DOOR COUNTY VISITOR BUREAU INC

EIN: 390247160

STURGEON BAY, WI

Total Revenue
$8,607,584
Total Expenses
$8,807,837
Total Assets
$9,544,008
Net Assets
$6,657,302
🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Sign In — Free (10 views/day)

Financial Trends

Organization Details

Formation Year
1952
Legal Domicile
WI
Principal Officer
JON JAROSH
Phone
9207434456
Tax Period
2025-01-01 to 2025-12-31

DOOR COUNTY VISITOR BUREAU INC, founded in 1952, is a community nonprofit that reported $8.6M in total revenue in fiscal year 2025.

Mission

MARKETING OF DOOR COUNTY

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Sign In — Free (10 views/day)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $11,000
Program Service Revenue $8,334,847
Investment Income $173,152
Other Revenue $88,585
TOTAL REVENUE $8,607,584

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,358,512
Fundraising Expenses $0
Other Expenses $7,449,325
TOTAL EXPENSES $8,807,837

Year-over-Year Comparison

2025 2024 Change
Revenue $8,607,584 $8,427,085 +0.0%
Expenses $8,807,837 $7,359,979 +0.2%
Net Income $-200,253 $1,067,106 -1.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Sign In

Governance

Voting Members
20
Independent Members
20
Employees
16
Volunteers
36

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$240,847
Total Directors
20
$0
Key Employees
0
$0
Highest Compensated
2
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
TIM GUCKENBERG PAST CHAIRMAN 1.00
Officer Director
$0 $0 $0
ANDY BOETTCHER MEMBER AT LARGE 1.00
Director
$0 $0 $0
FRED ANDERSON EX OFFICIO DCTZC 1.00
Director
$0 $0 $0
JEFF LUTSEY CHAIRMAN 1.00
Officer Director
$0 $0 $0
KEN PABICH COUNTY ADMINISTRATOR 1.00
Director
$0 $0 $0
BRIT UNKEFER MEMBER AT LARGE 1.00
Director
$0 $0 $0
CAROL ASH MEMBER AT LARGE 1.00
Director
$0 $0 $0
BJORN JOHNSON MEMBER AT LARGE 1.00
Director
$0 $0 $0
BRYAN NELSON TREASURER 1.00
Officer Director
$0 $0 $0
MICHELLE LAWRIE MEMBER AT LARGE 1.00
Director
$0 $0 $0
KEVIN OSGOOD MEMBER AT LARGE 1.00
Director
$0 $0 $0
REAGAN SMOKER VICE CHAIRMAN 1.00
Officer Director
$0 $0 $0
DIANE TAILLON MEMBER AT LARGE 1.00
Director
$0 $0 $0
HOLLY FELDMAN MEMBER AT LARGE 1.00
Director
$0 $0 $0
KRISTI RICE MEMBER AT LARGE 1.00
Director
$0 $0 $0
CHRIS SCHMELTZ MEMBER AT LARGE 1.00
Director
$0 $0 $0
TONI SORENSON EXECUTIVE COMMITTEE 1.00
Director
$0 $0 $0
CHRISTIANA TRAPANI MEMBER AT LARGE 1.00
Director
$0 $0 $0
TONYA FELHOFER MEMBER AT LARGE 1.00
Director
$0 $0 $0
SARAH GIBSON MEMBER AT LARGE 1.00
Director
$0 $0 $0
JULIE GILBERT CEO/PRESIDENT 40.00
Officer
$207,312 $33,535 $240,847
JON JAROSH CHIEF COMMUNICATIONS OFFIC 40.00
Highest
$114,664 $31,754 $146,418
YVONNE TORRES ADMINISTRATION 40.00
Highest
$122,265 $24,100 $146,365
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $8,607,584 $8,807,837 $9,544,008 $-200,253
2024 $8,427,085 $7,359,979 $8,430,974 $1,067,106
2023 $9,223,605 $8,272,930 $7,381,216 $950,675
2022 $7,114,372 $6,489,576 $6,454,406 $624,796
2021 $5,589,683 $4,249,519 $5,249,260 $1,340,164
2020 $4,472,230 $3,576,369 $3,793,174 $895,861
2019 $4,300,056 $4,266,388 $3,122,088 $33,668
2018 $4,125,736 $4,140,974 $2,953,074 $-15,238
Explore More Nonprofits
Top 100 Nonprofits in Wisconsin Largest U.S. Nonprofits Best Rated Nonprofits Most Efficient Nonprofits

Compare DOOR COUNTY VISITOR BUREAU INC with other nonprofits in Wisconsin and across the country.