ALLIANCE FOR AUDITED MEDIA (EIN 360756300) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1914

Legal Domicile

Principal Officer

RICHARD MURPHY

Phone

2243666591

Tax Period

2023-09-01 to 2024-08-31

ALLIANCE FOR AUDITED MEDIA, founded in 1914, is a mid-sized nonprofit that reported $14.7M in total revenue in fiscal year 2023. Expenses of $28.2M exceeded revenue, resulting in a 91% operating deficit.

Mission

ALLIANCE FOR AUDITED MEDIA (AAM) IS DEDICATED TO BEING THE WORLD'S PRE-EMINENT SELF-REGULATORY AUDITING ORGANIZATION, RESPONSIBLE TO ADVERTISERS, ADVERTISING AGENCIES, AND THE MEDIA THEY USE, FOR THE INDEPENDENT VERIFICATION AND DISSEMINATION OF OUR MEMBERS' CIRCULATION, READERSHIP, AND AUDIENCE INFORMATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $11,496,914

Investment Income $559,100

Other Revenue $2,671,354

TOTAL REVENUE $14,727,368

Expense Breakdown

Grants Paid $0

Salaries & Benefits $13,929,047

Fundraising Expenses $0

Other Expenses $14,223,407

TOTAL EXPENSES $28,152,454

Year-over-Year Comparison

	2023	2022	Change
Revenue	$14,727,368	$13,847,785	+0.1%
Expenses	$28,152,454	$16,098,480	+0.7%
Net Income	$-13,425,086	$-2,250,695	+5.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

113

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,767,304

Total Directors

Key Employees

$485,762

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CHRISTOPHER BLACK	CHAIR	2.00	Officer Director	$0	$0	$0
DAVID ADELMAN	VICE CHAIR	2.00	Officer Director	$0	$0	$0
BRENDA WHITE	VICE CHAIR	2.00	Officer Director	$0	$0	$0
JEANNE C FINEGAN	SECRETARY	2.00	Officer Director	$0	$0	$0
ROSHEEN O'DONOVAN	TREASURER	2.00	Officer Director	$0	$0	$0
KATIE KOBUS	DIRECTOR	2.00	Director	$0	$0	$0
GLENN ROGINSKI	DIRECTOR	2.00	Director	$0	$0	$0
KEVIN ARSHAM	DIRECTOR	2.00	Director	$0	$0	$0
EDWARD W BOYD	DIRECTOR	2.00	Director	$0	$0	$0
JOHANNA JARVIS	DIRECTOR	2.00	Director	$0	$0	$0
ERICA KRAUSS	DIRECTOR	2.00	Director	$0	$0	$0
GWEN MAASS	DIRECTOR	2.00	Director	$0	$0	$0
MELONY RIOS	DIRECTOR	2.00	Director	$0	$0	$0
JEN SOCH	DIRECTOR	2.00	Director	$0	$0	$0
LORI CATRON	DIRECTOR	2.00	Director	$0	$0	$0
STEVE CROWE	DIRECTOR	2.00	Director	$0	$0	$0
KEVIN DENNY	DIRECTOR	2.00	Director	$0	$0	$0
GREGG FERNANDES	DIRECTOR	2.00	Director	$0	$0	$0
TAGG HENDERSON	DIRECTOR	2.00	Director	$0	$0	$0
SARAH HESS	DIRECTOR	2.00	Director	$0	$0	$0
LINDSAY HORRIGAN	DIRECTOR	2.00	Director	$0	$0	$0
JOHN KENYON	DIRECTOR	2.00	Director	$0	$0	$0
BONNIE KINTZER	DIRECTOR	2.00	Director	$0	$0	$0
MEGHAN MILKOWSKI	DIRECTOR	2.00	Director	$0	$0	$0
CHERYL NG	DIRECTOR	2.00	Director	$0	$0	$0
DOUG OLSON	DIRECTOR	2.00	Director	$0	$0	$0
MARK YELIC	DIRECTOR	2.00	Director	$0	$0	$0
ANGELINA ENG	DIRECTOR	2.00	Director	$0	$0	$0
TOM DROUILLARD	CEO & MANAGING DIRECTOR	40.00	Officer	$912,578	$15,968	$928,546
RICH MURPHY	PRESIDENT	40.00	Officer	$481,059	$15,798	$496,857
ROBERT SCHWEITZER	CFO/COO/ASS'T TREASRURER	40.00	Officer	$326,386	$15,515	$341,901
BRIAN CONDON	EXECUTIVE VP THRU 8/31/24	40.00	Key Emp	$469,753	$16,009	$485,762
GLENN HANSEN	EXECUTIVE STRATEGIC ADVISOR	40.00	Highest	$296,999	$12,582	$309,581
KEN SHULTZ	SR. VICE PRESIDENT	40.00	Highest	$250,640	$11,736	$262,376
JOE HARDIN	VICE PRESIDENT	40.00	Highest	$209,130	$10,903	$220,033
ALAN DATTEL	VICE PRESIDENT	40.00	Highest	$200,892	$10,254	$211,146
STEVEN GUENTHER	VICE PRESIDENT	40.00	Highest	$193,858	$9,410	$203,268

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$14,727,368	$28,152,454	$21,609,088	$-13,425,086
2023	$13,847,785	$16,098,480	$22,729,987	$-2,250,695
2022	$14,558,779	$13,708,092	$16,647,562	$850,687
2021	$11,739,341	$13,858,499	$17,794,762	$-2,119,158
2020	$16,896,558	$16,247,253	$16,579,367	$649,305
2019	$18,544,839	$28,493,660	$15,903,605	$-9,948,821
2018	$18,426,753	$16,729,443	$29,659,522	$1,697,310

ALLIANCE FOR AUDITED MEDIA