COLDWATER COUNTRY CONFERENCE & VIS… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1993

Legal Domicile

Principal Officer

DEBRA PRATER

Phone

5172780241

Tax Period

2024-10-01 to 2025-09-30

COLDWATER COUNTRY CONFERENCE & VISITORS BUREAU, founded in 1993, is a small nonprofit that reported $536K in total revenue in fiscal year 2024. Revenue surged 26% from the prior year, signaling strong growth momentum. The organization ran a surplus of $181K, a strong 34% operating margin.

Mission

ORGANIZATION'S PRIMARY PURPOSE IS TO PROMOTE TOURISM AND RECRUIT VARIOUS EVENTS AND CONFERENCES TO BRANCH COUNTY, MICHIGAN.

Program Service Accomplishments

Program 1

Expenses: $319,415

ADVERTISING AND MARKETING DOLLARS SPENT TO MARKET AND PROMOTE TOURISM FOR BRANCH COUNTY, MICHIGAN.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $509,536

Investment Income $12,548

Other Revenue $14,110

TOTAL REVENUE $536,194

Expense Breakdown

Grants Paid $0

Salaries & Benefits $82,400

Fundraising Expenses $0

Program Expenses $319,415

Other Expenses $273,117

TOTAL EXPENSES $355,517

Year-over-Year Comparison

	2024	2023	Change
Revenue	$536,194	$424,783	+0.3%
Expenses	$355,517	$371,904	0.0%
Net Income	$180,677	$52,879	+2.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
SUSAN MAGOCS	PRESIDENT	1.00	Officer Director	$0	$0	$0
AJ PATEL	DIRECTOR	1.00	Officer Director	$0	$0	$0
VASHELI PATEL	DIRECTOR	1.00	Director	$0	$0	$0
VIPUL PATEL	DIRECTOR	1.00	Director	$0	$0	$0
DEBRA PRATER	EXECUTIVE DI	40.00	Officer Director	$0	$0	$0
MATT STRITZINGER	TREASURER	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$536,194	$355,517	$924,933	$180,677
2024	$424,783	$371,904	$728,674	$52,879
2023	$402,418	$339,261	$638,922	$63,157
2022	$392,971	$278,606	$557,824	$114,365
2021	$347,292	$237,201	$486,040	$110,091
2020	$252,531	$298,773	$329,876	$-46,242
2019	$354,837	$375,884	$348,218	$-21,047
2018	$375,635	$354,928	$369,256	$20,707

COLDWATER COUNTRY CONFERENCE & VISITORS BUREAU