NATIONAL COMMUNICATION ASSOCIATION

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1914

Legal Domicile

Principal Officer

JUSTIN DANOWSKI

Phone

2024644622

Tax Period

2024-01-01 to 2024-12-31

NATIONAL COMMUNICATION ASSOCIATION, founded in 1914, is a community nonprofit that reported $3.7M in total revenue in fiscal year 2024. Revenue grew 15% year-over-year, indicating healthy expansion. Expenses of $4.1M exceeded revenue, resulting in a 11% operating deficit.

Mission

ADVANCING COMMUNICATION SCHOLARSHIP, TEACHING, AND PRACTICE TO FOSTER A BETTER WORLD.

Program Service Accomplishments

Program 1

Expenses: $1,418,968 Revenue: $725,984

RESEARCH AND MEMBERSHIP: MEMBERSHIPS IN NCA ALLOWS FOR PROFESSIONAL AFFILIATION OF SCHOLARS, AND THE ASSOCIATION PROVIDES A NUMBER OF RELEVANT RESOURCES INCLUDING CAREER SERVICES, SUPPORT FOR...

RESEARCH AND MEMBERSHIP: MEMBERSHIPS IN NCA ALLOWS FOR PROFESSIONAL AFFILIATION OF SCHOLARS, AND THE ASSOCIATION PROVIDES A NUMBER OF RELEVANT RESOURCES INCLUDING CAREER SERVICES, SUPPORT FOR PEDAGOGY, SUPPORT FOR RESEARCH, AND AWARDS, AMONG OTHERS.

Program 2

Expenses: $1,135,125 Revenue: $1,000,817

NATIONAL CONVENTION: NCA PRODUCES AN ANNUAL CONVENTION FOR APPROXIMATELY 4,000 COMMUNICATION SCHOLARS. THE CONVENTION INCLUDES OVER 1,000 FORMAL EDUCATION SESSIONS AS WELL AS A VARIETY OF...

NATIONAL CONVENTION: NCA PRODUCES AN ANNUAL CONVENTION FOR APPROXIMATELY 4,000 COMMUNICATION SCHOLARS. THE CONVENTION INCLUDES OVER 1,000 FORMAL EDUCATION SESSIONS AS WELL AS A VARIETY OF OPPORTUNITIES FOR PROFESSIONAL NETWORKING.

Program 3

Expenses: $375,561 Revenue: $523,344

NCA PARTNERS WITH ROUTLEDGE/TAYLOR AND FRANCIS TO PUBLISH TWELVE ACADEMIC JOURNALS, INCLUDING COMMUNICATION AND CRITICAL/CULTURAL STUDIES, COMMUNICATION AND RACE, COMMUNICATION EDUCATION...

NCA PARTNERS WITH ROUTLEDGE/TAYLOR AND FRANCIS TO PUBLISH TWELVE ACADEMIC JOURNALS, INCLUDING COMMUNICATION AND CRITICAL/CULTURAL STUDIES, COMMUNICATION AND RACE, COMMUNICATION EDUCATION, COMMUNICATION MONOGRAPHS, COMMUNICATION TEACHER, CRITICAL STUDIES IN MEDIA COMMUNICATION, COMMUNICATION AND DEMOCRACY, JOURNAL OF APPLIED COMMUNICATION RESEARCH, JOURNAL OF INTERNATIONAL AND INTERCULTURAL COMMUNICATION, QUARTERLY JOURNAL OF SPEECH, REVIEW OF COMMUNICATION, AND TEXT AND PERFORMANCE QUARTERLY. NCA ALSO PUBLISHES A MAGAZINE AND OTHER ITEMS IN-HOUSE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $30,600

Program Service Revenue $2,250,145

Investment Income $442,828

Other Revenue $995,858

TOTAL REVENUE $3,719,431

Expense Breakdown

Grants Paid $254,831

Salaries & Benefits $1,516,195

Fundraising Expenses $0

Program Expenses $2,929,654

Other Expenses $2,342,525

TOTAL EXPENSES $4,113,551

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,719,431	$3,238,772	+0.1%
Expenses	$4,113,551	$4,278,907	0.0%
Net Income	$-394,120	$-1,040,135	-0.6%

Key Indicators

✓ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

173

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$252,477

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARNEL NILES GOINS	PRESIDENT	3.00	Officer Director	$0	$0	$0
JEANETTA D SIMS	FIRST VICE PRESIDENT	3.00	Officer Director	$0	$0	$0
TINA HARRIS	SECOND VICE PRESIDENT	3.00	Officer Director	$0	$0	$0
WALID AFIFI	IMMEDIATE PAST PRESIDENT	3.00	Officer Director	$0	$0	$0
JIMMIE MANNING	ACTING TREASURER, EXECUTIVE COMMITTEE MEMBER	3.00	Officer Director	$0	$0	$0
KENNETH LACHLAN	EXECUTIVE COMMITTEE MEMBER	3.00	Director	$0	$0	$0
CANDICE THOMAS-MADDOX	EXECUTIVE COMMITTEE MEMBER	3.00	Director	$0	$0	$0
JAMES L CHERNEY	EXECUTIVE COMMITTEE MEMBER	3.00	Director	$0	$0	$0
LAURIE LEWIS	EXECUTIVE COMMITTEE MEMBER	3.00	Director	$0	$0	$0
JOHN SLOOP	EXECUTIVE COMMITTEE MEMBER	3.00	Director	$0	$0	$0
SHAUNAK SASTRY	EXECUTIVE COMMITTEE MEMBER	3.00	Director	$0	$0	$0
KATHERINE THWEATT	EXECUTIVE COMMITTEE MEMBER	3.00	Director	$0	$0	$0
JUSTIN DANOWSKI	EXECUTIVE DIRECTOR	37.50	Officer	$224,102	$28,375	$252,477
DANE CLAUSSEN	DIRECTOR OF RESEARCH, PUBLICATIONS & PROFESSIONAL	37.50	Highest	$141,643	$41,288	$182,931
LASHAWN DUCKETT	DIRECTOR OF CONVENTION & MEETINGS	37.50	Highest	$142,289	$30,026	$172,315
ARNYAE NEAL	DIRECTOR OF MEMBERSHIP AND MEMBER SERVICES	37.50	Highest	$126,082	$20,625	$146,707

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$3,719,431	$4,113,551	$8,732,867	$-394,120
2023	$3,238,772	$4,278,907	$8,961,707	$-1,040,135
2022	$3,734,330	$3,701,098	$9,379,540	$33,232
2021	$3,243,981	$3,757,170	$10,518,840	$-513,189
2020	$2,052,592	$2,754,474	$10,271,816	$-701,882
2019	$3,716,294	$3,686,439	$10,580,941	$29,855
2018	$3,726,690	$3,437,712	$9,471,656	$288,978