VISIT INDY INC

EIN: 350413010

INDIANAPOLIS, IN

Total Revenue
$16,353,881
Total Expenses
$15,518,801
Total Assets
$19,814,577
Net Assets
$15,814,139
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1932
Legal Domicile
IN
Principal Officer
JAMES E WALLIS
Phone
3172623000
Tax Period
2023-01-01 to 2023-12-31

VISIT INDY INC, founded in 1932, is a mid-sized nonprofit that reported $16.4M in total revenue in fiscal year 2023. Expenses of $15.5M left a modest 5% surplus.

Mission

ADVANCE INDIANAPOLIS TOURISM AND ECONOMIC GROWTH.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $14,309,514
Program Service Revenue $1,414,709
Investment Income $444,091
Other Revenue $185,567
TOTAL REVENUE $16,353,881

Expense Breakdown

Grants Paid $0
Salaries & Benefits $8,846,776
Fundraising Expenses $0
Other Expenses $6,672,025
TOTAL EXPENSES $15,518,801

Year-over-Year Comparison

2023 2022 Change
Revenue $16,353,881 $16,220,236 +0.0%
Expenses $15,518,801 $14,323,018 +0.1%
Net Income $835,080 $1,897,218 -0.6%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
30
Independent Members
29
Employees
63
Volunteers
40

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$1,921,487
Total Directors
42
$1,021,134
Key Employees
3
$1,129,304
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
DEWAYNE HERBERT BOARD MEMBER 1.00
Director
$0 $0 $0
CRAIG HUSE BOARD MEMBER 1.00
Director
$0 $0 $0
PAT EARLY CPA CFP TREASURER 1.00
Officer Director
$0 $0 $0
TAYLOR SCHAFFER EX-OFFICIO 1.00
Director
$0 $0 $0
LEROY ROBINSON EX-OFFICIO 1.00
Director
$0 $0 $0
MARIO RODRIGUEZ EX-OFFICIO 1.00
Director
$0 $0 $0
JANE JANKOWSKI EX-OFFICIO 1.00
Director
$0 $0 $0
WM K MCGOWAN JR LIFE MEMBER 1.00
Director
$0 $0 $0
JAMES T MORRIS LIFE MEMBER 1.00
Director
$0 $0 $0
DAVE SIBLEY BOARD MEMBER 1.00
Director
$0 $0 $0
TAVONNA HARRIS ASKEW BOARD MEMBER 1.00
Director
$0 $0 $0
JAMES E DORA JR BOARD MEMBER 1.00
Director
$0 $0 $0
GREGORY L WILSON BOARD MEMBER 1.00
Director
$0 $0 $0
TOM MCGOWAN BOARD MEMBER 1.00
Director
$0 $0 $0
MARLA THOMPSON BOARD MEMBER 1.00
Director
$0 $0 $0
MEL RAINES SECRETARY 1.00
Officer Director
$0 $0 $0
BILL FRENCH BOARD MEMBER 1.00
Director
$0 $0 $0
ANDY MALLON EX-OFFICIO 1.00
Director
$0 $0 $0
MICHAEL G BROWNING CHAIR 3.00
Officer Director
$0 $0 $0
LEONARD HOOPS PRESIDENT & CEO 50.00
Officer Director
$899,447 $121,687 $1,021,134
JODY BLANKENSHIP BOARD MEMBER 1.00
Director
$0 $0 $0
JOE MELTON EX-OFFICIO 1.00
Director
$0 $0 $0
ANN LATHROP BOARD MEMBER 1.00
Director
$0 $0 $0
CINDY HOYE EX-OFFICIO 1.00
Director
$0 $0 $0
BRIAN MOWERY EX-OFFICIO 1.00
Director
$0 $0 $0
DR ROB SHUMAKER BOARD MEMBER 1.00
Director
$0 $0 $0
DAN PARKER EX-OFFICIO 1.00
Director
$0 $0 $0
SARAH HEMPSTEAD VICE CHAIR-TOURISM TOMORROW 1.00
Director
$0 $0 $0
MOIRA CARLSTEDT EX-OFFICIO 1.00
Director
$0 $0 $0
DR LORENZO ESTERS BOARD MEMBER 1.00
Director
$0 $0 $0
JUAN GONZALEZ BOARD MEMBER 1.00
Director
$0 $0 $0
LI LI LEUNG BOARD MEMBER 1.00
Director
$0 $0 $0
PATRICK TALTY EX-OFFICIO 1.00
Director
$0 $0 $0
CYNTHIA CARDONA BOARD MEMBER 1.00
Director
$0 $0 $0
JOHN FEDERICI BOARD MEMBER 1.00
Director
$0 $0 $0
STEPHANIE KIM BOARD MEMBER 1.00
Director
$0 $0 $0
DAVE KINARD BOARD MEMBER 1.00
Director
$0 $0 $0
MARCI REDDICK EX-OFFICIO 1.00
Director
$0 $0 $0
JENNIFER PACE ROBINSON EX-OFFICIO 1.00
Director
$0 $0 $0
SHANNON STAHLEY BOARD MEMBER 1.00
Director
$0 $0 $0
KRISTIAN STRICKLEN BOARD MEMBER 1.00
Director
$0 $0 $0
PETE WARD BOARD MEMBER 1.00
Director
$0 $0 $0
CHRISTOPHER GAHL EXEC. VP AND CHIEF MARKETING OFFICER 50.00
Officer
$398,900 $62,477 $461,377
JAMES WALLIS EXEC. VP AND CHIEF OPERATING OFFICER 50.00
Officer
$380,358 $58,618 $438,976
MATTHEW B CARTER VP & CHIEF DESTINATION EXPERIENCE OFFICER 25.00
Key Emp
$259,073 $52,037 $311,110
DAREN KINGI SVP AND CHIEF SALES OFFICER 50.00
Key Emp
$409,077 $62,510 $471,587
SUSAN TOWNSEND SVP & CHIEF DESTINATION EXPERIENCE OFFICER 50.00
Key Emp
$284,489 $62,118 $346,607
JOYCE RUSSELL SENIOR DIRECTOR OF SALES 50.00
Highest
$200,319 $32,425 $232,744
KENNETH HEMSLEY SR NATIONAL ACCOUNT DIRECTOR 50.00
Highest
$170,135 $29,836 $199,971
JON HIXON SENIOR DIRECTOR OF SALES 50.00
Highest
$200,608 $20,736 $221,344
JENNY LYNCH NATIONAL ACCOUNT DIRECTOR 50.00
Highest
$157,008 $26,376 $183,384
NICOLE PERRY SR NATIONAL ACCOUNT DIRECT 50.00
Highest
$168,718 $29,862 $198,580
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $16,353,881 $15,518,801 $19,814,577 $835,080
2022 $16,220,236 $14,323,018 $18,005,827 $1,897,218
2021 $14,589,218 $13,639,672 $20,981,890 $949,546
2020 $14,658,454 $11,688,585 $14,758,733 $2,969,869
2019 $15,794,028 $14,755,488 $12,575,935 $1,038,540
2018 $16,139,161 $15,679,614 $11,183,350 $459,547
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