GREATER GREEN BAY CONVENTION & VIS… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1969

Legal Domicile

Principal Officer

BRAD TOLL

Phone

9207701482

Tax Period

2025-01-01 to 2025-12-31

GREATER GREEN BAY CONVENTION & VISITORS BUREAU, founded in 1969, is a community nonprofit in the Community Improvement sector that reported $3.9M in total revenue in fiscal year 2025. Revenue surged 23% from the prior year, signaling strong growth momentum.

Mission

FOUNDED IN 1969, THE GREATER GREEN BAY CONVENTION AND VISITORS BUREAU IS THE REGIONAL DESTINATION MARKETING ORGANIZATION COMMITTED TO IMPROVING THE VISITORS EXPERIENCE AND INCREASING THE ECONOMIC IMPACT OF TOURISM TO ITS COMMUNITIES.

Program Service Accomplishments

Program 1

Expenses: $3,503,056 Revenue: $3,689,125

THE GREATER GREEN BAY CONVENTION AND VISITORS BUREAU IS THE REGIONAL DESTINATION MARKETING ORGANIZATION COMMITTED TO IMPROVING THE VISITORS EXPERIENCE AND INCREASING THE ECONOMIC IMPACT OF TOURISM TO ITS COMMUNITIES. NUMBER OF ROOM NIGHTS WERE 1,009,848 IN 2025 WHICH IS A 3.8% INCREASE OVER 2024.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $221,977

Program Service Revenue $3,687,873

Investment Income $20,364

Other Revenue $-12,498

TOTAL REVENUE $3,917,716

Expense Breakdown

Grants Paid $350,000

Salaries & Benefits $1,412,457

Fundraising Expenses $0

Program Expenses $3,503,056

Other Expenses $2,199,785

TOTAL EXPENSES $3,962,242

Year-over-Year Comparison

	2025	2024	Change
Revenue	$3,917,716	$3,175,523	+0.2%
Expenses	$3,962,242	$3,020,564	+0.3%
Net Income	$-44,526	$154,959	-1.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$297,637

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
STEVE NINHAM	SECRETARY	1.00	Officer Director	$0	$0	$0
GEOFF LACY	CHAIR	1.00	Officer Director	$0	$0	$0
SUSAN GAROT	IMMEDIATE PAST CHAIR	1.00	Officer Director	$0	$0	$0
DUSTIN DELSMAN	DIRECTOR	1.00	Director	$0	$0	$0
JASON HAGER	DIRECTOR	1.00	Director	$0	$0	$0
PAT OLEJNICZAK	DIRECTOR	1.00	Director	$0	$0	$0
MICHELLE TRESSLER	VICE CHAIR	1.00	Officer Director	$0	$0	$0
SUSAN FINCO	DIRECTOR	1.00	Director	$0	$0	$0
JOSH MOON	DIRECTOR	1.00	Director	$0	$0	$0
LU ELLEN OSKEY	DIRECTOR	1.00	Director	$0	$0	$0
ROSEMARY PALADINI THROUGH MAY 2025	DIRECTOR	1.00	Director	$0	$0	$0
MARTY PIETTE	DIRECTOR	1.00	Director	$0	$0	$0
AARON WOLF	DIRECTOR	1.00	Director	$0	$0	$0
COURTNEY HUOTARI	TREASURER	1.00	Officer Director	$0	$0	$0
BRADLEY KAUTENBURG	DIRECTOR	1.00	Director	$0	$0	$0
ERIC SAMPSON	DIRECTOR	1.00	Director	$0	$0	$0
JOSH SCHOGGINS	DIRECTOR	1.00	Director	$0	$0	$0
BRAD TOLL	PRESIDENT/CEO	40.00	Officer	$183,930	$7,697	$191,627
ASHLEY FRENCH	VP OF FINANCE	40.00	Officer	$102,623	$3,387	$106,010

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$3,917,716	$3,962,242	$5,419,531	$-44,526
2024	$3,175,523	$3,020,564	$5,446,560	$154,959
2023	$2,743,166	$2,713,638	$5,309,593	$29,528
2022	$3,630,680	$4,052,701	$1,963,060	$-422,021
2021	$2,577,649	$2,105,806	$2,226,001	$471,843
2020	$1,651,992	$1,628,654	$1,711,557	$23,338
2019	$2,499,834	$2,126,655	$1,662,634	$373,179
2018	$2,133,033	$2,237,101	$1,321,469	$-104,068

GREATER GREEN BAY CONVENTION & VISITORS BUREAU