CHERRY MARKETING INSTITUTE INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1988

Legal Domicile

Principal Officer

AMY COHN

Phone

5176694264

Tax Period

2024-10-01 to 2025-09-30

CHERRY MARKETING INSTITUTE INC, founded in 1988, is a community nonprofit that reported $1.6M in total revenue in fiscal year 2024. Revenue grew 19% year-over-year, indicating healthy expansion. Expenses of $1.8M exceeded revenue, resulting in a 12% operating deficit.

Mission

TO PROMOTE THE SALE OF CHERRIES AND CHERRY PRODUCTS IN DOMESTIC AND FOREIGN MARKETS, THROUGH NEW AND INNOVATIVE CONSUMER-ORIENTED MARKETING TECHNIQUES AND NEW PRODUCT RESEARCH; TO CREATE APPLICATIONS AND PRODUCTS WHICH WILL INCREASE THE CONSUMPTION OF CHERRIES AND CHERRY PRODUCTS; AND TO OTHERWISE DO ALL THINGS AND TAKE ALL ACTIONS NECESSARY TO PROMOTE AND ENHANCE THE CHERRY INDUSTRY.

Program Service Accomplishments

Program 1

MARKET PROMOTION PROGRAM. ESTABLISHED EXPORT MARKET FOR CHERRIES. BENEFITED APPROXIMATELY 416 GROWERS.

Program 2

PROMOTION OF VARIOUS CHERRY PRODUCTS TO CONSUMERS. BENEFITED APPROXIMATELY 416 GROWERS.

Program 3

DEVELOPMENT OF NEW TART AND SWEET CHERRY VARIETIES FOR CONSUMER CONSUMPTION. BENEFITED APPROXIMATELY 416 GROWERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $745,485

Program Service Revenue $885,476

Investment Income $13,651

Other Revenue $1,342

TOTAL REVENUE $1,645,954

Expense Breakdown

Grants Paid $0

Salaries & Benefits $269,098

Fundraising Expenses $0

Other Expenses $1,571,980

TOTAL EXPENSES $1,841,078

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,645,954	$1,384,973	+0.2%
Expenses	$1,841,078	$1,307,827	+0.4%
Net Income	$-195,124	$77,146	-3.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
GREG SHOOKS	DIRECTOR	1.00	Director	$0	$0	$0
DARYL PETERSON	DIRECTOR	1.00	Director	$0	$0	$0
MARK SCHILLING	DIRECTOR	1.00	Director	$0	$0	$0
TERRY SORENSON	SECRETARY	1.00	Officer Director	$0	$0	$0
JOSH MCMULLIN	TREASURER	1.00	Officer Director	$0	$0	$0
MELANIE LAPERRIERE	VICE CHAIR	1.00	Officer Director	$0	$0	$0
EMILY MIEZIO	CHAIR	1.00	Officer Director	$0	$0	$0
AMY COHN	PRESIDENT	45.00	Officer	$0	$0	$0
JULIE GORDON	FORMER PRESIDENT	1.00		$154,347	$20,526	$174,873

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,645,954	$1,841,078	$1,791,644	$-195,124
2024	$1,384,973	$1,307,827	$1,711,152	$77,146
2023	$1,625,000	$1,260,017	$1,708,036	$364,983
2022	$1,359,448	$1,094,525	$1,274,089	$264,923
2021	$1,086,852	$1,111,776	$1,019,531	$-24,924
2020	$1,619,264	$1,641,894	$1,064,145	$-22,630
2019	$2,019,571	$2,058,251	$1,059,159	$-38,680
2018	$1,814,805	$1,922,110	$1,099,616	$-107,305