NATIONAL SPORTING GOODS ASSOCIATION

EIN: 362139222

DOWNERS GROVE, IL

Total Revenue
$2,585,792
Total Expenses
$3,367,384
Total Assets
$35,723,149
Net Assets
$35,082,184
🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Sign In — Free (10 views/day)

Financial Trends

Organization Details

Formation Year
1929
Legal Domicile
MO
Principal Officer
MATTHEW D CARLSON
Phone
8472966742
Tax Period
2024-11-01 to 2025-10-31

NATIONAL SPORTING GOODS ASSOCIATION, founded in 1929, is a community nonprofit that reported $2.6M in total revenue in fiscal year 2024. Revenue surged 36% from the prior year, signaling strong growth momentum. Expenses of $3.4M exceeded revenue, resulting in a 30% operating deficit.

Mission

NSGA SUPPORTS ITS MEMBERS' EFFORTS TO GROW THEIR BUSINESS AND ADVOCATES ON THEIR BEHALF BY OFFERING THE FOLLOWING: 1) RESOURCES FOR RECRUITING, TRAINING, AND DEVELOPMENT; 2) VALUABLE PUBLICATIONS & COMMUNICATIONS; 3) EDUCATION AND NETWORKING; 4) RESEARCH & INSIGHT; 5) ADVOCACY FOR OUR RETAILER AND TEAM DEALER MEMBERS; 6) PROMOTION OF PARTICIPATION IN SPORTS; AND 7) LEADING EDGE SERVICES.

Program Service Accomplishments

Program 1

THE NSGA NOW MAGAZINE IS PUBLISHED SIX TIMES A YEAR AND HAS APPROXIMATELY 2,000 SUBSCRIBERS, MEMBERS AND NONMEMBERS. MEMBERS CAN ACCESS DIGITAL COPIES BY LOGGING INTO THE NSGA WEBSITE. ANNUAL ISSUE...

Read more

THE NSGA NOW MAGAZINE IS PUBLISHED SIX TIMES A YEAR AND HAS APPROXIMATELY 2,000 SUBSCRIBERS, MEMBERS AND NONMEMBERS. MEMBERS CAN ACCESS DIGITAL COPIES BY LOGGING INTO THE NSGA WEBSITE. ANNUAL ISSUE HIGHLIGHTS INCLUDE INFORMATION ON THE NSGA LEADERSHIP CONFERENCE AND SPORTING GOODS INDUSTRY HALL OF FAME. REGULAR TOPICS INCLUDE ASSOCIATION AND MEMBER NEWS, RESEARCH INSIGHTS, ADVOCACY, RETAIL AND SALES BEST PRACTICES, AND UPDATES ON RULE CHANGES AND INDUSTRY-RELATED NEWS. NSGA NOW ALSO INCLUDES FEATURE STORIES ON THE HOTTEST TOPICS IMPACTING THE INDUSTRY AND ITS MEMBERS AND A SPOTLIGHT IN EACH ISSUE OF A MEMBER AND THEIR BUSINESS.NSGA ALSO PROVIDES ALL OF THIS INFORMATION THROUGH THE NSGA SCOREBOARD, AN ELECTRONIC WEEKLY NEWSLETTER, WHICH GOES TO MEMBERS AND PROSPECTS. THE NSGA SCOREBOARD PROVIDES CONTENT IN A TIMELY FASHION. THERE IS SOME MEMBERS-ONLY CONTENT. THE NSGA SCOREBOARD HAS NEWS ITEMS ON INDUSTRY NEWS AND TRENDS, RULE CHANGES THAT IMPACT OUR MEMBERS' BUSINESS AND INFORMATION ON BUSINESS OPERATIONS. NSGA ALSO HAS A MONTHLY NEWSLETTER FOR ITS HOCKEY DEALERS ASSOCIATION DIVISION, THE HOCKEY VOICE, AND A MONTHLY NEWSLETTER FOR THE NATIONAL SKI AND SNOWBOARD RETAILERS ASSOCIATION. NSGA WILL ALSO PRODUCE SPECIAL EDITIONS OF THESE ELECTRONIC NEWSLETTERS IF THERE IS BREAKING INDUSTRY OR BUSINESS-RELATED NEWS OUR MEMBERS SHOULD BE AWARE OF IMMEDIATELY.

