GREATER GREEN BAY CONVENTION & VISITORS BUREAU (EIN 391125572) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1969

Legal Domicile

Principal Officer

BRAD TOLL

Phone

9207701482

Tax Period

2024-01-01 to 2024-12-31

GREATER GREEN BAY CONVENTION & VISITORS BUREAU, founded in 1969, is a community nonprofit in the Community Improvement sector that reported $3.2M in total revenue in fiscal year 2024. Revenue grew 16% year-over-year, indicating healthy expansion. Expenses of $3.0M left a modest 5% surplus.

Mission

MARKETING OF THE GREATER GREEN BAY AREA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $130,304

Program Service Revenue $3,034,286

Investment Income $23,099

Other Revenue $-12,166

TOTAL REVENUE $3,175,523

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,290,007

Fundraising Expenses $0

Other Expenses $1,730,557

TOTAL EXPENSES $3,020,564

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,175,523	$2,743,166	+0.2%
Expenses	$3,020,564	$2,713,638	+0.1%
Net Income	$154,959	$29,528	+4.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$176,947

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
STEVE NINHAM	SECRETARY	1.00	Officer Director	$0	$0	$0
PAT CAVANAUGH LEFT JULY 2024	DIRECTOR	1.00	Director	$0	$0	$0
GEOFF LACY	AT LARGE	1.00	Director	$0	$0	$0
SUSAN GAROT	CHAIR	1.00	Officer Director	$0	$0	$0
DUSTIN DELSMAN	DIRECTOR	1.00	Director	$0	$0	$0
JASON HAGER	DIRECTOR	1.00	Director	$0	$0	$0
PAT OLEJNICZAK	DIRECTOR	1.00	Director	$0	$0	$0
MICHELLE TRESSLER	VICE CHAIR	1.00	Officer Director	$0	$0	$0
SUSAN FINCO	DIRECTOR	1.00	Director	$0	$0	$0
JOSH MOON	DIRECTOR	1.00	Director	$0	$0	$0
LU ELLEN OSKEY	DIRECTOR	1.00	Director	$0	$0	$0
ROSEMARY PALADINI	DIRECTOR	1.00	Director	$0	$0	$0
MARTY PIETTE	DIRECTOR	1.00	Director	$0	$0	$0
AARON WOLF	DIRECTOR	1.00	Director	$0	$0	$0
COURTNEY HUOTARI	TREASURER	1.00	Officer Director	$0	$0	$0
JESSIE SHELBY LEFT OCT 2024	DIRECTOR	1.00	Director	$0	$0	$0
BRAD TOLL	PRESIDENT/CEO	40.00	Officer	$169,473	$7,474	$176,947

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$3,175,523	$3,020,564	$5,446,560	$154,959
2023	$2,743,166	$2,713,638	$5,309,593	$29,528
2022	$3,630,680	$4,052,701	$1,963,060	$-422,021
2021	$2,577,649	$2,105,806	$2,226,001	$471,843
2020	$1,651,992	$1,628,654	$1,711,557	$23,338
2019	$2,499,834	$2,126,655	$1,662,634	$373,179
2018	$2,133,033	$2,237,101	$1,321,469	$-104,068

GREATER GREEN BAY CONVENTION & VISITORS BUREAU