TC CONVENTION & VISITORS BUREAU (EIN 382582585) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1984

Legal Domicile

Principal Officer

FREDERICK HELLER

Phone

2319471120

Tax Period

2024-01-01 to 2024-12-31

TC CONVENTION & VISITORS BUREAU, founded in 1984, is a mid-sized nonprofit that reported $12.6M in total revenue in fiscal year 2024. Revenue grew 18% year-over-year, indicating healthy expansion. Expenses of $11.0M left a modest 13% surplus.

Mission

TO PROMOTE, PROTECT, AND ENHANCE THE TRAVERSE CITY REGION, SECURING OUR POSITION AS A PREMIER, FOUR-SEASON DESTINATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $876,935

Program Service Revenue $11,223,899

Investment Income $480,258

Other Revenue $57,218

TOTAL REVENUE $12,638,310

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,826,834

Fundraising Expenses $0

Other Expenses $9,150,860

TOTAL EXPENSES $10,977,694

Year-over-Year Comparison

	2024	2023	Change
Revenue	$12,638,310	$10,750,676	+0.2%
Expenses	$10,977,694	$9,290,708	+0.2%
Net Income	$1,660,616	$1,459,968	+0.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$192,930

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TREVOR TKACH	EXECUTIVE DI	40.00	Officer	$192,930	$0	$192,930
WHITNEY WAARA	CHIEF OPERAT	40.00	Highest	$144,804	$650	$145,454
JORDAN BERKOWITZ	DIRECTOR	N/A	Director	$0	$0	$0
MIKE BROWN	DIRECTOR	N/A	Director	$0	$0	$0
PATRICK BRYS	DIRECTOR	N/A	Director	$0	$0	$0
MARIE-CHANTAL DALESE	DIRECTOR	N/A	Director	$0	$0	$0
DAVE DENISON	DIRECTOR	N/A	Director	$0	$0	$0
ALLY DIOLA	DIRECTOR	N/A	Director	$0	$0	$0
SHERRI FENTON	DIRECTOR	N/A	Director	$0	$0	$0
LAURA GALBRAITH	DIRECTOR	N/A	Director	$0	$0	$0
JASON HOMA	DIRECTOR	N/A	Director	$0	$0	$0
KEVIN KLEIN	DIRECTOR	N/A	Director	$0	$0	$0
CHRIS MACINNES	DIRECTOR	N/A	Director	$0	$0	$0
JONATHAN PACK	DIRECTOR	N/A	Director	$0	$0	$0
JUDITH REMMERT	DIRECTOR	N/A	Director	$0	$0	$0
RON ROBINSON	DIRECTOR	N/A	Director	$0	$0	$0
TERESA WOODS	DIRECTOR	N/A	Director	$0	$0	$0
FREDERICK HELLER	CHAIRMAN	N/A	Officer	$0	$0	$0
TIM NORMAN	VICE CHAIR	N/A	Officer	$0	$0	$0
ROB RODENROTH	SECRETARY /T	N/A	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$12,638,310	$10,977,694	$10,597,087	$1,660,616
2023	$10,750,676	$9,290,708	$9,224,633	$1,459,968
2022	$9,459,877	$8,968,479	$7,738,667	$491,398
2022	$9,459,877	$8,968,479	$7,738,667	$491,398
2021	$8,523,072	$6,458,924	$7,299,962	$2,064,148
2020	$6,445,728	$5,300,272	$5,013,208	$1,145,456
2019	$6,913,658	$6,689,552	$3,899,450	$224,106
2018	$6,805,823	$6,614,377	$3,602,677	$191,446

TC CONVENTION & VISITORS BUREAU