MUSEUM OF WISCONSIN ART INC

EIN: 391017647 501(c)(3) Arts, Culture & Humanities

WEST BEND, WI

Total Revenue
$2,617,797
Total Expenses
$2,912,701
Total Assets
$8,731,943
Net Assets
$8,466,203
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1964
Legal Domicile
WI
Principal Officer
LAURIE WINTERS
Phone
2623349638
Tax Period
2024-01-01 to 2024-12-31

MUSEUM OF WISCONSIN ART INC, founded in 1964, is a community nonprofit in the Arts, Culture & Humanities sector that reported $2.6M in total revenue in fiscal year 2024. Revenue surged 49% from the prior year, signaling strong growth momentum. Expenses of $2.9M exceeded revenue, resulting in a 11% operating deficit.

Mission

THE MUSEUM OF WISCONSIN ART CELEBRATES THE VALUE, DIVERSITY, AND UNIQUENESS OF THE VISUAL ARTS AND ARTISTS OF WISCONSIN. THIS IS ACHIEVED BY COLLECTING, CONSERVING, DOCUMENTING, EXHIBITING, AND PROMOTING AESTHETIC UNDERSTANDING OF THE VISUAL ARTS OF WISCONSIN.

Program Service Accomplishments

Program 1
Expenses: $1,851,137 Revenue: $47,750

THE MUSEUM'S PERMANENT COLLECTION REPRESENTS MORE THAN THREE HUNDRED ARTISTS, SPANS TWO HUNDRED YEARS OF HISTORY, AND INCLUDES OVER FIVE THOUSAND WORKS OF ART IN EVERY IMAGINABLE MEDIUM. INFORMED BY...

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THE MUSEUM'S PERMANENT COLLECTION REPRESENTS MORE THAN THREE HUNDRED ARTISTS, SPANS TWO HUNDRED YEARS OF HISTORY, AND INCLUDES OVER FIVE THOUSAND WORKS OF ART IN EVERY IMAGINABLE MEDIUM. INFORMED BY THE REGION'S CULTURAL HERITAGE AND DIVERSE POPULATION, MOWA IS A VIBRANT HUB FOR CONTEMPORARY ARTISTS, SOCIALLY RELEVANT EXHIBITIONS, AND PIONEERING MEMBER INITIATIVES. THE MUSEUM'S PRIMARY VENUE RESTS ALONG THE MILWAUKEE RIVER IN DOWNTOWN WEST BEND, WISCONSIN. MOWA'S MAIN CAMPUS HAS BEEN DRAWING VISITORS AND TOURISTS FROM THE FAR CORNERS OF THE STATE AND BEYOND. THE MUSEUM'S SATELLITE MOWA | DTN IS IN SAINT KATE THE ARTS HOTEL IN DOWNTOWN MILWAUKEE'S CULTURAL DISTRICT. IN ADDITION TO ITS PRIMARY VENUES, MOWA PARTNERS WITH COMMUNITY ORGANIZATIONS TO MAKE ITS PROGRAMS AND COLLECTIONS ACCESSIBLE AND FREE OF CHARGE IN NEIGHBORHOODS THROUGHOUT THE STATE.

Program 2
Expenses: $365,754 Revenue: $41,091

EVERYONE IS A MEMBER AT MOWA. THE MUSEUM'S SIMPLE AND AFFORDABLE MODEL REPLACES SINGLE-DAY ADMISSION WITH MEMBERSHIP THAT OFFERS FREE UNLIMITED ACCESS FOR AN ENTIRE YEAR FOR EVERYONE. VISITORS COME...

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EVERYONE IS A MEMBER AT MOWA. THE MUSEUM'S SIMPLE AND AFFORDABLE MODEL REPLACES SINGLE-DAY ADMISSION WITH MEMBERSHIP THAT OFFERS FREE UNLIMITED ACCESS FOR AN ENTIRE YEAR FOR EVERYONE. VISITORS COME ONCE, THEN COME BACK AGAIN AND AGAIN TO SEE NEW EXHIBITIONS, ENJOY LECTURES, AND DIVE INTO EDUCATIONAL OPPORTUNITIES FOR THE WHOLE FAMILY. A SUITE OF VIRTUAL PROGRAMS INCLUDING TALKS, K-12 EDUCATIONAL ACTIVITIES, AND ARTIST INTERVIEWS CREATE ACCESS AND FURTHER EXTEND MOWA'S REACH.