Program 2

THE ANNUAL NSGA LEADERSHIP CONFERENCE IS THE PREMIER EVENT IN THE SPORTING GOODS INDUSTRY, PROVIDING A UNIQUE PLATFORM FOR TOP EXECUTIVES, DECISION-MAKERS, AND INDUSTRY LEADERS TO CONNECT...

Read more

THE ANNUAL NSGA LEADERSHIP CONFERENCE IS THE PREMIER EVENT IN THE SPORTING GOODS INDUSTRY, PROVIDING A UNIQUE PLATFORM FOR TOP EXECUTIVES, DECISION-MAKERS, AND INDUSTRY LEADERS TO CONNECT, COLLABORATE, AND GAIN VALUABLE INSIGHTS. SINCE ITS INCEPTION IN 1965, THE CONFERENCE HAS SERVED AS A VITAL FORUM FOR RETAILERS AND TEAM DEALERS TO SHARE CHALLENGES, EXPLORE SOLUTIONS, AND EXCHANGE INNOVATIVE IDEAS. OVER THE YEARS, IT HAS EXPANDED SIGNIFICANTLY, NOW WELCOMING A DIVERSE ARRAY OF PROFESSIONALS, INCLUDING MANUFACTURERS, B2B ORGANIZATIONS, AND LEADING CORPORATE EXPERTS FROM AROUND THE WORLD.EACH YEAR, ATTENDEES HAVE THE OPPORTUNITY TO ENGAGE IN THOUGHT-PROVOKING DISCUSSIONS, HEAR FROM INFLUENTIAL SPEAKERS, AND PARTICIPATE IN SESSIONS THAT ADDRESS KEY INDUSTRY TRENDS, EMERGING TECHNOLOGIES, AND EVOLVING CONSUMER BEHAVIORS. THE CONFERENCE FOSTERS AN ENVIRONMENT OF LEARNING AND STRATEGIC GROWTH, ENABLING BUSINESSES TO NAVIGATE CHALLENGES, SEIZE NEW OPPORTUNITIES, AND STAY AHEAD IN A COMPETITIVE MARKETPLACE.BEYOND ITS EDUCATIONAL VALUE, THE ANNUAL LEADERSHIP CONFERENCE SERVES AS A KEY GATHERING FOR PROFESSIONALS ACROSS THE SPORTING GOODS INDUSTRY, FACILITATING DISCUSSIONS ON INDUSTRY-WIDE ISSUES, FOSTERING COLLABORATION, AND PROVIDING INSIGHTS THAT HELP SHAPE THE FUTURE OF THE SECTOR.

Program 3

NSGA'S RESEARCH PROVIDES A VARIETY OF PRODUCTS FOR THE SPORTING GOODS INDUSTRY AND BEYOND. ANNUALLY, NSGA OFFERS STUDIES EXPLORING PARTICIPATION IN OVER 50 SPORTS AND RECREATIONAL ACTIVITIES...

Read more

NSGA'S RESEARCH PROVIDES A VARIETY OF PRODUCTS FOR THE SPORTING GOODS INDUSTRY AND BEYOND. ANNUALLY, NSGA OFFERS STUDIES EXPLORING PARTICIPATION IN OVER 50 SPORTS AND RECREATIONAL ACTIVITIES HIGHLIGHTING FREQUENCY OF PLAY, CROSS PARTICIPATION AND DEMOGRAPHIC INFORMATION. IN ADDITION, NSGA OFFERS HISTORICAL REPORTS OF THE PARTICIPATION STUDY FOR TRENDING AND ANALYSIS DATING BACK TO THE 1980S. NSGA ALSO PREPARES CUSTOM RESEARCH STUDIES FOR THE BENEFIT OF ITS MEMBERS AND THE INDUSTRY WHICH HAVE INCLUDED BRAND RATINGS REPORTS, SHOPPER INSIGHT STUDIES, COMPENSATION AND BENEFIT ANALYSIS, INDUSTRY RELATIONSHIP SURVEYS, AND RETAIL AUDIT REPORTS.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Sign In — Free (10 views/day)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $77,451
Program Service Revenue $251,787
Investment Income $2,181,477
Other Revenue $75,077
TOTAL REVENUE $2,585,792

