GRAND RAPIDSKENT COUNTY CONVENTION… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1927

Legal Domicile

Principal Officer

ED WILSON

Phone

6162587388

Tax Period

2025-01-01 to 2025-12-31

GRAND RAPIDSKENT COUNTY CONVENTION & VISITORS BUREAU DBA EXPERIENCE GRAND RAP, founded in 1927, is a mid-sized nonprofit that reported $15.8M in total revenue in fiscal year 2025.

Mission

THE MISSION OF EXPERIENCE GRAND RAPIDS IS TO CREATE AN EXCEPTIONAL COMMUNITY BY SHARING GRAND RAPIDS WITH THE WORLD.

Program Service Accomplishments

Program 1

ATTRACTED CONVENTIONS, BUSINESS TOURS, TOURISTS, ETC. TO THE STATE OF MICHIGAN, PARTICULARLY THE KENT COUNTY AREA, THROUGH SALES PROMOTION AND MARKETING.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $4,384,908

Program Service Revenue $11,041,503

Investment Income $325,492

Other Revenue $8,321

TOTAL REVENUE $15,760,224

Expense Breakdown

Grants Paid $1,803,542

Salaries & Benefits $5,019,937

Fundraising Expenses $0

Other Expenses $9,569,283

TOTAL EXPENSES $16,392,762

Year-over-Year Comparison

	2025	2024	Change
Revenue	$15,760,224	$15,465,415	+0.0%
Expenses	$16,392,762	$14,343,150	+0.1%
Net Income	$-632,538	$1,122,265	-1.6%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$701,125

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
AL VANDERBERG	DIRECTOR	1.00	Director	$0	$0	$0
AMY YOUNG	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS ANDRUS	DIRECTOR	1.00	Director	$0	$0	$0
CRAIG SMITH	DIRECTOR	1.00	Director	$0	$0	$0
DAVE HILDERBRAND	DIRECTOR	1.00	Director	$0	$0	$0
ED WILSON	TREASURER	1.00	Officer Director	$0	$0	$0
ELIJAH STEINMETZ	DIRECTOR	1.00	Director	$0	$0	$0
EMMA JAMAKOVIC	DIRECTOR	1.00	Director	$0	$0	$0
EVA AGUIRRE COOPER	DIRECTOR	1.00	Director	$0	$0	$0
HEATHER EMMONS	DIRECTOR	1.00	Director	$0	$0	$0
JACOB MAAS	DIRECTOR	1.00	Director	$0	$0	$0
JEFFREY LAWN	DIRECTOR	1.00	Director	$0	$0	$0
JENIFER CUTTER	DIRECTOR	1.00	Director	$0	$0	$0
JENNIFER EDDY	DIRECTOR	1.00	Director	$0	$0	$0
JODY RUMBLE	DIRECTOR	1.00	Director	$0	$0	$0
JOE JONES	DIRECTOR	1.00	Director	$0	$0	$0
KARA WOOD	DIRECTOR	1.00	Director	$0	$0	$0
KATHLEEN STEWART PONITZ	DIRECTOR	1.00	Director	$0	$0	$0
KAYEM DUNN	DIRECTOR	1.00	Director	$0	$0	$0
MARK WASHINGTON	DIRECTOR	1.00	Director	$0	$0	$0
MICHAEL VERHULST	DIRECTOR	1.00	Director	$0	$0	$0
MIMI FRITZ	DIRECTOR	1.00	Director	$0	$0	$0
PAUL STANSBIE	DIRECTOR	1.00	Director	$0	$0	$0
PING LIANG	CHAIR	1.00	Officer Director	$0	$0	$0
RAZ PIROMARI	DIRECTOR	1.00	Director	$0	$0	$0
RICHARD MACKEIGAN	DIRECTOR	1.00	Director	$0	$0	$0
RICK BAKER	VICE CHAIR	1.00	Officer Director	$0	$0	$0
RICK WINN	DIRECTOR	1.00	Director	$0	$0	$0
ROSS BARTLETT	DIRECTOR	1.00	Director	$0	$0	$0
STEPHANIE MONTGOMERY	DIRECTOR	1.00	Director	$0	$0	$0
SURESH PATEL	DIRECTOR	1.00	Director	$0	$0	$0
TIM PIETRYGA	DIRECTOR	1.00	Director	$0	$0	$0
TORY RICHARDSON	DIRECTOR	1.00	Director	$0	$0	$0
DANIEL JONKMAN	VICE PRESIDENT OF FINANCE	40.00	Officer	$196,667	$35,409	$232,076
DOUG SMALL	PRESIDENT	40.00	Officer	$411,824	$57,225	$469,049
JANET KORN	SENIOR VICE PRESIDENT	40.00	Highest	$207,066	$29,314	$236,380
JORDOUN EATMAN	VICE PRESIDENT OF ENGAGEME	40.00	Highest	$149,198	$14,411	$163,609
KATELYN LIETO	VICE PRESIDENT OF MARKETING	40.00	Highest	$160,463	$22,336	$182,799
LESLIE HASTINGS	SENIOR NATIONAL SALES MANA	40.00	Highest	$142,408	$22,768	$165,176
MARY MANIER	VICE PRESIDENT OF SALES AN	40.00	Highest	$191,880	$29,363	$221,243

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$15,760,224	$16,392,762	$16,653,058	$-632,538
2024	No data	No data	No data	No data
2023	$13,241,426	$13,685,394	$14,175,320	$-443,968
2022	$13,100,368	$11,285,811	$14,508,561	$1,814,557
2021	$9,465,987	$7,415,780	$10,130,209	$2,050,207
2020	$6,496,669	$5,860,997	$7,257,387	$635,672
2019	$11,708,443	$10,821,359	$7,055,956	$887,084
2018	$11,261,443	$11,088,353	$6,012,867	$173,090

GRAND RAPIDSKENT COUNTY CONVENTION & VISITORS BUREAU DBA EXPERIENCE GRAND RAP