WISCONSIN DELLS VISITOR & CONVENTION BUREAU INC

EIN: 390712705

LAKE DELTON, WI

Total Revenue
$19,090,494
Total Expenses
$13,000,181
Total Assets
$40,519,655
Net Assets
$39,036,713
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1949
Legal Domicile
WI
Principal Officer
JOHN CHASTAN
Phone
6082548088
Tax Period
2024-01-01 to 2024-12-31

WISCONSIN DELLS VISITOR & CONVENTION BUREAU INC, founded in 1949, is a mid-sized nonprofit that reported $19.1M in total revenue in fiscal year 2024. The organization ran a surplus of $6.1M, a strong 32% operating margin.

Mission

THE WISCONSIN DELLS VISITOR AND CONVENTION BUREAU (WDVCB) IS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR THE WISCONSIN DELLS AREA, WHOSE MISSION IS TO GROW THE ECONOMIC IMPACT OF TOURISM BY INSPIRING AND ENCOURAGING TRAVEL TO THE COMMUNITY THROUGH INNOVATIVE MARKETING & ECONOMIC DEVELOPMENT STRATEGIES, BENEFITING OUR VISITORS, COMMUNITY, AND BUSINESS PARTNERS.

Program Service Accomplishments

Program 1

MARKETING PROMOTES THE WISCONSIN DELLS AREA AS A TRAVEL DESTINATION TO VISITORS. TYPICALLY MORE THAN 5 MILLION VISITORS ENJOY THE WISCONSIN DELLS AREA ANNUALLY, WHICH RESULTS IN AN ESTIMATED ECONOMIC...

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MARKETING PROMOTES THE WISCONSIN DELLS AREA AS A TRAVEL DESTINATION TO VISITORS. TYPICALLY MORE THAN 5 MILLION VISITORS ENJOY THE WISCONSIN DELLS AREA ANNUALLY, WHICH RESULTS IN AN ESTIMATED ECONOMIC IMPACT OF $2.046 BILLION FOR 2024 IN TOURIST-RELATED EXPENDITURES.

Program 2

MEETING/CONVENTION, GROUP AND SPORTS SALES RAISE THE QUALITY AND VOLUME OF MEETING/CONVENTION, GROUP AND SPORTS BUSINESS WHICH IN TURN BENEFITS THE AREA MEETING AND SPORTS FACILITIES. IT IS ESTIMATED...

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MEETING/CONVENTION, GROUP AND SPORTS SALES RAISE THE QUALITY AND VOLUME OF MEETING/CONVENTION, GROUP AND SPORTS BUSINESS WHICH IN TURN BENEFITS THE AREA MEETING AND SPORTS FACILITIES. IT IS ESTIMATED THAT MEETING/CONVENTION BUSINESS ACCOUNTS FOR APPROXIMATELY 25% IN A TYPICAL YEAR OF THE VISITOR EXPENDITURES REPORTED IN PROGRAM SERVICE ACTIVITY #1, NOTED ABOVE.

Program 3

VISITOR AND CONVENTION SERVICES ASSIST MEETING PLANNERS WITH INFORMATION AND SUPPORT MATERIALS TO HELP IN CONVENTION AND VISITOR PLANNING EFFORTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $16,202,239
Program Service Revenue $1,220,089
Investment Income $1,505,413
Other Revenue $162,753
TOTAL REVENUE $19,090,494

Expense Breakdown

Grants Paid $157,566
Salaries & Benefits $2,129,751
Fundraising Expenses $0
Other Expenses $10,712,864
TOTAL EXPENSES $13,000,181

Year-over-Year Comparison

2024 2023 Change
Revenue $19,090,494 $18,501,261 +0.0%
Expenses $13,000,181 $21,172,152 -0.4%
Net Income $6,090,313 $-2,670,891 -3.3%
Key Indicators
✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Governance

Voting Members
11
Independent Members
10
Employees
32
Volunteers
N/A

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
⚠ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$290,877
Total Directors
12
$290,877
Key Employees
0
$0
Highest Compensated
4
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
DIEHL JILL PRESIDENT/CEO 39.00
Officer Director
$277,194 $13,683 $290,877
GAVINSKI DAN SECRETARY/TREASURER 1.50
Officer Director
$0 $0 $0
CHASTAN JOHN BOARD CHAIR 2.00
Officer Director
$0 $0 $0
AJVAZI MERIJE VICE CHAIR 0.50
Officer Director
$0 $0 $0
DIEHL TOM DIRECTOR 0.50
Director
$0 $0 $0
ECK JOE DIRECTOR 0.50
Director
$0 $0 $0
HOLZEM BRIAN DIRECTOR 0.50
Director
$0 $0 $0
KAMINSKI-SIGMUND KRISSY DIRECTOR 0.50
Director
$0 $0 $0
LASKARIS NICK DIRECTOR 0.50
Director
$0 $0 $0
RICKS KEVIN DIRECTOR 0.50
Director
$0 $0 $0
TOLLAKSEN STACIE DIRECTOR 0.50
Director
$0 $0 $0
WOLFRAM TORY DIRECTOR 0.50
Director
$0 $0 $0
KOCOVSKY NICHOLE COO/CFO 40.00
Highest
$194,960 $24,462 $219,422
GALITZ VICKY VP OF PARTNERSHIP & VISITOR SERVICES 40.00
Highest
$108,991 $16,469 $125,460
GAFFRON TRISHA VP OF ADMINISTRATION 40.00
Highest
$119,957 $13,986 $133,943
TURNER BURNIE DIRECTOR OF IT & OPERATIONS 40.00
Highest
$100,564 $23,879 $124,443
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $19,090,494 $13,000,181 $40,519,655 $6,090,313
2023 $18,501,261 $21,172,152 $33,421,961 $-2,670,891
2022 $20,984,401 $11,350,302 $36,315,600 $9,634,099
2021 $17,110,395 $10,793,606 $26,952,168 $6,316,789
2020 $10,075,026 $8,811,802 $20,793,574 $1,263,224
2019 $13,842,934 $13,004,219 $20,299,531 $838,715
2018 $14,670,902 $12,615,672 $20,097,104 $2,055,230
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