Expense Breakdown

Grants Paid $0
Salaries & Benefits $2,258,076
Fundraising Expenses $0
Other Expenses $1,109,308
TOTAL EXPENSES $3,367,384

Year-over-Year Comparison

2024 2023 Change
Revenue $2,585,792 $1,908,114 +0.4%
Expenses $3,367,384 $3,174,154 +0.1%
Net Income $-781,592 $-1,266,040 -0.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Sign In

Governance

Voting Members
10
Independent Members
10
Employees
13
Volunteers
26

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$841,879
Total Directors
12
$0
Key Employees
0
$0
Highest Compensated
4
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
BOB FAWLEY CHAIR-ELECT/TREASURER 1.00
Officer Director
$0 $0 $0
COLE JOHNSON DIRECTOR 1.00
Director
$0 $0 $0
GORDON GEIGER CHAIR 1.00
Officer Director
$0 $0 $0
JESSICA ROSE-HUGGINS DIRECTOR 1.00
Director
$0 $0 $0
JOHN DAVENPORT DIRECTOR 1.00
Director
$0 $0 $0
JOHN SCIPIO DIRECTOR 1.00
Director
$0 $0 $0
JUSTIN MILLER DIRECTOR 1.00
Director
$0 $0 $0
KEVIN BEZANSON DIRECTOR 1.00
Director
$0 $0 $0
MICK MONTGOMERY DIRECTOR 1.00
Director
$0 $0 $0
PAT DONNELLEY PAST CHAIR 1.00
Officer Director
$0 $0 $0
RON RUGAL DIRECTOR 1.00
Director
$0 $0 $0
TROY FREEMAN DIRECTOR 1.00
Director
$0 $0 $0
JENNIFER SHAFFER CFO / ASST. TREASURER 40.00
Officer
$153,615 $17,005 $170,620
MARY REIBEL EXEC. ASST./ACCT & SECRETARY 40.00
Officer
$90,928 $10,135 $101,063
MATT CARLSON PRESIDENT & CEO 40.00
Officer
$414,801 $59,749 $474,550
SANDY BRASSEL ADMINISTRATIVE COORDINATOR/SECRETARY 40.00
Officer
$78,823 $16,823 $95,646
HAYLEY FANSLER BUSINESS DEVELOPMENT DIRECTOR 40.00
Highest
$128,000 $21,734 $149,734
JULIE PITTS DIRECTOR OF PUBLIC AFFAIRS 40.00
Highest
$167,063 $33,643 $200,706
MARTIN MACIASZEK DIRECTOR OF COMMUNICATIONS 40.00
Highest
$139,942 $15,685 $155,627
NICK RIGITANO DIRECTOR OF INSIGHTS AND ANALYSIS 40.00
Highest
$113,811 $29,366 $143,177
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $2,585,792 $3,367,384 $35,723,149 $-781,592
2024 No data No data No data No data
2023 $1,913,389 $3,232,332 $31,381,175 $-1,318,943
2022 $2,193,442 $3,031,234 $32,298,533 $-837,792
2021 $3,658,351 $3,020,407 $39,383,532 $637,944
2020 $1,373,279 $2,508,794 $35,463,129 $-1,135,515
2019 $1,789,683 $2,881,743 $36,878,696 $-1,092,060
2018 $2,016,401 $3,010,648 $35,531,972 $-994,247
Explore More Nonprofits
Top 100 Nonprofits in Illinois Largest U.S. Nonprofits Best Rated Nonprofits Most Efficient Nonprofits

Compare NATIONAL SPORTING GOODS ASSOCIATION with other nonprofits in Illinois and across the country.