VISITMADISON INC (EIN 351881082) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1991

Legal Domicile

Principal Officer

JEFF FRAZIER

Phone

8122652956

Tax Period

2024-01-01 to 2024-12-31

VISITMADISON INC, founded in 1991, is a community nonprofit that reported $1.5M in total revenue in fiscal year 2024. Revenue surged 39% from the prior year, signaling strong growth momentum. Expenses of $1.4M left a modest 8% surplus.

Mission

PROMOTE TOURISM IN COUNTY & CITY

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $673,000

Program Service Revenue $838,063

Investment Income $12,509

Other Revenue $0

TOTAL REVENUE $1,523,572

Expense Breakdown

Grants Paid $165,000

Salaries & Benefits $397,277

Fundraising Expenses $0

Other Expenses $832,791

TOTAL EXPENSES $1,395,068

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,523,572	$1,097,742	+0.4%
Expenses	$1,395,068	$1,063,511	+0.3%
Net Income	$128,504	$34,231	+2.8%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

300

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JIM BARTLETT	DIRECTOR	N/A	Director	$0	$0	$0
GARY COPELAND	DIRECTOR	N/A	Director	$0	$0	$0
CORY DUFF	DIRECTOR	N/A	Director	$0	$0	$0
JEFF FRAZIER	PRESIDENT	N/A	Officer Director	$0	$0	$0
KIM KENNARD	DIRECTOR	N/A	Director	$0	$0	$0
HANNAH MAHONEY	SECRETARY/TR	N/A	Officer Director	$0	$0	$0
CARRIE MORRISON-BEAR	VICE-PRESIDE	N/A	Officer Director	$0	$0	$0
PAUL NICHOLSON	DIRECTOR	N/A	Director	$0	$0	$0
KELLY RODGERS	DIRECTOR	N/A	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$1,523,572	$1,395,068	$658,023	$128,504
2023	$1,097,742	$1,063,511	$529,519	$34,231
2022	$940,236	$883,568	$495,288	$56,668
2021	$630,543	$692,425	$438,620	$-61,882
2020	$382,380	$445,464	$500,502	$-63,084
2019	$996,112	$954,162	$563,586	$41,950
2018	$1,065,143	$1,099,225	$521,636	$-34,082

VISITMADISON INC