WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC

EIN: 390711650

MADISON, WI

Total Revenue
$3,362,304
Total Expenses
$2,229,892
Total Assets
$19,745,134
Net Assets
$17,670,579
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1935
Legal Domicile
WI
Principal Officer
WILLIAM SEPIC
Phone
6082515577
Tax Period
2025-01-01 to 2025-12-31

WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC, founded in 1935, is a community nonprofit that reported $3.4M in total revenue in fiscal year 2025. The organization ran a surplus of $1.1M, a strong 34% operating margin.

Mission

THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, AN ORGANIZATION OF LICENSED DEALERS OF NEW AND USED MOTOR VEHICLES, IS DEDICATED TO ADVANCING THE COMMON GOOD OF ITS MEMBERS, CONSUMERS AND THEIR COMMUNITIES BY PROMOTING PROFESSIONALISM AND PROSPERITY THROUGH EDUCATION, ADVOCACY, INFORMATION AND SERVICE.

Program Service Accomplishments

Program 1

THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, INC. (ASSOCIATION) IS A STATEWIDE TRADE ORGANIZATION REPRESENTING WISCONSIN'S FRANCHISED AND INDEPENDENT CAR AND TRUCK DEALERS. BY UNITING...

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THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, INC. (ASSOCIATION) IS A STATEWIDE TRADE ORGANIZATION REPRESENTING WISCONSIN'S FRANCHISED AND INDEPENDENT CAR AND TRUCK DEALERS. BY UNITING THROUGH MEMBERSHIP, DEALERS AMPLIFY THEIR COLLECTIVE VOICE TO ACCOMPLISH GOALS THAT WOULD BE DIFFICULT OR COSTLY TO ACHIEVE INDIVIDUALLY.THE ASSOCIATION PROVIDES A WIDE RANGE OF MEMBER SERVICES, INCLUDING GOVERNMENT AND PUBLIC RELATIONS SUPPORT, INDUSTRY RESEARCH AND ANALYSIS, INDUSTRY EDUCATION AND TRAINING, REGULATORY, LEGAL, TAX AND ACCOUNTING RESOURCES.THE ASSOCIATION PROVIDES MANAGEMENT SERVICES TO ITS AFFILIATED ORGANIZATIONS WATDA SERVICES, INC. AND THE FOUNDATION OF THE WISCONSIN AUTOMOBILE & TRUCK DEALERS ASSOCIATION, INC. AND SHARES EMPLOYEES, FACILITIES, AND OTHER OPERATING EXPENSES WITH THEM.TOGETHER, THESE AFFILIATED ORGANIZATIONS PROVIDE AUTOMOTIVE AND TRUCK FORMS, SUPPLIES, AND PROMOTIONAL PRODUCTS; OFFER DEALER BONDS, ENDORSED PRODUCTS, AND RELATED SERVICES; AND AWARD SCHOLARSHIPS TO STUDENTS PURSUING TECHNICAL CAREERS IN THE RETAIL AUTOMOBILE AND TRUCK INDUSTRY, AND DELIVER EDUCATION, TRAINING AND INDUSTRY EVENTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $37,340
Program Service Revenue $940,144
Investment Income $620,562
Other Revenue $1,764,258
TOTAL REVENUE $3,362,304

Expense Breakdown

Grants Paid $100,000
Salaries & Benefits $1,045,105
Fundraising Expenses $0
Other Expenses $1,084,787
TOTAL EXPENSES $2,229,892

Year-over-Year Comparison

2025 2024 Change
Revenue $3,362,304 $3,360,101 +0.0%
Expenses $2,229,892 $1,889,765 +0.2%
Net Income $1,132,412 $1,470,336 -0.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
21
Independent Members
21
Employees
15
Volunteers
21

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$616,255
Total Directors
21
$0
Key Employees
0
$0
Highest Compensated
4
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
FRANK HALLADA CHAIR 1.00
Officer Director
$0 $0 $0
CHAD KOEHNE CHAIR-ELECT 1.00
Officer Director
$0 $0 $0
GREGG KUNES SECRETARY/TREASURER 1.00
Officer Director
$0 $0 $0
JOHN KLEIN IMMEDIATE PAST CHAIR 1.00
Director
$0 $0 $0
SEAN BAXTER DIRECTOR 1.00
Director
$0 $0 $0
JOSHUA JOHNSON DIRECTOR 1.00
Director
$0 $0 $0
MARK ADAMS DIRECTOR 1.00
Director
$0 $0 $0
ANDREW DAHL DIRECTOR 1.00
Director
$0 $0 $0
ERIC EWALD DIRECTOR 1.00
Director
$0 $0 $0
NOLAN CAMPBELL DIRECTOR 1.00
Director
$0 $0 $0
MIKE BERG DIRECTOR 1.00
Director
$0 $0 $0
DAVID KRIETE DIRECTOR 1.00
Director
$0 $0 $0
DAVID CUENE DIRECTOR 1.00
Director
$0 $0 $0
DAN MATTOON DIRECTOR 1.00
Director
$0 $0 $0
CHRIS KARI DIRECTOR 1.00
Director
$0 $0 $0
LAWRENCE MEADE DIRECTOR 1.00
Director
$0 $0 $0
TOM ZIMBRICK DIRECTOR 1.00
Director
$0 $0 $0
JIM GRIFFIN DIRECTOR 1.00
Director
$0 $0 $0
JERRY BRICKNER III DIRECTOR 1.00
Director
$0 $0 $0
GRANT SOMMER DIRECTOR 1.00
Director
$0 $0 $0
RON SYMDON DIRECTOR 1.00
Director
$0 $0 $0
WILLIAM SEPIC PRESIDENT 40.00
Officer
$335,824 $88,578 $424,402
MATTHEW LAVOLD VICE PRESIDENT - CONTROLLE 40.00
Officer
$175,607 $16,246 $191,853
CHRISTOPHER SNYDER EXECUTIVE VP & GENERAL COU 40.00
Highest
$220,234 $31,740 $251,974
JOHN STRANGE ACCOUNT MANAGER 40.00
Highest
$116,267 $11,526 $127,793
BRENT KINDRED VICE PRESIDENT WATDA FOUND 0.00
Highest
$133,555 $25,408 $158,963
SUE GOODSPEED MILLER VICE PRESIDENT MEMBER SERVICES 40.00
Highest
$104,583 $41,250 $145,833
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $3,362,304 $2,229,892 $19,745,134 $1,132,412
2024 $3,360,101 $1,889,765 $17,284,591 $1,470,336
2023 $2,657,275 $1,723,095 $15,020,955 $934,180
2022 $2,165,542 $1,621,958 $13,152,458 $543,584
2021 $2,487,688 $1,590,350 $12,063,638 $897,338
2020 $1,821,579 $1,291,521 $10,581,075 $530,058
2019 $2,088,281 $1,353,845 $9,071,615 $734,436
2018 $1,857,208 $1,336,420 $7,554,883 $520,788
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