SOCIETY FOR CONSUMER PSYCHOLOGY (EIN 363607499) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1988

Legal Domicile

Tax Period

2023-01-01 to 2023-12-31

SOCIETY FOR CONSUMER PSYCHOLOGY, founded in 1988, is a small nonprofit that reported $819K in total revenue in fiscal year 2023. Revenue surged 60% from the prior year, signaling strong growth momentum. The organization ran a surplus of $308K, a strong 38% operating margin.

Mission

THE SOCIETY FOR CONSUMER PSYCHOLOGY SHALL GROW AND ADVANCE CONSUMER PSYCHOLOGY AS A SCIENTIFIC DISCIPLINE THROUGH:THE SUPPORT OF INTELLECTUAL CONTRIBUTIONS TO CONSUMER PSYCHOLOGY-THE PROMOTION OF RESEARCH IN CONSUMER PSYCHOLOGY(CONTINUED ON SCHEDULE O, STATEMENT 1)

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $66,540

Program Service Revenue $472,629

Investment Income $52

Other Revenue $280,146

TOTAL REVENUE $819,367

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $508,351

Other Expenses $511,458

TOTAL EXPENSES $511,458

Year-over-Year Comparison

	2023	2022	Change
Revenue	$819,367	$511,769	+0.6%
Expenses	$511,458	$414,114	+0.2%
Net Income	$307,909	$97,655	+2.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BRENT MCFERRAN	SECRETARYTREASURER	2.00	Officer	$0	$0	$0
ERIC YORKSTON	EXECUTIVE OFFICER	10.00	Officer	$0	$0	$0
GITA JOHAR	PRESIDENT ELECT	2.00	Officer	$0	$0	$0
GEETA MENON	PRESIDENT	2.00	Officer	$0	$0	$0
PATTI WILLIAMS	PAST PRESIDENT	4.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2023	$819,367	$511,458	$1,628,704	$307,909
2022	$511,769	$414,114	$1,240,345	$97,655
2021	$386,864	$338,709	$1,141,620	$48,155
2020	$604,002	$442,624	$1,098,064	$161,378
2019	$288,523	$243,976	$943,195	$44,547
2018	$374,067	$242,945	$864,894	$131,122

SOCIETY FOR CONSUMER PSYCHOLOGY