GLACIER COUNTRY REGIONAL TOURISM C… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1987

Legal Domicile

Principal Officer

RACENE FRIEDE

Phone

4065323234

Tax Period

2024-07-01 to 2025-06-30

GLACIER COUNTRY REGIONAL TOURISM COMMISSION INC, founded in 1987, is a community nonprofit that reported $4.0M in total revenue in fiscal year 2024.

Mission

Glacier Country Regional Tourism Commission (GCRTC) is a nonprofit organization dedicated to a balanced partnership among eight western Montana counties (Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli, and Sanders), Glacier National Park, and other entities. GCRTC partners with our Western Montana communities to welcome visitors and support livelihoods while protecting quality of life, extraordinary outdoor resources, and cultural heritage.GCRTC will be the leading destination steward of our region's cultural heritage and natural environment, balancing the quality of life of our residents with the quality of our visitor experiences.

Program Service Accomplishments

Program 1

Glacier Country Tourism is a nonprofit destination stewardship organization with a focus on ensuring economic sustainability for the region while preserving the quality of life for residents and...

Glacier Country Tourism is a nonprofit destination stewardship organization with a focus on ensuring economic sustainability for the region while preserving the quality of life for residents and quality of place for visitors. Our destination stewardship strategy provides our 75+ communities and tourism industry with a 10-year action plan for responsibly stewarding our destination and promoting the economic health of the region. We are recognized as the official destination organization (DO) for Western Montana and are funded in part by the state accommodations tax (bed tax) and by private partnership funds. Our region includes Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders counties. We create a destination organization plan yearly to:BE an advocate for Western MontanaENCOURAGE responsible tourism and recreationENHANCE experiences in rural communitiesSHAPE demand and disperse visitorsFOSTER stronger stakeholder alignment and collaboration

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,656,639

Program Service Revenue $299,405

Investment Income $49,433

Other Revenue $500

TOTAL REVENUE $4,005,977

Expense Breakdown

Grants Paid $0

Salaries & Benefits $766,816

Fundraising Expenses $0

Other Expenses $3,293,811

TOTAL EXPENSES $4,060,627

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,005,977	$3,905,472	+0.0%
Expenses	$4,060,627	$4,236,207	0.0%
Net Income	$-54,650	$-330,735	-0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$198,071

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
RACENE FRIEDE	President & CEO	40.00	Officer	$176,266	$21,805	$198,071
JULI THURSTON	Director	1.00	Director	$0	$0	$0
RAMONA HOLT	EX-OFFICIO	1.00	Director	$0	$0	$0
DIRK DECONINCK	Director	1.00	Director	$0	$0	$0
SHANNON BRILZ	Chair	2.00	Officer Director	$0	$0	$0
VICTORIA NOBLE- LEE	Secretary/treas	2.00	Officer Director	$0	$0	$0
BARBARA LISS	Director	1.00	Director	$0	$0	$0
MARY CASPER	Director	1.00	Director	$0	$0	$0
STEVE CLAIRMONT	Director	1.00	Director	$0	$0	$0
AUBRIE LORONA	Director	1.00	Director	$0	$0	$0
CHRISTINA POLUMBUS	2nd Vice Chair	2.00	Officer Director	$0	$0	$0
Lisa Cline	Director	1.00	Director	$0	$0	$0
EDNA WHITE	Director	1.00	Director	$0	$0	$0
Robynne Gibaud	Director	1.00	Director	$0	$0	$0
MATT LAUTZENHEISER	1st Vice Chair	2.00	Officer Director	$0	$0	$0
DIANE MEDLER	EX-OFFICIO	1.00	Director	$0	$0	$0
BARB NEILAN	EX-OFFICIO	1.00	Director	$0	$0	$0
LINDA HOWARD	Director	1.00	Director	$0	$0	$0
LAILANI UPHAM	Director	1.00	Director	$0	$0	$0
RAY BROWN	Director	1.00	Director	$0	$0	$0
RACHEL LYNN MEYER	Director	1.00	Director	$0	$0	$0
KIMBERLY WOODRING	Director	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$4,005,977	$4,060,627	$1,297,863	$-54,650
2024	$3,905,472	$4,236,207	$1,362,115	$-330,735
2023	$3,811,285	$3,953,129	$1,683,846	$-141,844
2022	$3,815,172	$3,489,939	$1,843,193	$325,233
2021	$4,329,712	$3,294,197	$1,580,979	$1,035,515
2020	$2,307,272	$2,121,035	$501,459	$186,237
2019	$2,132,270	$2,100,266	$361,902	$32,004
2018	$1,944,732	$1,834,922	$288,745	$109,810

GLACIER COUNTRY REGIONAL TOURISM COMMISSION INC