THE PROGRESSIVE INC

EIN: 390773233 501(c)(3)

MADISON, WI

Total Revenue
$1,165,259
Total Expenses
$1,090,242
Total Assets
$743,165
Net Assets
$474,799
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1909
Legal Domicile
WI
Principal Officer
NORMAN STOCKWELL
Phone
6082574626
Tax Period
2023-01-01 to 2023-12-31

THE PROGRESSIVE INC, founded in 1909, is a community nonprofit that reported $1.2M in total revenue in fiscal year 2023. Revenue decreased 9% compared to the prior year. Expenses of $1.1M left a modest 6% surplus.

Mission

PUBLISH THE PROGRESSIVE MAGAZINE, DISTRIBUTE EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,061,230
Program Service Revenue $80,186
Investment Income $1,445
Other Revenue $22,398
TOTAL REVENUE $1,165,259

Expense Breakdown

Grants Paid $0
Salaries & Benefits $370,369
Fundraising Expenses $182,044
Program Expenses $698,856
Other Expenses $705,151
TOTAL EXPENSES $1,090,242

Year-over-Year Comparison

2023 2022 Change
Revenue $1,165,259 $1,280,469 -0.1%
Expenses $1,090,242 $1,028,594 +0.1%
Net Income $75,017 $251,875 -0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
8
Independent Members
6
Employees
7
Volunteers
7

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$84,507
Total Directors
8
$158,712
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JAMES FRIEDMAN PRESIDENT 5.00
Officer Director
$0 $0 $0
WILLIAM WHITE VICE PRESIDENT 5.00
Officer Director
$0 $0 $0
NORMAN STOCKWELL PUBLISHER/SECRETARY 40.00
Officer Director
$74,217 $10,290 $84,507
DANIEL LIBBY STAFF REPRESENTATIVE 40.00
Director
$66,373 $7,832 $74,205
MICHAEL APPLE AT-LARGE MEMBER 5.00
Director
$0 $0 $0
ED ANGELINA AT-LARGE MEMBER 5.00
Director
$0 $0 $0
MIMI GOLDBERG AT-LARGE MEMBER 5.00
Director
$0 $0 $0
SUE COLLINS AT-LARGE MEMBER 5.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $1,165,259 $1,090,242 $743,165 $75,017
2022 $1,280,469 $1,028,594 $624,202 $251,875
2021 $1,449,117 $923,630 $339,899 $525,487
2020 $939,233 $918,538 $43,151 $20,695
2019 $1,130,532 $992,453 $59,959 $138,079
2018 $974,607 $1,086,817 $33,555 $-112,210
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