PREMIER FINANCIAL CREDIT UNION

EIN: 391020437

NEW HOLSTEIN, WI

Total Revenue
$7,193,606
Total Expenses
$5,394,587
Total Assets
$128,422,569
Net Assets
$16,728,863
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1962
Legal Domicile
WI
Principal Officer
BRAD GRANT
Phone
9208984232
Tax Period
2025-01-01 to 2025-12-31

PREMIER FINANCIAL CREDIT UNION, founded in 1962, is a community nonprofit that reported $7.2M in total revenue in fiscal year 2025. The organization ran a surplus of $1.8M, a strong 25% operating margin.

Mission

TO PROVIDE IN A SOUND AND BUSINESSLIKE MANNER, FOR OUR FIELD OF MEMBERSHIP, SIMPLE YET FLEXIBLE PROGRAMS TO HELP ACHIEVE A BETTER SOCIAL AND ECONOMIC LIFE FOR MEMBERS AND COMMUNITY, MAINTAINING THE CREDIT UNION'S FRIENDLY MEMBER OWNED PHILOSOPHY.

Program Service Accomplishments

Program 1

PROVIDED LOW-COSTS FINANCIAL SERVICES TO ITS MEMBERS. SERVED MEMBERS' INTEREST BY ACCEPTING DEPOSITS, GRANTING LOANS, AND INVESTING EXCESS FUNDS IN A PRUDENT MANNER.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $5,387,652
Investment Income $1,388,640
Other Revenue $417,314
TOTAL REVENUE $7,193,606

Expense Breakdown

Grants Paid $0
Salaries & Benefits $2,526,840
Fundraising Expenses $0
Other Expenses $2,539,495
TOTAL EXPENSES $5,394,587

Year-over-Year Comparison

2025 2024 Change
Revenue $7,193,606 $6,664,586 +0.1%
Expenses $5,394,587 $4,804,725 +0.1%
Net Income $1,799,019 $1,859,861 0.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
7
Independent Members
7
Employees
55
Volunteers
7

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
8
$608,316
Total Directors
7
$24,150
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
BRAD GRANT PRESIDENT/CEO 40.00
Officer
$183,550 $20,957 $204,507
DIANE RIEDER VICE PRESIDENT/CFO 40.00
Officer
$129,224 $26,665 $155,889
SARAH PERL SVP/COO 40.00
Officer
$101,326 $17,374 $118,700
SARA CARDINAL SVP/CLO 40.00
Officer
$112,189 $2,056 $114,245
THOMAS MUELLER CHAIRPERSON 1.00
Officer Director
$4,950 $0 $4,950
TRE WALDREN VICE-CHAIRPERSON 1.00
Officer Director
$3,775 $0 $3,775
SANDRA BURG SECRETARY 1.00
Officer Director
$3,525 $0 $3,525
AL SCHMITZ TREASURER 1.00
Officer Director
$2,725 $0 $2,725
SHANE PEIK DIRECTOR 1.00
Director
$4,050 $0 $4,050
CHERI REEDY DIRECTOR 1.00
Director
$2,575 $0 $2,575
JULIE SCHOENBORN DIRECTOR 1.00
Director
$2,550 $0 $2,550
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $7,193,606 $5,394,587 $128,422,569 $1,799,019
2024 $6,664,586 $4,804,725 $128,936,775 $1,859,861
2023 $5,957,275 $4,327,336 $129,579,825 $1,629,939
2022 $4,403,229 $3,543,470 $134,440,906 $859,759
2021 $3,738,968 $3,343,042 $130,988,713 $395,926
2020 $4,072,204 $3,738,304 $115,172,729 $333,900
2019 $4,237,222 $3,680,968 $98,484,476 $556,254
2018 $3,884,474 $3,459,386 $95,601,899 $425,088
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