AMERICAN ADVERTISING FOUNDATION

EIN: 384247433 501(c)(3) Arts, Culture & Humanities

WASHINGTON, DC

Total Revenue
$243,110
Total Expenses
$180,513
Total Assets
$172,082
Net Assets
$169,339
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2022
Legal Domicile
NY
Principal Officer
R STEPHEN PACHECO
Phone
2028980089
Tax Period
2024-07-01 to 2025-06-30

AMERICAN ADVERTISING FOUNDATION, founded in 2022, is a small nonprofit in the Arts, Culture & Humanities sector that reported $243K in total revenue in fiscal year 2024. Revenue fell 76% from the prior year — a significant decline worth monitoring. The organization ran a surplus of $63K, a strong 26% operating margin.

Mission

MISSION STATEMENT: THE AMERICAN ADVERTISING FOUNDATION IS A SERVICE ARM OF THE AMERICAN ADVERTISING FEDERATION THAT EXISTS PRIMARILY TO IDENTIFY, NURTURE, PREPARE AND ADVOCATE FOR DIVERSE AND INCLUSIVE TALENT FOR THE ADVERTISING, MEDIA AND MARKETING INDUSTRIES. AMERICAN ADVERTISING FOUNDATION STRIVES TO DEVELOP WHOLLY INCLUSIVE COMMUNITIES THAT CHAMPION AND CELEBRATE A CULTURE OF PERSONAL & PROFESSIONAL DEVELOPMENT, PREPARES THE NEXT GENERATION OF LEADERS, AND EQUIPS PARTICIPANTS TO GROW AND THRIVE IN THE DYNAMIC AND COMPETITIVE ADVERTISING, MEDIA AND MARKETING MARKETPLACE. OUR INVESTMENTS IN PEOPLE AND PROGRAMS AND PLATFORMS THAT SUPPORT AND DRIVE THIS MISSION ARE INTENDED TO ENSURE THAT THE NEXT GENERATION OF LEADERS FOR THESE HIGHLY COMPETITIVE INDUSTRIES IS BETTER EQUIPPED TO MAKE A MEANINGFUL DIFFERENCE IN OUR WORLD.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $243,110
Program Service Revenue $0
Investment Income $0
Other Revenue $0
TOTAL REVENUE $243,110

Expense Breakdown

Grants Paid $0
Salaries & Benefits $5,946
Fundraising Expenses $0
Other Expenses $174,567
TOTAL EXPENSES $180,513

Year-over-Year Comparison

2024 2023 Change
Revenue $243,110 $1,033,263 -0.8%
Expenses $180,513 $972,016 -0.8%
Net Income $62,597 $61,247 +0.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
6
Independent Members
5
Employees
N/A
Volunteers
5

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$591,544
Total Directors
6
$591,544
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ROGER STEPHEN PACHECO PRESIDENT/CEO 1.00
Officer Director
$0 $591,544 $591,544
CARLA MICHELOTTI TREASURER 0.10
Officer Director
$0 $0 $0
RENETTA MCCANN SECRETARY 0.10
Officer Director
$0 $0 $0
SCOTT HAMULA DIRECTOR 0.10
Director
$0 $0 $0
JENNY BUSCHHORN DIRECTOR 0.10
Director
$0 $0 $0
ANN IVERSON DIRECTOR 0.10
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $243,110 $180,513 $172,082 $62,597
2024 $1,033,263 $972,016 $283,320 $61,247
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