BLOOMINGTON-NORMAL AREA CONVENTION & VISITORS BUREAU

EIN: 331037577 Community Improvement

BLOOMINGTON, IL

Total Revenue
$1,298,544
Total Expenses
$1,553,954
Total Assets
$2,002,078
Net Assets
$1,920,436
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2003
Legal Domicile
IL
Principal Officer
SCOTT BLACK
Phone
3096650033
Tax Period
2024-07-01 to 2025-06-30

BLOOMINGTON-NORMAL AREA CONVENTION & VISITORS BUREAU, founded in 2003, is a community nonprofit in the Community Improvement sector that reported $1.3M in total revenue in fiscal year 2024. Revenue decreased 11% compared to the prior year. Expenses of $1.6M exceeded revenue, resulting in a 20% operating deficit.

Mission

THE BLOOMINGTON-NORMAL AREA CONVENTION AND VISITORS BUREAU WORKS TO ENHANCE THE REGION'S ECONOMIC VITALITY, SUSTAINABILITY AND QUALITY OF LIFE BY MARKETING THE COUNTY AS A COMPELLING DESTINATION.

Program Service Accomplishments

Program 1
Expenses: $1,321,630 Revenue: $50,540

THE BUREAU PROMOTES SPORTING EVENTS, CONVENTIONS, AND TOURISM ATTRACTIONS TRHOUGH SPONSORSHIPS, ADVERTISING, AND SPECIAL EVENTS TO BRING VISITORS TO THE BLOOMINGTON-NORMAL AREA AND THE SURROUNDING...

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THE BUREAU PROMOTES SPORTING EVENTS, CONVENTIONS, AND TOURISM ATTRACTIONS TRHOUGH SPONSORSHIPS, ADVERTISING, AND SPECIAL EVENTS TO BRING VISITORS TO THE BLOOMINGTON-NORMAL AREA AND THE SURROUNDING COMMUNITIES. FOR INSTANCE, THE BUREAU PRINTS AND DISTRIBUTES VISITOR'S GUIDES IN ILLINOIS, AS WELL AS HOLDING AN ANNUAL YOUTH GOLF TOURNAMENT AND SPONSORING A YOUTH WRESTLING TOURNAMENT, AS WELL AS SEVERAL CONVENTIONS THAT BRING VISITORS TO THE AREA HOTELS AND BUSINESSES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,228,623
Program Service Revenue $50,540
Investment Income $19,381
Other Revenue $0
TOTAL REVENUE $1,298,544

Expense Breakdown

Grants Paid $0
Salaries & Benefits $506,646
Fundraising Expenses $0
Program Expenses $1,321,630
Other Expenses $1,047,308
TOTAL EXPENSES $1,553,954

Year-over-Year Comparison

2024 2023 Change
Revenue $1,298,544 $1,455,862 -0.1%
Expenses $1,553,954 $1,542,738 +0.0%
Net Income $-255,410 $-86,876 +1.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
10
Independent Members
10
Employees
10
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$66,833
Total Directors
10
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
SCOTT BLACK ASSOCIATE MEMBER 1.00
Officer Director
$0 $0 $0
CHERYL MAGNUSON SECRETARY 1.00
Director
$0 $0 $0
JUSTIN BOYD BOARD MEMBER 1.00
Director
$0 $0 $0
BETH WHISMAN CHAIRPERSON 1.00
Officer Director
$0 $0 $0
MELISSA LIBERT BOARD MEMBER 1.00
Director
$0 $0 $0
ANTHONY NELSON BOARD MEMBER 1.00
Director
$0 $0 $0
ANDY BYARS COUNCIL MEMBER 1.00
Officer Director
$0 $0 $0
LAURA EWAN BOARD MEMBER 1.00
Director
$0 $0 $0
KAITLIN MUCKEY BOARD MEMBER 1.00
Director
$0 $0 $0
MIKE STRAZA COUNCIL MEMBER 1.00
Officer Director
$0 $0 $0
MARTY HICKMAN FORMER INTERIM EXECUTIVE DIRECTOR 40.00
Officer
$66,833 $0 $66,833
MELISSA CHRISMAN PRESIDENT AND CEO 40.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,298,544 $1,553,954 $2,002,078 $-255,410
2024 $1,455,862 $1,542,738 $2,341,845 $-86,876
2023 $1,449,277 $1,437,832 $2,647,388 $11,445
2022 $968,562 $992,247 $2,292,815 $-23,685
2021 $758,705 $735,546 $2,316,285 $23,159
2020 $1,001,528 $1,030,822 $2,276,805 $-29,294
2019 $1,241,818 $1,188,206 $2,357,649 $53,612
2018 $1,240,844 $1,233,348 $2,346,996 $7,496
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