ALLIANCE FOR AUDITED MEDIA

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1914

Legal Domicile

Principal Officer

RICHARD MURPHY

Phone

2243666591

Tax Period

2024-09-01 to 2025-08-31

ALLIANCE FOR AUDITED MEDIA, founded in 1914, is a mid-sized nonprofit that reported $13.0M in total revenue in fiscal year 2024. Revenue decreased 12% compared to the prior year. Expenses of $14.3M exceeded revenue, resulting in a 10% operating deficit.

Mission

ALLIANCE FOR AUDITED MEDIA (AAM) IS DEDICATED TO BEING THE WORLD'S PRE-EMINENT SELF-REGULATORY AUDITING ORGANIZATION, RESPONSIBLE TO ADVERTISERS, ADVERTISING AGENCIES, AND THE MEDIA THEY USE, FOR THE INDEPENDENT VERIFICATION AND DISSEMINATION OF OUR MEMBERS' CIRCULATION, READERSHIP, AND AUDIENCE INFORMATION.

Program Service Accomplishments

Program 1

MEMBER SERVICES REVENUE REFLECTS CHARGES FOR AUDIT, ATTESTATION AND VERIFICATION SERVICES PROVIDED TO PUBLISHERS AND OTHER MEMBERS OF THE MEDIA ECO SYSTEM, THEREFORE FULFILLING AAM'S EXEMPT PURPOSE.

Program 2

MEMBERSHIP DUES IS THE REVENUE AAM RECEIVES FROM MEMBERS FOR ADMISSION TO AAM'S TRADE ASSOCIATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $9,615,674

Investment Income $1,300,110

Other Revenue $2,037,915

TOTAL REVENUE $12,953,699

Expense Breakdown

Grants Paid $0

Salaries & Benefits $11,796,099

Fundraising Expenses $0

Other Expenses $2,517,138

TOTAL EXPENSES $14,313,237

Year-over-Year Comparison

	2024	2023	Change
Revenue	$12,953,699	$14,727,368	-0.1%
Expenses	$14,313,237	$28,152,454	-0.5%
Net Income	$-1,359,538	$-13,425,086	-0.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

104

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,895,101

Total Directors

$32,000

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BRENDA WHITE	CHAIR	2.00	Officer Director	$0	$0	$0
DAVID ADELMAN	VICE CHAIR	2.00	Officer Director	$0	$0	$0
JEANNE C FINEGAN	SECRETARY	2.00	Officer Director	$0	$0	$0
ROSHEEN O'DONOVAN	TREASURER	2.00	Officer Director	$0	$0	$0
JULIE HIRSH	DIRECTOR (FROM 9/27/24)	2.00	Director	$0	$0	$0
GLENN ROGINSKI	DIRECTOR	2.00	Director	$0	$0	$0
MATTHEW HOFFMEYER	DIRECTOR (FROM 4/17/25)	2.00	Director	$0	$0	$0
EDWARD W BOYD	DIRECTOR	2.00	Director	$0	$0	$0
JOHANNA JARVIS	DIRECTOR	2.00	Director	$0	$0	$0
ERICA KRAUSS	DIRECTOR	2.00	Director	$0	$0	$0
GWEN MAASS	DIRECTOR	2.00	Director	$0	$0	$0
MELONY RIOS	DIRECTOR	2.00	Director	$0	$0	$0
JEN SOCH	DIRECTOR	2.00	Director	$0	$0	$0
LORI CATRON	DIRECTOR	2.00	Director	$0	$0	$0
STEVE CROWE	DIRECTOR	2.00	Director	$0	$0	$0
ADEL IBRAHIM	DIRECTOR (FROM 10/10/24)	2.00	Director	$0	$0	$0
GREGG FERNANDES	DIRECTOR	2.00	Director	$0	$0	$0
TAGG HENDERSON	DIRECTOR	2.00	Director	$0	$0	$0
SARAH HESS	DIRECTOR	2.00	Director	$0	$0	$0
LINDSAY HORRIGAN	DIRECTOR	2.00	Director	$0	$0	$0
JOHN KENYON	DIRECTOR	2.00	Director	$0	$0	$0
MEGHAN MILKOWSKI	DIRECTOR	2.00	Director	$0	$0	$0
CHERYL NG	DIRECTOR	2.00	Director	$0	$0	$0
DOUG OLSON	DIRECTOR	2.00	Director	$0	$0	$0
MARK YELIC	DIRECTOR	2.00	Director	$0	$0	$0
ANGELINA ENG	DIRECTOR	2.00	Director	$0	$0	$0
CHRISTOPHER BLACK	CHAIR (THRU 3/4/25)	2.00	Officer Director	$32,000	$0	$32,000
KEVIN ARSHAM	DIRECTOR (THRU 3/1/25)	2.00	Director	$0	$0	$0
KEVIN DENNY	DIRECTOR (THRU 10/1/24)	2.00	Director	$0	$0	$0
BONNIE KINTZER	DIRECTOR (THRU 10/1/24)	2.00	Director	$0	$0	$0
KATIE KOBUS	DIRECTOR (THRU 3/1/25)	2.00	Director	$0	$0	$0
TOM DROUILLARD	CEO & MANAGING DIRECTOR	40.00	Officer	$918,364	$21,811	$940,175
RICH MURPHY	PRESIDENT	40.00	Officer	$474,101	$43,657	$517,758
ROBERT SCHWEITZER	CFO/COO/ASS'T TREASRURER	40.00	Officer	$361,082	$44,086	$405,168
KEN SHULTZ	SR. VICE PRESIDENT (THRU 10/15/24)	40.00	Highest	$258,043	$25,840	$283,883
JOE HARDIN	VICE PRESIDENT (THRU 7/11/25)	40.00	Highest	$225,319	$40,406	$265,725
ALAN DATTEL	VICE PRESIDENT	40.00	Highest	$208,710	$40,326	$249,036
GLENN HANSEN	EXECUTIVE STRATEGIC ADVISOR	40.00	Highest	$216,806	$0	$216,806
SUSAN KANTOR	VICE PRESIDENT	40.00	Highest	$159,771	$36,997	$196,768
BRIAN CONDON	FORMER EXECUTIVE VP (THRU 8/24)	40.00		$489,053	$18,126	$507,179
DANIEL SCHNEIDER	VICE PRESIDENT (THRU 8/24)	40.00		$199,378	$26,452	$225,830

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$12,953,699	$14,313,237	$20,970,122	$-1,359,538
2024	$14,727,368	$28,152,454	$21,609,088	$-13,425,086
2023	$13,847,785	$16,098,480	$22,729,987	$-2,250,695
2022	$14,558,779	$13,708,092	$16,647,562	$850,687
2021	$11,739,341	$13,858,499	$17,794,762	$-2,119,158
2020	$16,896,558	$16,247,253	$16,579,367	$649,305
2019	$18,544,839	$28,493,660	$15,903,605	$-9,948,821
2018	$18,426,753	$16,729,443	$29,659,522	$1,697,310