HIGHWAY 1 TOURISM ALLIANCE INC

EIN: 334090763 Community Improvement

SAN LUIS OBISPO, CA

Total Revenue
$2,487,438
Total Expenses
$66,558
Total Assets
$2,453,898
Net Assets
$2,420,880
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2025
Legal Domicile
CA
Principal Officer
AARON GRAVES
Phone
8055472243
Tax Period
2025-04-14 to 2025-06-30

HIGHWAY 1 TOURISM ALLIANCE INC, founded in 2025, is a community nonprofit in the Community Improvement sector that reported $2.5M in total revenue in fiscal year 2025. The organization ran a surplus of $2.4M, a strong 97% operating margin.

Mission

TO IMPROVE BUSINESS CONDITIONS AND THE BUSINESS ENVIRONMENT FOR LODGING BUSINESSES IN THE COUNTY OF SAN LUIS OBISPO THROUGH THE OPERATION OF A TOURISM DISTRICT AND OTHER ACTIVITIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $1,903,162
Program Service Revenue $584,276
Investment Income $0
Other Revenue $0
TOTAL REVENUE $2,487,438

Expense Breakdown

Grants Paid $0
Salaries & Benefits $38,559
Fundraising Expenses $0
Other Expenses $27,999
TOTAL EXPENSES $66,558

Year-over-Year Comparison

2025 2024 Change
Revenue $2,487,438 N/A N/A
Expenses $66,558 N/A N/A
Net Income $2,420,880 N/A N/A
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
6
Independent Members
6
Employees
N/A
Volunteers
6

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
6
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
AARON GRAVES CHAIR 3.00
Officer Director
$0 $0 $0
MELISSA KURRY VICE CHAIR 3.00
Officer Director
$0 $0 $0
MIKE HANCHETT SECRETARY/TREASURER 3.00
Officer Director
$0 $0 $0
LAILA FIEGE-KOLLMANN BOARD MEMBER 3.00
Director
$0 $0 $0
GARY SETTING BOARD MEMBER 3.00
Director
$0 $0 $0
BRAM WINTER BOARD MEMBER 3.00
Director
$0 $0 $0
CHERYL CUMMING CAO 25.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $2,487,438 $66,558 $2,453,898 $2,420,880
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