FRIENDS OF CONSERVATION - FRIENDS OF THE MASAI MARA (EIN 363561971) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1988

Legal Domicile

Principal Officer

JORIE BUTLER SHOBER

Phone

6307280010

Tax Period

2023-01-01 to 2023-12-31

FRIENDS OF CONSERVATION - FRIENDS OF THE MASAI MARA, founded in 1988, is a small nonprofit that reported $170K in total revenue in fiscal year 2023. Revenue fell 36% from the prior year — a significant decline worth monitoring. Expenses of $199K exceeded revenue, resulting in a 17% operating deficit.

Mission

FRIENDS OF CONSERVATION IS COMMITTED TO PRESERVING AFRICA'S ENDANGERED SPECIES AND THEIR UNIQUE ECOSYSTEMS BY IMPROVING THE CAPABILITIES OF THE AFRICAN PEOPLE AND THEIR INSTITUTIONS SO THEY MAY FIND SUSTAINABLE ECONOMIC BALANCE BETWEEN HUMAN AND WILDLIFE NEEDS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $222,700

Program Service Revenue $0

Investment Income $910

Other Revenue $-53,417

TOTAL REVENUE $170,193

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $166,790

Other Expenses $198,952

TOTAL EXPENSES $198,952

Year-over-Year Comparison

	2023	2022	Change
Revenue	$170,193	$266,048	-0.4%
Expenses	$198,952	$151,805	+0.3%
Net Income	$-28,759	$114,243	-1.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$40,500

Total Directors

$40,500

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JORIE BUTLER KENT	CHAIRMAN & DIRECTOR	5.00	Officer Director	$0	$0	$0
JORIE BUTLER SHOBER	PRESIDENT, SECRETARY & DIRECTOR	5.00	Officer Director	$0	$0	$0
GEOFFREY JW KENT	VICE PRESIDENT, TREASURER & DIRECTOR	5.00	Officer Director	$0	$0	$0
PETER NGORI	DIRECTOR	1.00	Director	$0	$0	$0
NORMA L COOKE	EXECUTIVE DIRECTOR, ASSISTANT TREASURER & ASSISTAN	35.00	Officer Director	$40,500	$0	$40,500

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$170,193	$198,952	$182,122	$-28,759
2022	$266,048	$151,805	$193,110	$114,243
2021	$232,674	$192,579	$117,759	$40,095
2020	$177,959	$215,090	$78,862	$-37,131
2018	$256,655	$269,657	$91,548	$-13,002

FRIENDS OF CONSERVATION - FRIENDS OF THE MASAI MARA