The Cradle Society

EIN: 362181994 501(c)(3)

Evanston, IL

Total Revenue
$5,337,054
Total Expenses
$4,539,713
Total Assets
$18,888,031
Net Assets
$18,464,799
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1923
Legal Domicile
IL
Principal Officer
Jason Friedman
Phone
8474755800
Tax Period
2024-10-01 to 2025-09-30

The Cradle Society, founded in 1923, is a community nonprofit that reported $5.3M in total revenue in fiscal year 2024. Revenue decreased 14% compared to the prior year. Expenses of $4.5M left a modest 15% surplus.

Mission

BUILDING FAMILIES THROUGH ADOPTION. SUPPORTING FAMILIES THROUGH LIFE'S CHALLENGES. STRENGTHENING COMMUNITIES THROUGH EDUCATION.

Program Service Accomplishments

Program 1
Expenses: $1,484,790 Revenue: $715,100

ADOPTION & FAMILY SUPPORT: CRADLE STAFF PROVIDES EMOTIONAL SUPPORT AND OPTIONS COUNSELING FOR EXPECTANT PARENTS FREE OF CHARGE.CRADLE STAFF PROVIDE HOME STUDY ASSESSMENT AND PREPARTION FOR HOPEFUL...

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ADOPTION & FAMILY SUPPORT: CRADLE STAFF PROVIDES EMOTIONAL SUPPORT AND OPTIONS COUNSELING FOR EXPECTANT PARENTS FREE OF CHARGE.CRADLE STAFF PROVIDE HOME STUDY ASSESSMENT AND PREPARTION FOR HOPEFUL ADOPTIVE FAMILIES. LIFELONG EMOTIONAL AND EDUCATIONAL SUPPORT SERVICES FOR BIRTH PARENTS, ADOPTIVE FAMILIES, AND ADOPTED INDIVIDUALS IS AVAILABLE THROUGH POST ADOPTION GROUPS, WORKSHOPS AND THERAPY. IN FY2025, TRAINED CRADLE COUNSELORS RESPONDED TO 145 HELPLINE INQUIRIES FROM EXPECTANT PARENTS, RECEIVED 47 EXPECTANT-PARENT REFERRALS FROM HOSPITALS AND OTHER PROFESSIONALS, WROTE 36 HOME STUDIES FOR PROSPECTIVE ADOPTIVE PARENTS, PROVIDED 391 ADOPTION-COMPETENT COUNSELING SESSIONS, PROVIDED 69 POST-ADOPTION CONSULTATIONS, FACILITATED POST ADOPTION GROUPS/WORKSHOPS TO 76 INDIVIDUALS, AND WROTE 20 POST ADOPTION BACKGROUND REPORTS.

Program 2
Expenses: $804,738 Revenue: $267,314

EDUCATION & ENGAGEMENT: THE CRADLE HOSTS WEBINARS, COURSES, AND WORKSHOPS TO HELP FAMILIES INCREASE THEIR UNDERSTANDING OF THE JOYS AND CHALLENGES OF ADOPTION AND PARENTING. IN FY2025, THE CRADLE...

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EDUCATION & ENGAGEMENT: THE CRADLE HOSTS WEBINARS, COURSES, AND WORKSHOPS TO HELP FAMILIES INCREASE THEIR UNDERSTANDING OF THE JOYS AND CHALLENGES OF ADOPTION AND PARENTING. IN FY2025, THE CRADLE RECEIVED 11,071 ENROLLMENTS FOR INTERACTIVE, ADOPTION-RELATED COURSES AND WEBINARS. THE CRADLE ALSO CONDUCTED COMMUNITY BASED PRESENTATIONS, 4 FOCUSED ON ADOPTION AND 1 DESIGNATED TO HELP PARENTS AND CHILD WELL-BEING PROFESSIONALS SUPPORT CHILDREN'S EMOTIONAL WELL-BEING. THE CRADLE ALSO PROVIDES OUTREACH AND ADOPTION EDUCATION TO ILLINOIS-BASED CLINIC AND HOSPITAL PROFESSIONALS WHO WORK WITH EXPECTANT PARENTS AND ADOPTIVE FAMILIES. IN FY2025, WE AWARDED 164 CE/CU CREDITS TO PROFESSIONALS WORKING WITH EXPECTANT PARENTS FOLLOWING 4 IN-SERVICE AND 6 VIRTUAL PRESENTATIONS FOR HOSPITAL STAFF AND 3 IN-PERSON AND 1 VIRTUAL PRESENTATION TO NURSING AND DOCTORATE STUDENTS AND CASE MANAGERS. THE CRADLE ALSO CONDUCTED 1 NON-CEU PROFESSIONAL DEVELOPMENT TRAINING FOR MENTAL HEALTH ON ADOPTION.

