DOOR COUNTY VISITOR BUREAU INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1952

Legal Domicile

Principal Officer

JON JAROSH

Phone

9207434456

Tax Period

2025-01-01 to 2025-12-31

DOOR COUNTY VISITOR BUREAU INC, founded in 1952, is a community nonprofit that reported $8.6M in total revenue in fiscal year 2025.

Mission

TO INSPIRE TRAVEL THAT DRIVES COMMUNITY ENHANCEMENT. THROUGH INNOVATION AND PARTNERSHIPS, WE SHARE STORIES OF DOOR COUNTY'S PEOPLE AND PLACES, DELIVER WORLD-CLASS EXPERIENCES, STRENGTHEN THE INDUSTRY, WORK TO ENSURE ALL TRAVELERS FEEL WELCOME, AND PRESERVE DOOR COUNTY'S WAY OF LIFE AND NATURAL RESOURCE.

Program Service Accomplishments

Program 1

DURING 2025, THERE WERE APPROXIMATELY 624,924 ROOM NIGHTS BOOKED. DDC PROVIDES STRATEGIC RESOURCES AND VALUABLE EXPOSURE TO LOCAL BUSINESSES THAT WANT TO TARGET VISITORS AND THEIR DOLLARS. DDC...

DURING 2025, THERE WERE APPROXIMATELY 624,924 ROOM NIGHTS BOOKED. DDC PROVIDES STRATEGIC RESOURCES AND VALUABLE EXPOSURE TO LOCAL BUSINESSES THAT WANT TO TARGET VISITORS AND THEIR DOLLARS. DDC PROVIDES 700+ INDUSTRY PARTNERS WITH A WIDE VARIETY OF SERVICES AND TOOLS DESIGNATED TO MAXIMIZE EXPOSURE TO A VERY LUCRATIVE LEISURE TRAVEL MARKET.

Program 2

THE COMMUNITY INVESTMENT FUND (CIF) WAS ESTABLISHED TO SUPPORT INITIATIVES THAT ENHANCE TOURISM INFRASTRUCTURE, CULTURAL PRESERVATION AND ECONOMIC OPPORTUNITIES FOR OUR MUNICIPALITIES AND NON-PROFIT ORGANIZATIONS. BY ALLOCATING FUNDS TO PROJECTS THAT ALIGN WITH DOOR COUNTY'S UNIQUE CULTURE AND HERITAGE, THE CIF AIMS TO CREATE A WIN-WIN SCENARIO WHERE TOURISM GROWTH NOT ONLY BENEFITS VISITORS BUT ALSO ENRICHES THE LIVES OF LOCAL RESIDENTS". THROUGH CAREFUL PLANNING, TRANSPARENCY AND STAKEHOLDER ENGAGEMENT THESE GRANTS PLAY A PIVOTAL ROLE IN TRANSFORMING DOOR COUNTY INTO A VIBRANT, INCLUSIVE, AND ECONOMICALLY RESILIENT DESTINATION THAT CAN THRIVE IN AN INCREASINGLY COMPETITIVE TOURISM INDUSTRY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $11,000

Program Service Revenue $8,334,847

Investment Income $173,152

Other Revenue $88,585

TOTAL REVENUE $8,607,584

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,358,512

Fundraising Expenses $0

Other Expenses $7,449,325

TOTAL EXPENSES $8,807,837

Year-over-Year Comparison

	2025	2024	Change
Revenue	$8,607,584	$8,427,085	+0.0%
Expenses	$8,807,837	$7,359,979	+0.2%
Net Income	$-200,253	$1,067,106	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$240,847

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TIM GUCKENBERG	PAST CHAIRMAN	1.00	Officer Director	$0	$0	$0
ANDY BOETTCHER	MEMBER AT LARGE	1.00	Director	$0	$0	$0
FRED ANDERSON	EX OFFICIO DCTZC	1.00	Director	$0	$0	$0
JEFF LUTSEY	CHAIRMAN	1.00	Officer Director	$0	$0	$0
KEN PABICH	COUNTY ADMINISTRATOR	1.00	Director	$0	$0	$0
BRIT UNKEFER	MEMBER AT LARGE	1.00	Director	$0	$0	$0
CAROL ASH	MEMBER AT LARGE	1.00	Director	$0	$0	$0
BJORN JOHNSON	MEMBER AT LARGE	1.00	Director	$0	$0	$0
BRYAN NELSON	TREASURER	1.00	Officer Director	$0	$0	$0
MICHELLE LAWRIE	MEMBER AT LARGE	1.00	Director	$0	$0	$0
KEVIN OSGOOD	MEMBER AT LARGE	1.00	Director	$0	$0	$0
REAGAN SMOKER	VICE CHAIRMAN	1.00	Officer Director	$0	$0	$0
DIANE TAILLON	MEMBER AT LARGE	1.00	Director	$0	$0	$0
HOLLY FELDMAN	MEMBER AT LARGE	1.00	Director	$0	$0	$0
KRISTI RICE	MEMBER AT LARGE	1.00	Director	$0	$0	$0
CHRIS SCHMELTZ	MEMBER AT LARGE	1.00	Director	$0	$0	$0
TONI SORENSON	EXECUTIVE COMMITTEE	1.00	Director	$0	$0	$0
CHRISTIANA TRAPANI	MEMBER AT LARGE	1.00	Director	$0	$0	$0
TONYA FELHOFER	MEMBER AT LARGE	1.00	Director	$0	$0	$0
SARAH GIBSON	MEMBER AT LARGE	1.00	Director	$0	$0	$0
JULIE GILBERT	CEO/PRESIDENT	40.00	Officer	$207,312	$33,535	$240,847
JON JAROSH	CHIEF COMMUNICATIONS OFFIC	40.00	Highest	$114,664	$31,754	$146,418
YVONNE TORRES	ADMINISTRATION	40.00	Highest	$122,265	$24,100	$146,365

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$8,607,584	$8,807,837	$9,544,008	$-200,253
2024	$8,427,085	$7,359,979	$8,430,974	$1,067,106
2023	$9,223,605	$8,272,930	$7,381,216	$950,675
2022	$7,114,372	$6,489,576	$6,454,406	$624,796
2021	$5,589,683	$4,249,519	$5,249,260	$1,340,164
2020	$4,472,230	$3,576,369	$3,793,174	$895,861
2019	$4,300,056	$4,266,388	$3,122,088	$33,668
2018	$4,125,736	$4,140,974	$2,953,074	$-15,238