HOLLAND AREA CONVENTION & VISITORS BUREAU (EIN 382642783) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1985

Principal Officer

LINDA HART

Phone

6163940000

Tax Period

2024-01-01 to 2024-12-31

HOLLAND AREA CONVENTION & VISITORS BUREAU, founded in 1985, is a community nonprofit that reported $3.2M in total revenue in fiscal year 2024. Revenue grew 18% year-over-year, indicating healthy expansion. The organization ran a surplus of $710K, a strong 22% operating margin.

Mission

THE HOLLAND AREA CONVENTION & VISITORS BUREAU MISSION IS TO ENHANCE, PROMOTE, AND MARKET THE GREATER HOLLAND AREA ON A YEAR-ROUND BASIS AS A DESTINATION FOR VISITORS, CONVENTIONS, MEETINGS, SPORTS, AND SPECIAL EVENTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $263,664

Program Service Revenue $2,889,489

Investment Income $62,340

Other Revenue $14,831

TOTAL REVENUE $3,230,324

Expense Breakdown

Grants Paid $21,825

Salaries & Benefits $677,059

Fundraising Expenses $0

Other Expenses $1,821,792

TOTAL EXPENSES $2,520,676

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,230,324	$2,748,977	+0.2%
Expenses	$2,520,676	$2,603,125	0.0%
Net Income	$709,648	$145,852	+3.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$125,844

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
LINDA HART	EXECUTIVE DI	40.00	Officer	$118,714	$7,130	$125,844
MATT HELMUS	PRESIDENT	1.00	Officer Director	$0	$0	$0
GWEN AUWERDA	VICE PRESIDE	1.00	Officer Director	$0	$0	$0
LEIGH FARRELL	TREASURER	1.00	Officer Director	$0	$0	$0
GRANT HIRST	AT LARGE	1.00	Director	$0	$0	$0
ROSE BROWN	AT LARGE	1.00	Officer Director	$0	$0	$0
HOLLY GILDNER	DIRECTOR	1.00	Director	$0	$0	$0
JACK HUISINGH	DIRECTOR	1.00	Director	$0	$0	$0
MARIO DIAZ JR	DIRECTOR	1.00	Director	$0	$0	$0
NATHAN SUCHECKI	DIRECTOR	1.00	Director	$0	$0	$0
NICK CHADWELL	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$3,230,324	$2,520,676	$2,944,898	$709,648
2023	$2,748,977	$2,603,125	$2,218,778	$145,852
2022	$2,599,819	$2,461,276	$2,122,235	$138,543
2021	$2,228,087	$1,509,063	$1,823,466	$719,024
2020	$1,353,825	$1,417,066	$1,202,195	$-63,241

HOLLAND AREA CONVENTION & VISITORS BUREAU