PEOPLE DRIVEN CREDIT UNION

EIN: 380478780

SOUTHFIELD, MI

Total Revenue
$29,393,305
Total Expenses
$23,093,842
Total Assets
$456,890,223
Net Assets
$29,585,743
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1928
Legal Domicile
MI
Principal Officer
RENEE DEMARCO
Phone
2482634100
Tax Period
2023-01-01 to 2023-12-31

PEOPLE DRIVEN CREDIT UNION, founded in 1928, is a mid-sized nonprofit that reported $29.4M in total revenue in fiscal year 2023. Revenue surged 92% from the prior year, signaling strong growth momentum. The organization ran a surplus of $6.3M, a strong 21% operating margin.

Mission

THE CREDIT UNION IS A MEMBER OWNED, FULL SERVICE FINANCIAL ORGANIZATION COMMITTED TO PROVIDING FINANCIAL SERVICES AND COST SAVINGS THEREBY HELPING OUR MEMBERS ACHIEVE FINANCIAL SUCCESS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $26,162,169
Investment Income $2,840,785
Other Revenue $390,351
TOTAL REVENUE $29,393,305

Expense Breakdown

Grants Paid $0
Salaries & Benefits $9,549,644
Fundraising Expenses $0
Other Expenses $13,544,198
TOTAL EXPENSES $23,093,842

Year-over-Year Comparison

2023 2022 Change
Revenue $29,393,305 $15,327,663 +0.9%
Expenses $23,093,842 $11,722,935 +1.0%
Net Income $6,299,463 $3,604,728 +0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
10
Independent Members
10
Employees
126
Volunteers
10

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$1,023,376
Total Directors
11
$0
Key Employees
4
$856,297
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MICHELLE RHODES BOARD VICE CHAIR 1.00
Director
$0 $0 $0
DENNIS W PARADOWSKI BOARD MEMBER 1.00
Director
$0 $0 $0
CAROL DOMINO BOARD SECRETARY 1.00
Director
$0 $0 $0
RONNIE WILLIAMS BOARD MEMBER 1.00
Director
$0 $0 $0
CLAUDIA HUNTER BOARD MEMBER 1.00
Director
$0 $0 $0
KAREN SANBORN BOARD CHAIR 1.00
Director
$0 $0 $0
EDGAR BUISON BOARD MEMBER 1.00
Director
$0 $0 $0
KATHLEEN BIRCHFIELD BOARD MEMBER 1.00
Director
$0 $0 $0
MARK LABERGE BOARD TREASURER 1.00
Director
$0 $0 $0
JANE MUSZYNSKI BOARD MEMBER 1.00
Director
$0 $0 $0
KATHY RAYMOR BOARD TREASURER (RESIGNED 08/2023) 1.00
Director
$0 $0 $0
RENEE D DEMARCO PRESIDENT/CEO 40.00
Officer
$499,596 $316,759 $816,355
ANDREA BADICS CFO 40.00
Officer
$169,280 $37,741 $207,021
BRIAN HOWELL CIO 40.00
Key Emp
$176,246 $26,005 $202,251
EMILY ROBERTS COO 40.00
Key Emp
$178,914 $36,431 $215,345
MARGARET LAMB CRO 40.00
Key Emp
$206,677 $29,672 $236,349
ANN MARIE NELSON CHRO 40.00
Key Emp
$177,311 $25,041 $202,352
JEFFREY DESHANE VP LENDING 40.00
Highest
$149,079 $24,077 $173,156
SCOTT SULLIVAN VP MARKETING 40.00
Highest
$108,411 $26,825 $135,236
LISA SCHWARK VP HR 40.00
Highest
$131,974 $24,898 $156,872
SHELLEY FOSTER VP SOLUTIONS 40.00
Highest
$106,910 $11,631 $118,541
MICHELLE MIAZEK VP PROJECTS 40.00
Highest
$103,381 $10,563 $113,944
MICHELE WOLLARD FORMER CEO- COMMUNITY ALLIANCE CU 0.00
$250,000 $40,180 $290,180
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $29,393,305 $23,093,842 $456,890,223 $6,299,463
2022 $15,327,663 $11,722,935 $350,695,772 $3,604,728
2021 $13,451,115 $11,585,503 $342,686,404 $1,865,612
2020 $13,184,651 $11,806,652 $321,328,525 $1,377,999
2019 $14,465,914 $12,662,756 $272,103,137 $1,803,158
2018 $13,586,986 $12,094,124 $260,418,881 $1,492,862
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