THE HERB SOCIETY OF AMERICA INC

EIN: 341596261 501(c)(3) Environment

KIRTLAND, OH

Total Revenue
$443,811
Total Expenses
$454,364
Total Assets
$3,157,694
Net Assets
$3,072,900
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1935
Legal Domicile
OH
Principal Officer
LAURA MARTIN
Phone
4402560514
Tax Period
2024-04-01 to 2025-03-31

THE HERB SOCIETY OF AMERICA INC, founded in 1935, is a small nonprofit in the Environment sector that reported $444K in total revenue in fiscal year 2024. Revenue grew 14% year-over-year, indicating healthy expansion. Net assets of $3.1M represent 83 months of operating reserves.

Mission

THE HERB SOCIETY OF AMERICA, INC. IS DEDICATED TO PROMOTING THE KNOWLEDGE, USE, AND DELIGHT OF HERBS THROUGH EDUCATIONAL PROGRAMS, RESEARCH, AND SHARING THE EXPERIENCE OF ITS MEMBERS WITH THE COMMUNITY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $285,914
Program Service Revenue $18,475
Investment Income $150,190
Other Revenue $-10,768
TOTAL REVENUE $443,811

Expense Breakdown

Grants Paid $52,060
Salaries & Benefits $149,630
Fundraising Expenses $15,588
Program Expenses $357,069
Other Expenses $252,674
TOTAL EXPENSES $454,364

Year-over-Year Comparison

2024 2023 Change
Revenue $443,811 $388,031 +0.1%
Expenses $454,364 $458,857 0.0%
Net Income $-10,553 $-70,826 -0.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Governance

Voting Members
13
Independent Members
13
Employees
4
Volunteers
13

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$67,137
Total Directors
13
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
KAREN OBRIEN PUBLICATIONS CO-CHAIR 5.00
Director
$0 $0 $0
LAURA MULLEN TREASURER 10.00
Officer Director
$0 $0 $0
KRYSTAL MAXWELL BOTANY AND HORTICULTURE CHAIR 5.00
Director
$0 $0 $0
BETSY SMITH VICE PRESIDENT 10.00
Officer Director
$0 $0 $0
WILLIAM VARNEY DISTRICT DELEGATE 5.00
Director
$0 $0 $0
PEGGY RICCIO DISTRICT DELEGATE 5.00
Director
$0 $0 $0
LINDA LANGE PRESIDENT 10.00
Officer Director
$0 $0 $0
JANICE COX EDUCATION CHAIR 5.00
Director
$0 $0 $0
CASEY KING MEMBERSHIP CHAIR 5.00
Director
$0 $0 $0
LISA-MARIE MARYOTT MEMBERSHIP DELEGATE 5.00
Director
$0 $0 $0
LINDA FRANZO MEMBERSHIP DELEGATE 5.00
Director
$0 $0 $0
SHARON HOSCH MEMBERSHIP DELEGATE 5.00
Director
$0 $0 $0
AMANDA SWOPE-JOOS SECRETARY 5.00
Officer Director
$0 $0 $0
LAURA LEE MARTIN EXECUTIVE DIRECTOR 40.00
Officer
$67,137 $0 $67,137
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $443,811 $454,364 $3,157,694 $-10,553
2024 $388,031 $458,857 $3,207,329 $-70,826
2023 $426,369 $473,280 $2,944,005 $-46,911
2022 $374,914 $439,309 $3,236,763 $-64,395
2021 $423,963 $314,931 $3,510,710 $109,032
2020 $384,192 $345,187 $2,370,802 $39,005
2019 $413,399 $329,954 $2,611,483 $83,445
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