Indianapolis Downtown Marketing Inc

EIN: 351885205

Indianapolis, IN

Total Revenue
$2,109,293
Total Expenses
$2,570,935
Total Assets
$2,817,052
Net Assets
$-517,590
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1993
Legal Domicile
IN
Phone
3172372222
Tax Period
2023-01-01 to 2023-12-31

Indianapolis Downtown Marketing Inc, founded in 1993, is a community nonprofit that reported $2.1M in total revenue in fiscal year 2023. Revenue surged 23% from the prior year, signaling strong growth momentum. Expenses of $2.6M exceeded revenue, resulting in a 22% operating deficit.

Mission

Indianapolis Downtown Marketing, Inc. (IDMI) exists to improve downtown Indianapolis. IDMI focuses on marketing downtown businesses, destinations, organizations, activities and events.

Program Service Accomplishments

Program 1

Downtown Marketing & Communications - Indianapolis Downtown Marketing, Inc. (IDMI) coordinates and disseminates information about downtown events, activities, organizations, safety, access and...

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Downtown Marketing & Communications - Indianapolis Downtown Marketing, Inc. (IDMI) coordinates and disseminates information about downtown events, activities, organizations, safety, access and beautification to inform and attract Central Indiana residents, workers and visitors. IDMI produces and distributes several communications tools, including maps and electronic newsletters. IDMI also produces advertising and earned media in various publications and manages an organization website to showcase downtown.

Program 2

Circle of Lights - Indianapolis Downtown Marketing, Inc. manages Circle of Lights, downtown Indianapolis' holiday decor and cross-marketing activities. Seasonal events, traditions and activities are...

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Circle of Lights - Indianapolis Downtown Marketing, Inc. manages Circle of Lights, downtown Indianapolis' holiday decor and cross-marketing activities. Seasonal events, traditions and activities are highlighted by the annual lighting ceremony, traditionally held the day after thanksgiving. Promotional and marketing efforts support holiday season activities.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,142,284
Program Service Revenue $883,362
Investment Income $74,592
Other Revenue $9,055
TOTAL REVENUE $2,109,293

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,036,017
Fundraising Expenses $0
Program Expenses $0
Other Expenses $1,534,918
TOTAL EXPENSES $2,570,935

Year-over-Year Comparison

2023 2022 Change
Revenue $2,109,293 $1,710,996 +0.2%
Expenses $2,570,935 $2,250,692 +0.1%
Net Income $-461,642 $-539,696 -0.1%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
64
Independent Members
64
Employees
57
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$322,054
Total Directors
76
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
N/A Chair 1.0
Officer Director
$0 $0 $0
N/A Vice Chair 1.0
Officer Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Through 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director (Beginning 4/23) 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Director 1.0
Director
$0 $0 $0
N/A Sr. Vice President (Through 9/23) 1.0
Officer
$94,554 $4,500 $99,054
N/A President and CEO 1.0
Officer
$220,750 $2,250 $223,000
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $2,109,293 $2,570,935 $2,817,052 $-461,642
2022 $1,710,996 $2,250,692 $2,722,289 $-539,696
2021 $2,024,884 $1,981,984 $2,874,415 $42,900
2020 $1,404,507 $1,830,722 $2,642,318 $-426,215
2019 $2,119,566 $2,431,290 $2,735,980 $-311,724
2018 $2,197,794 $2,823,257 $2,648,251 $-625,463
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