AMERICAN RENTAL ASSOCIATION INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1956

Legal Domicile

Principal Officer

ANTHONY CONANT

Phone

3097642475

Tax Period

2024-01-01 to 2024-12-31

AMERICAN RENTAL ASSOCIATION INC, founded in 1956, is a mid-sized nonprofit that reported $24.3M in total revenue in fiscal year 2024. Revenue surged 34% from the prior year, signaling strong growth momentum. Expenses of $21.5M left a modest 11% surplus.

Mission

TO SUPPORT THE SUCCESS OF MEMBERS AND ADVANCE THE EQUIPMENT AND EVENT RENTAL INDUSTRY.

Program Service Accomplishments

Program 1

Expenses: $4,353,552 Revenue: $11,229,085

ANNUAL CONVENTION AND CONFERENCES HELD FOR THE BENEFIT OF MEMBERS NATIONWIDE. MAJOR EXPENSES INCLUDE TRAVEL, HOTEL, HALL RENTAL, BUSING, DECORATING, ACTIVITIES, AND SPEAKERS.

Program 2

Expenses: $13,886,644 Revenue: $9,847,953

BENEFIT PROGRAMS FOR A.R.A. MEMBERS - SUCH AS THE MONTHLY PUBLICATION OF "RENTAL MANAGEMENT" MAGAZINE, SEMINARS, PRODUCT SURVEYS, SAFETY GUIDELINES, EMPLOYEE TRAINING MANUALS, CALENDARS, AUDIO/VISUAL AIDS, ETC. THESE PROGRAMS ARE FUNDED THROUGH MEMBERSHIP DUES AND PROGRAM CHARGES. THE "RENTAL MANAGEMENT" MAGAZINE ADVERTISING REVENUE OF $1,976,634 IS UNRELATED BUSINESS REVENUE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $20,303,103

Investment Income $1,347,405

Other Revenue $2,658,665

TOTAL REVENUE $24,309,173

Expense Breakdown

Grants Paid $0

Salaries & Benefits $9,383,813

Fundraising Expenses $0

Program Expenses $18,240,196

Other Expenses $12,162,911

TOTAL EXPENSES $21,546,724

Year-over-Year Comparison

	2024	2023	Change
Revenue	$24,309,173	$18,101,004	+0.3%
Expenses	$21,546,724	$21,367,384	+0.0%
Net Income	$2,762,449	$-3,266,380	-1.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

150

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$849,461

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MAUREEN HARKNESS	REGION SEVEN DIRECTOR	1.00	Director	$0	$0	$0
MARTI WENZLER	ASSOCIATE MEMBER DIRECTOR	1.00	Director	$0	$0	$0
JOHN SCOTT	REGION THREE DIRECTOR	1.00	Director	$0	$0	$0
KELLY BRINCHESKI	REGION TEN DIRECTOR	1.00	Director	$0	$0	$0
BRIAN A RICHARDSON	REGION TWO DIRECTOR	1.00	Director	$0	$0	$0
SAM CASTILLO	REGION EIGHT DIRECTOR	1.00	Director	$0	$0	$0
DAN FIELITZ	EQUIPMENT RENTAL SIG CHAIR	1.00	Director	$0	$0	$0
STEVE HOUSER	REGION SIX DIRECTOR	1.00	Director	$0	$0	$0
ALBERTO PIANELLI	REGION NINE DIRECTOR	1.00	Director	$0	$0	$0
LARRY OTT	ASSOCIATE MEMBER DIRECTOR	1.00	Director	$0	$0	$0
SARAH WILPER CERP	REGION ONE DIRECTOR	1.00	Director	$0	$0	$0
DAN FARRELL	EVENT RENTAL SIG CHAIR	1.00	Director	$0	$0	$0
ROBERT COPLEY CERP	REGION FIVE DIRECTOR	1.00	Director	$0	$0	$0
ANGELA NUSSEL CERP	REGION FOUR DIRECTOR	1.00	Director	$0	$0	$0
JEFF CROTTO	PRESIDENT	2.00	Officer	$0	$0	$0
STEVE MAU	BOARD CHAIR	2.00	Officer	$0	$0	$0
ROBERT PEDERSEN	PRESIDENT-ELECT	2.00	Officer	$0	$0	$0
TONY CONANT	CHIEF EXECUTIVE OFFICER	40.00	Officer	$779,112	$70,349	$849,461
CHRIS HAMMES	VP ASSOCIATION SERVICES	40.00	Highest	$190,386	$20,589	$210,975
JOHN MCCLELLAND	V.P. GOVERNMENT AFFAIRS	40.00	Highest	$325,412	$18,093	$343,505
MARCY WRIGHT	C.F.O./C.O.O.	40.00	Highest	$302,353	$41,835	$344,188
VALERIE HERDMAN	VP PEOPLE & CULTURE	40.00	Highest	$174,793	$10,699	$185,492
JOSHUA NICKELL	VP MEMBERSHIP	40.00	Highest	$154,543	$30,664	$185,207
KEVIN GERN	VP EDUCATION AND RISK MANA	40.00	Highest	$177,643	$10,627	$188,270
THOMAS HOLST	CONTROLLER	40.00	Highest	$150,657	$18,772	$169,429

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$24,309,173	$21,546,724	$64,531,445	$2,762,449
2023	$18,101,004	$21,367,384	$57,796,897	$-3,266,380
2022	$9,988,936	$16,274,111	$57,306,324	$-6,285,175
2021	$21,216,984	$16,925,479	$60,063,193	$4,291,505
2020	$19,168,968	$16,517,439	$56,836,744	$2,651,529
2019	$18,808,214	$15,444,075	$59,633,327	$3,364,139
2018	$18,073,719	$13,596,642	$51,812,093	$4,477,077