DETROIT ADVERTISING ASSOCIATION (EIN 382822868) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1954

Legal Domicile

Phone

5862917145

Tax Period

2023-01-01 to 2023-12-31

DETROIT ADVERTISING ASSOCIATION, founded in 1954, is a small nonprofit that reported $293K in total revenue in fiscal year 2023. Revenue surged 28% from the prior year, signaling strong growth momentum. Expenses of $251K left a modest 14% surplus.

Mission

To provide its members venues for networking and the development of meaningful business relationships within the advertising community as well as raising funds for charitable organizations through the staging of golf outings and events for its members.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $293,070

Investment Income $3

Other Revenue $400

TOTAL REVENUE $293,473

Expense Breakdown

Grants Paid $0

Salaries & Benefits $22,000

Fundraising Expenses $0

Program Expenses $162,743

Other Expenses $229,349

TOTAL EXPENSES $251,349

Year-over-Year Comparison

	2023	2022	Change
Revenue	$293,473	$229,086	+0.3%
Expenses	$251,349	$246,793	+0.0%
Net Income	$42,124	$-17,707	-3.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$22,000

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Robert Guerrini	Executive Director	15.00	Director	$22,000	$0	$22,000
Ashley Brunner	Director	1.00	Director	$0	$0	$0
Colleen Coyne	Director	1.00	Director	$0	$0	$0
Mike Ienna	Director	1.00	Director	$0	$0	$0
Jeff Kator	Director	1.00	Director	$0	$0	$0
Bela Kogler	Director	1.00	Director	$0	$0	$0
Emily Laurence	Director	1.00	Director	$0	$0	$0
Matt Miller	Director	1.00	Director	$0	$0	$0
Ken Montmayor	Director	1.00	Director	$0	$0	$0
Crissy Obermok	Director	1.00	Director	$0	$0	$0
Catherine Patterson	Director	1.00	Director	$0	$0	$0
Todd Rankin	Director	1.00	Director	$0	$0	$0
Jessica Robine	Director	1.00	Director	$0	$0	$0
Jennifer Smith	Director	1.00	Director	$0	$0	$0
Kelly Wood	Director	1.00	Director	$0	$0	$0
Drew Wyse	Director	1.00	Director	$0	$0	$0
Dennis McMillan	Director President	1.00	Officer Director	$0	$0	$0
Jason Marchioni	Director First Vice President	1.00	Officer Director	$0	$0	$0
Steve Holman	Director Second Vice President	1.00	Officer Director	$0	$0	$0
Susan VenenBock	Director Treasurer	1.00	Officer Director	$0	$0	$0
Robby Hukka	Director Secretary	1.00	Officer Director	$0	$0	$0
Paul Mallon	Director Chairman Emeritus	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$293,473	$251,349	$83,404	$42,124
2022	$229,086	$246,793	$45,338	$-17,707

DETROIT ADVERTISING ASSOCIATION