Program 3
Expenses: $917,648

NURSERY AND INTERIM CARE: IN FY2025, THE CRADLE TRANSITIONED FROM AN ONSITE NURSERY TO NEWBORN INTERIM CARE PROVIDED THROUGH A COLLABORATIVE AGREEMENT WITH A CHICAGO AREA HUMAN SERVICE AGENCY. - THE...

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NURSERY AND INTERIM CARE: IN FY2025, THE CRADLE TRANSITIONED FROM AN ONSITE NURSERY TO NEWBORN INTERIM CARE PROVIDED THROUGH A COLLABORATIVE AGREEMENT WITH A CHICAGO AREA HUMAN SERVICE AGENCY. - THE NURSERY PROVIDES A SAFE, NEUTRAL PLACE FOR INFANTS TO STAY WHILE THEIR PARENTS TAKE TIME TO DECIDE IF ADOPTION WILL BE THE PLAN FOR THEIR CHILD. THIS IS AVAILABLE AT NO COST, REGARDLESS OF THE PARENTS' DECISION. IN FY2025, 18 INFANTS RECEIVED 373 NIGHTS OF CARE IN OUR NURSERY, AND 17 INFANTS WERE PLACED INTO THEIR PERMANENT ADOPTIVE HOMES.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,913,530
Program Service Revenue $982,414
Investment Income $140
Other Revenue $440,970
TOTAL REVENUE $5,337,054

Expense Breakdown

Grants Paid $5,475
Salaries & Benefits $3,066,057
Fundraising Expenses $0
Program Expenses $3,207,176
Other Expenses $1,468,181
TOTAL EXPENSES $4,539,713

Year-over-Year Comparison

2024 2023 Change
Revenue $5,337,054 $6,205,267 -0.1%
Expenses $4,539,713 $4,989,673 -0.1%
Net Income $797,341 $1,215,594 -0.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
15
Independent Members
15
Employees
66
Volunteers
32

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$693,198
Total Directors
15
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Jason Friedman CEO 30.0
Officer
$264,676 $7,424 $272,100
Damika Hayden CFO 40.0
Officer
$149,144 $3,044 $152,188
JORINA FONTELERA VP of Marketing 40.0
Officer
$135,065 $4,401 $139,466
Pamela Tancredi VP, Adoption & Family Support 40.0
Officer
$98,944 $30,500 $129,444
Jerry Biederman Director 1.0
Director
$0 $0 $0
Penelope Johnson Secretary 1.0
Director
$0 $0 $0
James G Connelly III Director 1.0
Director
$0 $0 $0
Jeanne Enright Director 1.0
Director
$0 $0 $0
Danielle N Davis Director 1.0
Director
$0 $0 $0
Margarita Kellen Director 1.0
Director
$0 $0 $0
Heather A Kelley Director 1.0
Director
$0 $0 $0
John Luce Chair 1.0
Director
$0 $0 $0
Lawrence Rubly Director 1.0
Director
$0 $0 $0
Ryan Whitcare Vice Chair 1.0
Director
$0 $0 $0
J'ai Brown Director 1.0
Director
$0 $0 $0
George Wilkins Treasurer 1.0
Director
$0 $0 $0
Julia Paster Director 1.0
Director
$0 $0 $0
Karin Uhlenhop Director 1.0
Director
$0 $0 $0
Jonathan Buckner Director 1.0
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $5,337,054 $4,539,713 $18,888,031 $797,341
2024 $6,205,267 $4,989,673 $18,676,159 $1,215,594
2023 $4,999,101 $4,909,327 $16,554,352 $89,774
2022 $4,545,546 $4,122,744 $14,814,998 $422,802
2021 $5,191,251 $4,235,833 $19,568,827 $955,418
2020 $4,619,427 $4,444,740 $17,041,815 $174,687
2019 $5,169,205 $4,775,581 $16,472,076 $393,624
2018 $5,522,108 $5,382,661 $18,215,457 $139,447
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