HOLLAND AREA CONVENTION & VISITORS… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1985

Principal Officer

LINDA HART

Phone

6163940000

Tax Period

2025-01-01 to 2025-12-31

HOLLAND AREA CONVENTION & VISITORS BUREAU, founded in 1985, is a community nonprofit that reported $3.2M in total revenue in fiscal year 2025. Expenses of $2.9M left a modest 11% surplus.

Mission

THE HOLLAND AREA CONVENTION & VISITORS BUREAU MISSION IS TO ENHANCE, PROMOTE, AND MARKET THE GREATER HOLLAND AREA ON A YEAR-ROUND BASIS AS A DESTINATION FOR VISITORS, CONVENTIONS, MEETINGS, SPORTS, AND SPECIAL EVENTS.

Program Service Accomplishments

Program 1

TO ENHANCE AND PROMOTE THE IMAGE OF THE HOLLAND, MICHIGAN AREA AS A CENTER FOR THE HOLDING OF CONVENTIONS AND MEETINGS; AND COORDINATE THE COMMUNITY EFFORTS IN PROMOTING TOURISM.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $3,126,567

Investment Income $82,742

Other Revenue $259

TOTAL REVENUE $3,209,568

Expense Breakdown

Grants Paid $83,356

Salaries & Benefits $755,334

Fundraising Expenses $0

Other Expenses $2,018,456

TOTAL EXPENSES $2,857,146

Year-over-Year Comparison

	2025	2024	Change
Revenue	$3,209,568	$3,230,324	0.0%
Expenses	$2,857,146	$2,520,676	+0.1%
Net Income	$352,422	$709,648	-0.5%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$208,184

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
LINDA HART	EXECUTIVE DI	40.00	Officer	$125,165	$7,575	$132,740
ABBY WARMUTH	SECRETARY	1.00	Officer	$71,173	$4,271	$75,444
GWEN AUWERDA	PRESIDENT	1.00	Officer Director	$0	$0	$0
GRANT HIRST	VICE PRESIDE	1.00	Officer Director	$0	$0	$0
LEIGH FARRELL	TREASURER	1.00	Officer Director	$0	$0	$0
ROSE BROWN	AT LARGE	1.00	Officer Director	$0	$0	$0
MATT HELMUS	PAST PRESIDE	1.00	Director	$0	$0	$0
DARREN DUISTERMARS	DIRECTOR	1.00	Director	$0	$0	$0
MARIO DIAZ JR	DIRECTOR	1.00	Director	$0	$0	$0
NATHAN SUCHECKI	DIRECTOR	1.00	Director	$0	$0	$0
NICK CHADWELL	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$3,209,568	$2,857,146	$3,261,712	$352,422
2024	$3,230,324	$2,520,676	$2,944,898	$709,648
2023	$2,748,977	$2,603,125	$2,218,778	$145,852
2022	$2,599,819	$2,461,276	$2,122,235	$138,543
2021	$2,228,087	$1,509,063	$1,823,466	$719,024
2020	$1,353,825	$1,417,066	$1,202,195	$-63,241

HOLLAND AREA CONVENTION & VISITORS BUREAU