NATIONAL ASSN OF FARM BROADCASTING

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1944

Legal Domicile

Principal Officer

GARDNER HATCH

Phone

8164314032

Tax Period

2024-01-01 to 2024-12-31

NATIONAL ASSN OF FARM BROADCASTING, founded in 1944, is a community nonprofit that reported $1.8M in total revenue in fiscal year 2024. Revenue surged 23% from the prior year, signaling strong growth momentum. The organization ran a surplus of $276K, a strong 15% operating margin.

Mission

NAFB EXISTS TO LEAD, PROMOTE, AND SUPPORT GROWTH IN AGRICULTURAL AND RURAL LIFESTYLE BROADCASTING FOR THE BENEFIT OF OUR MEMBERS, AUDIENCE AND INDUSTRY.

Program Service Accomplishments

Program 1

Expenses: $579,949 Revenue: $839,085

CONVENTION-THERE ARE TWO CONVENTIONS HELD EACH YEAR, THE ANNUAL CONVENTION AND THE WASHINGTON DC CONVENTION. THE CONVENTIONS ARE CONDUCTED TO PROVIDE PROFESSIONAL IMPROVEMENT SESSIONS, GUEST PANELS, AND AWARD CEREMONIES. AT THE CONVENTION MEMBERSHIP MEETINGS ARE HELD. THERE IS ALSO AN OPENING RECEPTION AND BANQUET IN ORDER FOR MEMBERS AND GUESTS TO NETWORK. AN AVERAGE OF 800 PEOPLE ATTEND THE ANNUAL CONVENTION HELD IN KANSAS CITY.

Program 2

Expenses: $180,561 Revenue: $84,500

MEMBER SERVICES-RECRUIT NEW MEMBERS. EVALUATE/RETAIN MEMBERSHIP VALUE. DEVELOP MEMBERSHIP MATERIALS. THE MEMBERSHIP MATERIALS DEVELOPED ARE MEMBERSHIP APPLICATIONS, MEMBERSHIP BROCHURES OUTLINING...

MEMBER SERVICES-RECRUIT NEW MEMBERS. EVALUATE/RETAIN MEMBERSHIP VALUE. DEVELOP MEMBERSHIP MATERIALS. THE MEMBERSHIP MATERIALS DEVELOPED ARE MEMBERSHIP APPLICATIONS, MEMBERSHIP BROCHURES OUTLINING MEMBERSHIP BENEFITS AND HISTORY OF THE ASSOCIATION, MEMBERSHIP DIRECTORY, AND MEMBER PROFILES. THESE MATERIALS ARE DISTRIBUTED TO PROSPECTIVE AND NEW MEMBERS. IN 2024, THERE WERE APPROXIMATELY 741 MEMBERS.

Program 3

Expenses: $148,402 Revenue: $243,508

NEWS SERVICE- THE NAFB NEWS SERVICE IS A MEDIA-RELEASE DISTRIBUTION SERVICE FOR THOSE WISHING TO REACH FARM BROADCASTERS AND, THROUGH THEM, RURAL AMERICA. EACH BROADCAST COUNCIL AND STUDENT MEMBER OF THE NAFB HAS ACCESS TO THE NAFB NEWS SERVICE. MORE THAN 45 NETWORKS AND 70 STATIONS AND BROADCAST GROUPS MAKE UP THE NAFB BROADCAST COUNCIL AND COLLECTIVELY PROVIDE PROGRAMMING AIMED AT RURAL AUDIENCES ON MORE THAN 1800 RADIO STATIONS NATIONWIDE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,366,332

Investment Income $352,162

Other Revenue $75,325

TOTAL REVENUE $1,793,819

Expense Breakdown

Grants Paid $0

Salaries & Benefits $589,422

Fundraising Expenses $0

Program Expenses $1,191,427

Other Expenses $928,096

TOTAL EXPENSES $1,517,518

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,793,819	$1,462,365	+0.2%
Expenses	$1,517,518	$1,557,211	0.0%
Net Income	$276,301	$-94,846	-3.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$206,480

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Role	Reportable Comp	Other Comp	Total
MICHEAL CLEMENTS	CHIEF OPERATING OFFICER	Officer	$100,215	$5,423	$105,638
GARDNER HATCH	EXECUTIVE DIRECTOR	Officer	$98,726	$2,116	$100,842
SHANNON Y REENAN	ALLIED INDUSTRY COUNCIL REPMEMBER	Director	$0	$0	$0
STEPHANIE HOFF	WEST REGION VICE PRESIDENTMEMBER	Director	$0	$0	$0
BRENT ADAMS	EAST REGION VICE PRESIDENTMEMBER	Director	$0	$0	$0
KC SHEPERD	SOUTH REGION VICE PRESIDENTMEMBER	Director	$0	$0	$0
AMY BIEHL-OWENS	MGMT SALES COUNCIL REPMEMBER	Director	$0	$0	$0
ANITA VANDERWERT	MKT & PROM COMMITTEE CHAIRMEMBER	Director	$0	$0	$0
JESSE HARDING CAMPBELL	ALLIED INDUSTRY COUNCIL REPMEMBER	Director	$0	$0	$0
KELLY BOGARD	MGMT SALES COUNCIL REPMEMBER	Director	$0	$0	$0
BOB BOSOLD	WEST REGIONAL DIRECTORMEMBER	Director	$0	$0	$0
JIM TAYLOR	EAST REGIONAL DIRECTORMEMBER	Director	$0	$0	$0
JESSE ALLEN	SOUTH REGIONAL DIRECTORMEMBER	Director	$0	$0	$0
CARAH HART	PRESIDENTMEMBER	Officer Director	$0	$0	$0
JEFF NALLEY	PRESIDENT ELECTMEMBER	Officer Director	$0	$0	$0
DELOSS JAHNKE	VICE PRESIDENTMEMBER	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$1,793,819	$1,517,518	$5,373,569	$276,301
2023	$1,462,365	$1,557,211	$5,041,660	$-94,846
2022	$1,542,132	$1,336,518	$4,900,180	$205,614
2021	$1,403,716	$1,217,285	$5,376,583	$186,431
2020	$1,182,595	$943,344	$4,796,383	$239,251