LEGAL MARKETING ASSOCIATION

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1985

Legal Domicile

Principal Officer

ASHLEY STENGER

Phone

3126446610

Tax Period

2024-01-01 to 2024-12-31

LEGAL MARKETING ASSOCIATION, founded in 1985, is a community nonprofit that reported $6.1M in total revenue in fiscal year 2024. Revenue grew 8% year-over-year, indicating healthy expansion.

Mission

TO SERVE THE NEEDS AND MAINTAIN THE PROFESSIONAL STANDARDS OF THOSE INVOLVED IN MARKETING THE LEGAL PROFESSION.

Program Service Accomplishments

Program 1

CONFERENCES AND MEETINGS: THE 2024 LEGAL MARKETING ASSOCIATION ANNUAL CONFERENCE WAS HELD IN SAN DIEGO, CALIFORNIA. THE PROGRAM IS RESEARCH-BASED, MARKET-DRIVEN AND REFLECTS THE WANTS AND NEEDS OF...

CONFERENCES AND MEETINGS: THE 2024 LEGAL MARKETING ASSOCIATION ANNUAL CONFERENCE WAS HELD IN SAN DIEGO, CALIFORNIA. THE PROGRAM IS RESEARCH-BASED, MARKET-DRIVEN AND REFLECTS THE WANTS AND NEEDS OF LMA'S DIVERSE AND EVOLVING INDUSTRY.

Program 2

PRINTING AND PUBLICATIONS - STRATEGIES - THE JOURNAL OF LEGAL MARKETING IS PUBLISHED BIMONTHLY. STRATEGIES IS DISTRIBUTED TO LMA MEMBERS AS A PROFESSIONAL DEVELOPMENT TOOL FOR THOSE INVOLVED IN LAW FIRM MARKETING. IN ADDITION, IT IS DISTRIBUTED TO OTHERS WHO SUPPORT AND WRITE ABOUT THIS INDUSTRY. THE ANNUAL SUBSCRIPTION FEE IS INCLUDED IN LMA MEMBERS' DUES.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,998,898

Program Service Revenue $3,749,560

Investment Income $144,092

Other Revenue $180,353

TOTAL REVENUE $6,072,903

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $5,953,635

TOTAL EXPENSES $5,953,635

Year-over-Year Comparison

	2024	2023	Change
Revenue	$6,072,903	$5,620,020	+0.1%
Expenses	$5,953,635	$5,923,371	+0.0%
Net Income	$119,268	$-303,351	-1.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

370

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KEVIN IREDELL	PRESIDENT	1.00	Officer Director	$0	$0	$0
JOHN BYRNE	PRESIDENT-ELECT	1.00	Officer Director	$0	$0	$0
ROY SEXTON	IMMEDIATE PAST PRESIDENT	1.00	Officer Director	$0	$0	$0
AMY VERHULST	SECRETARY	1.00	Officer Director	$0	$0	$0
RACHEL SHIELDS WILLIAMS	TREASURER	1.00	Officer Director	$0	$0	$0
PAUL BONNER	TREASURER-ELECT	1.00	Officer Director	$0	$0	$0
JESSICA HAARSGAARD	REGIONAL LEADERS' COMMITTEE CHAIR	1.00	Director	$0	$0	$0
TAHISHA FUGATE	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
TRISH LILLEY	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
DANIELLE SMITH	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
TERRA DAVIS	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
SHEENIKA GANDHI	MEMBER-AT-LARGE	1.00	Director	$0	$0	$0
ASHLEY STENGER	CHIEF EXECUTIVE OFFICER	40.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$6,072,903	$5,953,635	$3,155,727	$119,268
2023	$5,620,020	$5,923,371	$3,118,220	$-303,351
2022	$4,726,728	$5,267,724	$2,747,013	$-540,996
2021	$3,787,273	$3,757,124	$3,459,145	$30,149
2020	$3,120,712	$3,283,773	$3,183,828	$-163,061
2019	$6,515,878	$6,253,497	$3,841,119	$262,381
2018	$6,206,449	$6,716,847	$3,592,267	$-510,398