DOWNTOWN MUSKEGON NOW

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2002

Legal Domicile

Principal Officer

CINDY LARSEN

Phone

2317243180

Tax Period

2019-01-01 to 2019-12-31

DOWNTOWN MUSKEGON NOW, founded in 2002, is a micro nonprofit that reported $44K in total revenue in fiscal year 2019. Revenue fell 65% from the prior year — a significant decline worth monitoring. Expenses of $171K exceeded revenue, resulting in a 286% operating deficit.

Mission

PROMOTION, SOCIAL WELFARE AND EDUCATION IN CONNECTION WITH THE DEVELOPMENT AND PROMOTION OF THE DOWNTOWN MUSKEGON COMMUNITY BASED ON THE PRESERVATION OF HISTORIC STRUCTURES, BUSINESS DEVELOPMENT, ARTS, MUSIC AND OTHER ENTERTAINMENT EVENTS WITHIN THE CHARITABLE PURPOSES SET FORTH IN SECTION 501(C)3 OF THE INTERNAL REVENUE CODE.

Program Service Accomplishments

Program 1

Expenses: $48,816 Revenue: $6,704

DOWNTOWN PROMOTION - TASTE OF MUSKEGON - MORE THAN 25,000 INDIVIDUALS ATTENDED THIS TWO DAY FOOD AND MUSIC EVENT IN JUNE WHICH INCLUDED NEARLY 30 LOCAL RESTAURANTS FROM THE GREATER MUSKEGON...

DOWNTOWN PROMOTION - TASTE OF MUSKEGON - MORE THAN 25,000 INDIVIDUALS ATTENDED THIS TWO DAY FOOD AND MUSIC EVENT IN JUNE WHICH INCLUDED NEARLY 30 LOCAL RESTAURANTS FROM THE GREATER MUSKEGON COMMUNITY. THE TASTE OF MUSKEGON - FOUNDED BY DOWNTOWN MUSKEGON NOW BUT CONTINUED BY THE CITY OF MUSKEGON - HELPS TO SHOWCASE DOWNTOWN AND SUPPORTS LOCAL BUSINESS AND LOCAL MUSIC ARTISTS. HOLIDAYS IN THE CITY - SEVERAL THOUSAND INDIVIDUALS AND MORE THAN A DOZEN DOWNTOWN MERCHANTS AND RESTAURANTS PARTICIPATE IN THIS ANNUAL FREE EVENT EVERY NOVEMBER. THE ANNUAL EVENT HAS GROWN INTO A TRUE COMMUNITY AFFAIR THAT ENCOURAGES INDIVIDUALS TO SHOP AT DOWNTOWN MUSKEGON'S LOCALLY OWNED MERCHANTS. THE EVENT ALSO INCLUDES A HOLIDAY TREE LIGHTING EVENT IN HACKLEY PARK, CHORALES AND OTHER HOLIDAY FESTIVITIES.

Program 2

Expenses: $119,550

DOWNTOWN BEAUTIFICATION - DOWNTOWN MUSKEGON NOW THROUGH THE MUSKEGON BUSINESS IMPROVEMENT DISTRICT PROVIDES FOR THE UPKEEP OF GROUNDS AND FLOWER PLANTERS IN THE DOWNTOWN EACH SPRING, SUMMER AND FALL AND ALSO CONTRACTS SNOW REMOVAL ON SIDEWALKS AND IN PARKING LOTS IN DOWNTOWN MUSKEGON DURING THE WINTER MONTHS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2019)

Revenue Breakdown

Contributions & Grants $37,500

Program Service Revenue $6,704

Investment Income $0

Other Revenue $0

TOTAL REVENUE $44,204

Expense Breakdown

Grants Paid $97,026

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $168,366

Other Expenses $73,599

TOTAL EXPENSES $170,625

Year-over-Year Comparison

	2019	2018	Change
Revenue	$44,204	$124,586	-0.6%
Expenses	$170,625	$123,810	+0.4%
Net Income	$-126,421	$776	-163.9%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✓ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$34,471

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DAVE ALEXANDER	EXECUTIVE DI	40.00	Officer	$0	$0	$34,471
BOB CHAPLA	DIRECTOR	1.00	Director	$0	$0	$0
KIRK DRIESENGA	DIRECTOR	1.00	Director	$0	$0	$0
MIKE FRANZAK	DIRECTOR	1.00	Director	$0	$0	$0
RAJ GREWAL	DIRECTOR	1.00	Director	$0	$0	$0
KIRK HALLMAN	DIRECTOR	1.00	Director	$0	$0	$0
CINDY LARSEN	TREASURER	2.00	Officer Director	$0	$0	$0
BOB LUKENS	DIRECTOR	1.00	Director	$0	$0	$0
ANDY MACIEJEWSKI	PRESIDENT	2.00	Officer Director	$0	$0	$0
DOUG POLLOCK	DIRECTOR	1.00	Director	$0	$0	$0
GARY POST	DIRECTOR	1.00	Director	$0	$0	$0
KEVIN RICCO	SECRETARY	2.00	Officer Director	$0	$0	$0
SARAH SASS	DIRECTOR	1.00	Director	$0	$0	$0
JOHNATHAN WILSON	DIRECTOR	1.00	Director	$0	$0	$0
ADAM ZUWERINK	VICE PRESIDE	2.00	Officer Director	$0	$0	$0
TAMARA JACKSON-GATEWOOD	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2019	$44,204	$170,625	No data	$-126,421
2018	$124,586	$123,810	$126,467	$776