WEST MICHIGAN TOURIST ASSOCIATION (EIN 381160980) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1917

Legal Domicile

Principal Officer

DAN SIPPEL

Phone

6162452217

Tax Period

2023-09-01 to 2024-08-31

WEST MICHIGAN TOURIST ASSOCIATION, founded in 1917, is a small nonprofit that reported $723K in total revenue in fiscal year 2023. Revenue decreased 12% compared to the prior year. Expenses of $833K exceeded revenue, resulting in a 15% operating deficit.

Mission

TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 768 MEMBERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $21,563

Program Service Revenue $207,925

Investment Income $9

Other Revenue $493,424

TOTAL REVENUE $722,921

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $833,001

TOTAL EXPENSES $833,001

Year-over-Year Comparison

	2023	2022	Change
Revenue	$722,921	$821,146	-0.1%
Expenses	$833,001	$794,277	+0.0%
Net Income	$-110,080	$26,869	-5.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JODIE BISSONETTE	BOARD MEMBER	2.00	Director	$0	$0	$0
KIRSTEN BORGSTROM	BOARD MEMBER	2.00	Director	$0	$0	$0
LINDA FREYBLER	BOARD MEMBER	2.00	Director	$0	$0	$0
TIM HYGH	2ND VICE PRE	2.00	Officer Director	$0	$0	$0
ARAH JOHNSON	BOARD MEMBER	2.00	Director	$0	$0	$0
DAVE LORENZ	BOARD MEMBER	2.00	Director	$0	$0	$0
SAMMIE LUKASKIEWICZ	BOARD MEMBER	2.00	Director	$0	$0	$0
BOB LUKENS	BOARD MEMBER	2.00	Director	$0	$0	$0
NICK NERBONNE	BOARD MEMBER	2.00	Director	$0	$0	$0
KYLE ORR	BOARD MEMBER	2.00	Director	$0	$0	$0
CHRIS ROWLEY	BOARD MEMBER	2.00	Director	$0	$0	$0
DAVE SERINO	BOARD MEMBER	2.00	Director	$0	$0	$0
JENNIFER SISTRUNK	TREASURER	2.00	Officer Director	$0	$0	$0
DIANNA STAMPFLER	BOARD MEMBER	2.00	Director	$0	$0	$0
JEFF SWANSON	PRESIDENT	2.00	Officer Director	$0	$0	$0
DIANE THOMPSON	1ST VICE PRE	2.00	Officer Director	$0	$0	$0
LARRY WOZNIAK	BOARD MEMBER	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$722,921	$833,001	$153,010	$-110,080
2023	$821,146	$794,277	$261,001	$26,869
2022	$771,410	$786,636	$305,386	$-15,226
2021	$759,861	$634,479	$312,519	$125,382
2020	$782,658	$805,177	$175,098	$-22,519
2019	$835,358	$789,237	$187,961	$46,121

WEST MICHIGAN TOURIST ASSOCIATION