SOUTHWESTERN MICHIGAN TOURIST COUNCIL (EIN 382445256) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1982

Legal Domicile

Principal Officer

MARCY SIMPSON

Phone

2699256301

Tax Period

2024-01-01 to 2024-12-31

SOUTHWESTERN MICHIGAN TOURIST COUNCIL, founded in 1982, is a community nonprofit that reported $2.3M in total revenue in fiscal year 2024. Revenue grew 17% year-over-year, indicating healthy expansion. The organization ran a surplus of $445K, a strong 19% operating margin.

Mission

HELP TO ATTRACT VACATIONERS TO S.W. MI AND TO EDUCATE THEM ON WHAT THE AREA HAS TO OFFER.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $200,843

Program Service Revenue $2,064,995

Investment Income $64,497

Other Revenue $0

TOTAL REVENUE $2,330,335

Expense Breakdown

Grants Paid $0

Salaries & Benefits $222,212

Fundraising Expenses $0

Program Expenses $1,831,140

Other Expenses $1,662,802

TOTAL EXPENSES $1,885,014

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,330,335	$1,990,914	+0.2%
Expenses	$1,885,014	$1,718,322	+0.1%
Net Income	$445,321	$272,592	+0.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$76,135

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MIKE NADOLSKI	CHAIR	2.00	Officer Director	$0	$0	$0
RITA DOWNEY	VICE CHAIR	2.00	Officer Director	$0	$0	$0
ANNE VONK	TREASURER	1.00	Officer Director	$0	$0	$0
KELLY VEGA	SECRETARY	1.00	Officer Director	$0	$0	$0
DAVID COSTAS	MEMBER	1.00	Director	$0	$0	$0
JAY PATEL	MEMBER	1.00	Director	$0	$0	$0
MELANIE OWEN	MEMBER	1.00	Director	$0	$0	$0
RAJ BHARDWAJ	MEMBER	1.00	Director	$0	$0	$0
TYLER WHITWAM	MEMBER	1.00	Director	$0	$0	$0
STEVE WELLS	MEMBER	1.00	Director	$0	$0	$0
MARCY SIMPSON	EXECUTIVE DIRECTOR	50.00	Director	$76,135	$0	$76,135

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$2,330,335	$1,885,014	$3,338,076	$445,321
2023	$1,990,914	$1,718,322	$2,893,895	$272,592
2022	$2,000,182	$1,566,953	$2,620,438	$433,229
2021	$1,707,115	$1,002,406	$2,185,105	$704,709
2020	$1,222,692	$1,157,393	$1,476,873	$65,299
2019	$1,749,293	$1,680,517	$1,412,556	$68,776
2018	$1,812,340	$1,798,487	$1,343,952	$13,853

SOUTHWESTERN MICHIGAN TOURIST COUNCIL