AMERICAN ACADEMY OF ADVERTISING

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1986

Legal Domicile

Principal Officer

ERIC J HALEY

Tax Period

2024-01-01 to 2024-12-31

AMERICAN ACADEMY OF ADVERTISING, founded in 1986, is a small nonprofit in the Community Improvement sector that reported $336K in total revenue in fiscal year 2024. The organization ran a surplus of $88K, a strong 26% operating margin.

Mission

The Academy fosters research that is relevant to the field and provide a forum for the exchange of ideas among its academic and professional members. The Academy disseminates research findings and scholarly cont

Program Service Accomplishments

Program 1

Expenses: $13,780 Revenue: $156,988

JOURNAL OF ADVERTISING AND JOURNAL OF INTERACTIVE ADVERTISING

Program 2

Expenses: $94,971 Revenue: $118,331

ANNUAL CONFERENCE

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $5,065

Program Service Revenue $275,319

Investment Income $55,085

Other Revenue $617

TOTAL REVENUE $336,086

Expense Breakdown

Grants Paid $26,204

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $108,751

Other Expenses $221,568

TOTAL EXPENSES $247,772

Year-over-Year Comparison

	2024	2023	Change
Revenue	$336,086	$353,226	0.0%
Expenses	$247,772	$235,376	+0.1%
Net Income	$88,314	$117,850	-0.3%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DEBBIE TRIESE	Executive Director	16.00	Director	$0	$0	$0
SIGAL SEGEV	PRESIDENT	12.00	Officer	$0	$0	$0
JAMESON HAYES	PRESIDENT ELECT	8.00	Officer	$0	$0	$0
CHANG-DAE HAM	VICE PRESIDENT	8.00	Officer	$0	$0	$0
JOONGHWA LEE	SECRETARY	8.00	Officer	$0	$0	$0
HEIDI HENNINK-KAMINSKI	TREASURER	8.00	Officer	$0	$0	$0
SHU-CHUAN CHU	PAST PRESIDENT	8.00		$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$336,086	$247,772	$1,649,818	$88,314
2023	$353,226	$235,376	$1,256,032	$117,850
2022	$317,771	$193,372	$1,382,103	$124,399
2021	$253,706	$133,279	$1,274,462	$120,427
2020	$244,610	$103,858	$1,157,529	$140,752
2019	$309,822	$232,775	$1,053,072	$77,047