SCHOOL CHOICE WISCONSIN INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2004

Legal Domicile

Principal Officer

NICHOLAS KELLY

Phone

4143199160

Tax Period

2023-01-01 to 2023-12-31

SCHOOL CHOICE WISCONSIN INC, founded in 2004, is a community nonprofit in the Education sector that reported $1.3M in total revenue in fiscal year 2023. Revenue surged 53% from the prior year, signaling strong growth momentum. Expenses of $1.6M exceeded revenue, resulting in a 28% operating deficit.

Mission

THE ORGANIZATION'S PRIMARY PURPOSE IS TO EDUCATE THE PUBLIC ABOUT THE IMPACT OF EDUCATIONAL CHOICES IN WISCONSIN ON PARENTS, THE COMMUNITY, PUBLIC SCHOOLS, AND THE STATE OF WISCONSIN. SIGNIFICANT ACTIVITIES INCLUDE PUBLISHING A NEWSLETTER HIGHLIGHTING THE PARENTAL CHOICE PROGRAM, PREPARING AND PROVIDING RESEARCH AND OTHER PUBLICATIONS ABOUT EDUCATIONAL CHOICES, EDUCATING VISITORS ABOUT SCHOOL CHOICE, AND OTHER ACTIVITIES.

Program Service Accomplishments

Program 1

Expenses: $830,993

SCHOOL CHOICE WISCONSIN, INC. PRODUCED RESEARCH AND MAINTAINED A WEBSITE TO PROVIDE INFORMATION ON ALTERNATIVE EDUCATIONAL OPTIONS AVAILABLE TO ALMOST 55,000 LOW-INCOME CHILDREN AND PROVIDED...

SCHOOL CHOICE WISCONSIN, INC. PRODUCED RESEARCH AND MAINTAINED A WEBSITE TO PROVIDE INFORMATION ON ALTERNATIVE EDUCATIONAL OPTIONS AVAILABLE TO ALMOST 55,000 LOW-INCOME CHILDREN AND PROVIDED INFORMATION TO ADMINISTRATORS AT SCHOOLS PARTICIPATING IN THE PRIVATE SCHOOL CHOICE PROGRAMS.

Program 2

Expenses: $381,614

SCHOOL CHOICE WISCONSIN, INC. CONTINUED WITH ACTIVITIES FOR THE COMMUNITY EDUCATION PROGRAM, WHOSE GOAL IS TO BROADEN SUPPORT FOR SCHOOL CHOICE BY EXPLAINING THAT IT IS A VITAL COMMUNITY ASSET...

SCHOOL CHOICE WISCONSIN, INC. CONTINUED WITH ACTIVITIES FOR THE COMMUNITY EDUCATION PROGRAM, WHOSE GOAL IS TO BROADEN SUPPORT FOR SCHOOL CHOICE BY EXPLAINING THAT IT IS A VITAL COMMUNITY ASSET. PUBLISIHING A WEEKLY ELECTRONIC NEWLETTER, GET EDUCATED NOW, PROVIDES REGULAR UPDATES ON SCHOOL CHOICE AND SHARES THE BENEFITS OF SCHOOL CHOICE. IN-DEPTH RESEARCH PROVIDES THE FOUNDATION FOR THOUGHTFUL PROBLEM SOLVING TO GROW AND ENHANCE THE PROGRAM, WHILE OUTREACH DEVELOPS COMMUNITY AND SCHOOL RELATIONS. WITH THE CONTINUED EXPANSION OF SCHOOL CHOICE STATEWIDE, WE UTILIZED A COMMUNICATIONS AND MARKETING CAMPAIGN TO EDUCATE THE STATE'S PRIVATE SCHOOLS AND THE GENERAL PUBLIC ABOUT THE EDUCATIONAL CHOICE OPPORTUNITY THROUGHOUT WISCONSIN.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,193,896

Program Service Revenue $0

Investment Income $4,162

Other Revenue $62,000

TOTAL REVENUE $1,260,058

Expense Breakdown

Grants Paid $2,874

Salaries & Benefits $801,263

Fundraising Expenses $188,755

Program Expenses $1,212,607

Other Expenses $803,869

TOTAL EXPENSES $1,608,006

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,260,058	$821,321	+0.5%
Expenses	$1,608,006	$1,111,880	+0.4%
Net Income	$-347,948	$-290,559	+0.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$189,040

Total Directors

$46,731

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ROBERT DEKOCH	CHAIR	1.00	Officer Director	$0	$0	$0
RICHARD LAABS	TREASURER	1.00	Officer Director	$0	$0	$0
SUSAN MITCHELL	SECRETARY (THRU. 6.30.2023)	1.00	Officer Director	$46,731	$0	$46,731
ANDREW NEUMAN	DIRECTOR	1.00	Director	$0	$0	$0
TAMARA OLIVAS	DIRECTOR	1.00	Director	$0	$0	$0
JAMES KITZINGER	DIRECTOR	1.00	Director	$0	$0	$0
HEATHER WEININGER	DIRECTOR	1.00	Director	$0	$0	$0
CATE ZEUSKE	DIRECTOR	1.00	Director	$0	$0	$0
NICHOLAS KELLY	PRESIDENT	1.00	Officer	$139,809	$2,500	$142,309

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$1,260,058	$1,608,006	$235,605	$-347,948
2022	$821,321	$1,111,880	$582,862	$-290,559
2021	$1,477,762	$1,067,326	$796,463	$410,436
2020	$1,046,424	$981,179	$536,869	$65,245
2019	$812,429	$1,151,626	$415,337	$-339,197
2018	$1,231,057	$1,251,885	$763,401	$-20,828