
Net Income $857 $-53,233 -1.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
11
Independent Members
11
Employees
N/A
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$0
Total Directors
11
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MARK HANSON PRESIDENT 40.00
Officer Director
$0 $0 $0
GENNY CRANE VICE PRESIDENT 4.00
Officer Director
$0 $0 $0
GEORGE BROWN VICE PRESIDENT 4.00
Officer Director
$0 $0 $0
DAN BECHTEL VICE PRESIDENT 4.00
Officer Director
$0 $0 $0
RAMIRO SANDOVAL TREASURER 20.00
Officer Director
$0 $0 $0
JENN HOWARD SECRETARY 4.00
Officer Director
$0 $0 $0
ALISI MATALE DIRECTOR 4.00
Director
$0 $0 $0
DAN ORTIZ DIRECTOR 4.00
Director
$0 $0 $0
KYLE SHULL DIRECTOR 4.00
Director
$0 $0 $0
JACKIE HANSON DIRECTOR 4.00
Director
$0 $0 $0
DUSTIN JOHNSON DIRECTOR 4.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $172,930 $172,073 $196,273 $857
2023 $286,839 $340,072 $47,561 $-53,233
2022 $392,126 $686,362 $204,690 $-294,236
2021 $279,589 $469,773 $226,868 $-190,184
2020 $483,172 $433,137 $335,799 $50,035
2019 $492,654 $555,846 $260,998 $-63,192
2018 $373,918 $465,387 $171,718 $-91,469
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