NATIONAL OPINION RESEARCH CENTER (EIN 362167808) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1942

Legal Domicile

Principal Officer

CURTIS BAILEY

Phone

3127594000

Tax Period

2023-12-31 to 2024-12-28

National Opinion Research Center, founded in 1942, is a major nonprofit in the Social Science sector that reported $196.1M in total revenue in fiscal year 2018.

Mission

CONDUCT RESEARCH AND DATA SCIENCE ON CRITICAL SOCIETAL ISSUES TO (CONTINUED IN SCHEDULE O)GUIDE DECISION-MAKING AND THE DEVELOPMENT OF PROGRAMS AND PUBLIC POLICY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $299,016,808

Program Service Revenue $95,261,866

Investment Income $2,911,489

Other Revenue $0

TOTAL REVENUE $397,190,163

Expense Breakdown

Grants Paid $0

Salaries & Benefits $202,785,726

Fundraising Expenses $0

Program Expenses $259,916,309

Other Expenses $184,420,841

TOTAL EXPENSES $387,206,567

Year-over-Year Comparison

	2024	2023	Change
Revenue	$397,190,163	$348,969,128	+0.1%
Expenses	$387,206,567	$340,972,747	+0.1%
Net Income	$9,983,596	$7,996,381	+0.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✓ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

3758

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$3,589,100

Total Directors

$7,524,464

Key Employees

$3,803,264

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ROBERT GERTNER	CHAIR & TRUSTEE	1.00	Officer Director	$0	$58,857	$703,501
KERWIN CHARLES	VICE CHAIR & TRUSTEE	2.00	Officer Director	$0	$0	$0
DAVID APATOFF	TRUSTEE	1.00	Director	$0	$0	$0
MARK ANDERSON	TRUSTEE	1.00	Director	$0	$61,305	$3,295,016
KATHERINE BAICKER	TRUSTEE	1.00	Director	$0	$53,944	$1,150,931
MARY LOUISE GORNO	TRUSTEE	1.00	Director	$0	$0	$0
J MARK HANSEN	TRUSTEE	1.00	Director	$0	$50,155	$486,331
RAYNARD S KINGSTON	TRUSTEE	1.00	Director	$0	$0	$0
DIANE LAUDERDALE	TRUSTEE	1.00	Director	$0	$28,816	$406,830
RAINA MERCHANT	TRUSTEE	1.00	Director	$0	$0	$0
RALPH W MULLER	TRUSTEE	1.00	Director	$0	$0	$0
DAVID NIRENBERG	TRUSTEE	1.00	Director	$0	$0	$0
JUDITH M TANUR	TRUSTEE (THRU 02/2024)	1.00	Director	$0	$0	$0
GAIL R WILENSKY	TRUSTEE (THRU 07/2024)	1.00	Director	$0	$0	$0
AMANDA WOODWARD	TRUSTEE	1.00	Director	$0	$27,616	$553,484
KA YEE C LEE	TRUSTEE	1.00	Director	$0	$116,703	$928,371
DANIEL GAYLIN	PRESIDENT	40.00	Officer	$1,290,091	$67,154	$1,357,245
ELLEN BEATTY	CFO/EVP/TREASURER (THRU 06/2025)	40.00	Officer	$711,235	$47,999	$759,234
MICHELE NACHBAR	CSO/EVP/SECRETARY	40.00	Officer	$709,783	$59,337	$769,120
RON JUREK	CIO/EVP	40.00	Key Emp	$651,074	$68,956	$720,030
MICHAEL DAVERN	EXECUTIVE VICE PRESIDENT	40.00	Key Emp	$587,913	$69,142	$657,055
SUSAN PADDOCK	EXECUTIVE VICE PRESIDENT	40.00	Key Emp	$534,786	$68,947	$603,733
STEPHEN SMITH	SENIOR VICE PRESIDENT	40.00	Key Emp	$415,572	$56,321	$471,893
CAITLIN OPPENHEIMER	SENIOR VICE PRESIDENT	40.00	Key Emp	$397,064	$36,050	$433,114
MICHELLE STROLLO	SENIOR VICE PRESIDENT	40.00	Key Emp	$348,614	$35,007	$383,621
KRISHNA KUMAR	EXECUTIVE VP	40.00	Key Emp	$489,060	$44,758	$533,818
ANGELA DEBELLO	SENIOR VICE PRESIDENT	40.00	Highest	$459,642	$34,500	$494,142
JOHN DENNIS	SENIOR VICE PRESIDENT	40.00	Highest	$411,300	$68,956	$480,256
ED MULROW	SENIOR VICE PRESIDENT	40.00	Highest	$411,599	$35,050	$446,649
TENIA DAVIS - SVP AND	CHIEF PEOPLE OFFICE (THRU 06/2025)	40.00	Highest	$395,121	$44,332	$439,453
GREG LANIER	SENIOR VICE PRESIDENT	40.00	Highest	$392,563	$65,756	$458,319
KIRK WOLTER	DISTINGUISHED SENIOR FELLOW	40.00		$264,594	$55,619	$320,213

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$397,190,163	$387,206,567	$225,002,289	$9,983,596
2023	$348,969,128	$340,972,747	$212,859,751	$7,996,381
2022	$325,575,511	$318,230,751	$195,266,219	$7,344,760
2021	$293,760,106	$285,366,079	$171,487,860	$8,394,027
2020	$268,782,107	$250,214,895	$154,208,152	$18,567,212
2019	$237,788,687	$233,278,123	$123,379,661	$4,510,564
2018	$196,076,938	$192,693,351	$106,696,332	$3,383,587

NATIONAL OPINION RESEARCH CENTER