Program 3
Expenses: $204,048 Revenue: $17,508

MOWA IS AN INNOVATIVE FORUM FOR THOUGHTFUL EXHIBITIONS, LECTURES BY ARTISTS AND INDUSTRY EXPERTS, AND EDUCATIONAL CLASSES AND ACTIVITIES FOR ALL AGES. WE BELIEVE THAT WHERE WE LIVE IS IMPORTANT AND...

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MOWA IS AN INNOVATIVE FORUM FOR THOUGHTFUL EXHIBITIONS, LECTURES BY ARTISTS AND INDUSTRY EXPERTS, AND EDUCATIONAL CLASSES AND ACTIVITIES FOR ALL AGES. WE BELIEVE THAT WHERE WE LIVE IS IMPORTANT AND WE ARE PASSIONATE ABOUT WISCONSIN. EVERYTHING WE EXHIBIT AND TALK ABOUT HAS BEEN MADE BY AN ARTIST WITH DEEP CONNECTIONS TO THE STATE.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,628,762
Program Service Revenue $65,258
Investment Income $41,312
Other Revenue $-117,535
TOTAL REVENUE $2,617,797

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,484,574
Fundraising Expenses $229,297
Program Expenses $2,420,939
Other Expenses $1,428,127
TOTAL EXPENSES $2,912,701

Year-over-Year Comparison

2024 2023 Change
Revenue $2,617,797 $1,756,818 +0.5%
Expenses $2,912,701 $2,621,990 +0.1%
Net Income $-294,904 $-865,172 -0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
21
Independent Members
21
Employees
37
Volunteers
80

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$164,855
Total Directors
21
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CLAIRE ROLFS PRESIDENT 2.00
Officer Director
$0 $0 $0
DALE KENT VICE PRESIDENT 2.00
Officer Director
$0 $0 $0
THADD LLAURADO SECRETARY 2.00
Officer Director
$0 $0 $0
FREDERICK C SCHWERTFEGER TREASURER 2.00
Officer Director
$0 $0 $0
LORI BECHTHOLD DIRECTOR 1.00
Director
$0 $0 $0
WENDY BURKE DIRECTOR 1.00
Director
$0 $0 $0
LEA CULVER DIRECTOR 1.00
Director
$0 $0 $0
CHRISTIE DIONISOPOULOS DIRECTOR 1.00
Director
$0 $0 $0
HEATHER DUNN DIRECTOR 1.00
Director
$0 $0 $0
PRUDENCE PICK HWAY DIRECTOR 1.00
Director
$0 $0 $0
BRIAN LEADLEY DIRECTOR 1.00
Director
$0 $0 $0
MARGARET LIDSTONE DIRECTOR 1.00
Director
$0 $0 $0
LINDA MARCUS DIRECTOR 1.00
Director
$0 $0 $0
JUDY MOON DIRECTOR 1.00
Director
$0 $0 $0
BOB RAMSTHAL DIRECTOR 1.00
Director
$0 $0 $0
RAFAEL FRANCISCO SALAS DIRECTOR 1.00
Director
$0 $0 $0
MICHAEL SCHILLING DIRECTOR 1.00
Director
$0 $0 $0
ANDREA SCHLOEMER DIRECTOR 1.00
Director
$0 $0 $0
ANDREA SELLINGER DIRECTOR 1.00
Director
$0 $0 $0
FRED STONEHOUSE DIRECTOR 1.00
Director
$0 $0 $0
TOM JONES DIRECTOR 1.00
Director
$0 $0 $0
LAURIE WINTERS EXECUTIVE DIRECTOR 40.00
Officer
$163,476 $1,379 $164,855
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $2,617,797 $2,912,701 $8,731,943 $-294,904
2023 $1,756,818 $2,621,990 $8,878,030 $-865,172
2022 $1,872,088 $2,702,462 $9,591,375 $-830,374
2021 $3,038,325 $2,629,596 $10,712,368 $408,729
2020 $1,991,389 $2,322,496 $10,583,829 $-331,107
2019 $1,970,953 $2,438,425 $10,835,842 $-467,472
2018 $2,667,786 $2,013,008 $11,326,792 $654,778
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