LEGAL MARKETING ASSOCIATION (EIN 363442222) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1985

Legal Domicile

Principal Officer

ASHLEY STENGER

Phone

3126446610

Tax Period

2024-01-01 to 2024-12-31

LEGAL MARKETING ASSOCIATION, founded in 1985, is a community nonprofit that reported $6.1M in total revenue in fiscal year 2024. Revenue grew 8% year-over-year, indicating healthy expansion.

Mission

TO MAINTAIN THE PROFESSIONAL STANDARDS OF THOSE INVOLVED IN THE MARKETING FOR THE LEGAL PROFESSION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,998,898

Program Service Revenue $3,749,560

Investment Income $144,092

Other Revenue $180,353

TOTAL REVENUE $6,072,903

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $5,953,635

TOTAL EXPENSES $5,953,635

Year-over-Year Comparison

	2024	2023	Change
Revenue	$6,072,903	$5,620,020	+0.1%
Expenses	$5,953,635	$5,923,371	+0.0%
Net Income	$119,268	$-303,351	-1.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

370

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KEVIN IREDELL	PRESIDENT	1.00	Officer Director	$0	$0	$0
JOHN BYRNE	PRESIDENT-ELECT	1.00	Officer Director	$0	$0	$0
ROY SEXTON	IMMEDIATE PAST PRESIDENT	1.00	Officer Director	$0	$0	$0
AMY VERHULST	SECRETARY	1.00	Officer Director	$0	$0	$0
RACHEL SHIELDS WILLIAMS	TREASURER	1.00	Officer Director	$0	$0	$0
PAUL BONNER	TREASURER-ELECT	1.00	Officer Director	$0	$0	$0
JESSICA HAARSGAARD	REGIONAL LEADERS' COMMITTEE CHAIR	1.00	Director	$0	$0	$0
TAHISHA FUGATE	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
TRISH LILLEY	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
DANIELLE SMITH	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
TERRA DAVIS	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
SHEENIKA GANDHI	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
ASHLEY STENGER	CHIEF EXECUTIVE OFFICER	40.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$6,072,903	$5,953,635	$3,155,727	$119,268
2023	$5,620,020	$5,923,371	$3,118,220	$-303,351
2022	$4,726,728	$5,267,724	$2,747,013	$-540,996
2021	$3,787,273	$3,757,124	$3,459,145	$30,149
2020	$3,120,712	$3,283,773	$3,183,828	$-163,061
2019	$6,515,878	$6,253,497	$3,841,119	$262,381
2018	$6,206,449	$6,716,847	$3,592,267	$-510,398

LEGAL MARKETING ASSOCIATION