ROCKFORD AREA CONVENTION AND VISIT… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1984

Legal Domicile

Principal Officer

JOHN GROH

Phone

8159638111

Tax Period

2024-07-01 to 2025-06-30

ROCKFORD AREA CONVENTION AND VISITORS BUREAU, founded in 1984, is a community nonprofit that reported $4.4M in total revenue in fiscal year 2024.

Mission

RACVB ADVANCES REGIONAL PROSPERITY BY INCREASING VISITATION, SUPPORTING TOURISM-RELATED DEVELOPMENT, AND ELEVATING ROCKFORD AND WINNEBAGO COUNTY'S REPUTATION AS A TOP DESTINATION TO VISIT AND LIVE. WE PROMOTE THE REGION, GENERATE ECONOMIC IMPACT, AND FOSTER COMMUNITY PRIDE THROUGH STRATEGIC MARKETING AND VISITOR EXPERIENCES.

Program Service Accomplishments

Program 1

ALL FUNDS ARE DIRECTED TO THE PROMOTION OF TOURISM IN NORTHERN ILLINOIS

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,746,388

Program Service Revenue $607,706

Investment Income $5,755

Other Revenue $10,503

TOTAL REVENUE $4,370,352

Expense Breakdown

Grants Paid $38,280

Salaries & Benefits $1,445,414

Fundraising Expenses $0

Other Expenses $2,864,704

TOTAL EXPENSES $4,348,398

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,370,352	$4,206,135	+0.0%
Expenses	$4,348,398	$4,244,213	+0.0%
Net Income	$21,954	$-38,078	-1.6%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✓ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$254,650

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TIANA MCCALL	CHAIR	2.00	Officer Director	$0	$0	$0
GENO IAFRATE	VICE CHAIR	2.00	Officer Director	$0	$0	$0
MICK GRONEWOLD	TREASURER	2.00	Officer Director	$0	$0	$0
DARRELL SNOREK	SECRETARY	2.00	Officer Director	$0	$0	$0
CAROL SCHUSTER	PAST CHAIR	2.00	Director	$0	$0	$0
TODD CAGNONI	DIRECTOR	2.00	Director	$0	$0	$0
PATRICIA DIDUCH	DIRECTOR	2.00	Director	$0	$0	$0
KEVIN FROST	DIRECTOR	2.00	Director	$0	$0	$0
DUNCAN GEDDES	DIRECTOR	2.00	Director	$0	$0	$0
GRETCHEN GILMORE	DIRECTOR	2.00	Director	$0	$0	$0
BOBBIE HOLZWARTH	DIRECTOR	2.00	Director	$0	$0	$0
SONYA HOPES	DIRECTOR	2.00	Director	$0	$0	$0
SHELTON KAY	DIRECTOR	2.00	Director	$0	$0	$0
DANA MARTIN	DIRECTOR	2.00	Director	$0	$0	$0
RICARDO MONTOYA-PICAZO	DIRECTOR	2.00	Director	$0	$0	$0
ANGELA LARSON	DIRECTOR	2.00	Director	$0	$0	$0
JAY SANDINE	DIRECTOR	2.00	Director	$0	$0	$0
RICHARD SHUGA	DIRECTOR	2.00	Director	$0	$0	$0
PATRICK THOMPSON	DIRECTOR	2.00	Director	$0	$0	$0
KIRK WEITZEL	DIRECTOR	2.00	Director	$0	$0	$0
JOHN GROH	PRES / CEO	40.00	Officer	$223,346	$31,304	$254,650

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$4,370,352	$4,348,398	$2,470,759	$21,954
2024	$4,206,135	$4,244,213	$1,955,832	$-38,078
2023	$3,133,223	$3,372,337	$1,008,517	$-239,114
2022	$3,193,388	$3,147,257	$1,480,482	$46,131
2021	$2,180,359	$2,053,354	$1,526,253	$127,005
2020	$2,740,614	$2,948,522	$922,395	$-207,908
2019	$3,053,275	$3,141,168	$1,314,878	$-87,893

ROCKFORD AREA CONVENTION AND VISITORS BUREAU