GAYLORD AREA CONVENTION & TOURISM BUREAU (EIN 382704639) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1987

Legal Domicile

Principal Officer

PAUL BEACHNAU

Phone

9897326333

Tax Period

2025-01-01 to 2025-12-31

GAYLORD AREA CONVENTION & TOURISM BUREAU, founded in 1987, is a community nonprofit that reported $1.6M in total revenue in fiscal year 2025.

Mission

TO PROMOTE TOURISM AND OTHER COMMERCE IN THE GAYLORD, MICHIGAN AREA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,568,489

Investment Income $18,452

Other Revenue $32

TOTAL REVENUE $1,586,973

Expense Breakdown

Grants Paid $0

Salaries & Benefits $433,566

Fundraising Expenses $0

Other Expenses $1,128,437

TOTAL EXPENSES $1,562,003

Year-over-Year Comparison

	2025	2024	Change
Revenue	$1,586,973	$1,531,935	+0.0%
Expenses	$1,562,003	$1,475,184	+0.1%
Net Income	$24,970	$56,751	-0.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BARRY OWENS	DIRECTOR	2.00	Director	$0	$0	$0
ROB RODENROTH	DIRECTOR	2.00	Director	$0	$0	$0
MARK COPELAND	DIRECTOR	2.00	Director	$0	$0	$0
JULIE ALLEN	DIRECTOR	2.00	Director	$0	$0	$0
GARY KOSCH	DIRECTOR	2.00	Director	$0	$0	$0
EILEEN TUSSEY	CHAIRMAN	2.00	Officer	$0	$0	$0
KEVIN HENLEY	VICE CHAIRPERSON	2.00	Officer	$0	$0	$0
HEATHER RASMUSSEN	TREASURER	2.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,586,973	$1,562,003	$744,236	$24,970
2024	$1,531,935	$1,475,184	$728,069	$56,751
2023	$1,351,558	$1,298,148	$669,503	$53,410
2022	$1,221,969	$1,113,791	$581,327	$108,178
2021	$1,105,610	$810,633	$510,113	$294,977
2020	$762,758	$739,430	$176,832	$23,328
2019	$1,013,146	$998,422	$154,638	$14,724
2018	$959,843	$936,825	$163,260	$23,018

GAYLORD AREA CONVENTION & TOURISM BUREAU