WISCONSIN ELECTRIC COOPERATIVE ASS… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1990

Legal Domicile

Principal Officer

ROB RICHARD

Phone

6084674650

Tax Period

2024-09-01 to 2025-08-31

WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION, founded in 1990, is a community nonprofit that reported $4.5M in total revenue in fiscal year 2024. Expenses of $4.4M left a modest 3% surplus.

Mission

TO PROVIDE INFORMATION AND ASSISTANCE TO ITS MEMBERS TO FURTHER THEIR GOAL OF PROVIDING LOW COST ELECTRIC SERVICE.

Program Service Accomplishments

Program 1

MEMBERSHIP SERVICES: WECA COLLECTS MEMBERSHIP DUES AND PROVIDES APPROPRIATE SERVICES AND ASSISTANCE TO ITS MEMBERS TO FURNISH ELECTRIC ENERGY AND ENERGY SERVICES AT COST WITHOUT PROFIT. WECA HAS 25...

Program 2

WISCONSIN ENERGY COOPERATIVE NEWS: WECA PRODUCES A MONTHLY MAGAZINE FOR 19 OF ITS MEMBERS WITH APPROXIMATELY 160,000 SUBSCRIBERS. ALL OF WECA MEMBERS ARE ELIGIBLE FOR THIS SERVICE.

Program 3

TRAINING/SAFETY: WECA PROVIDES A JOB TRAINING AND SAFETY PROGRAM THROUGH THEIR PARTNERSHIP WITH DAIRYLAND POWER COOPERATIVE FOR ELECTRIC COOPERATIVE EMPLOYEES. WECA PROVIDES THIS TRAINING FOR 23 OF ITS ELECTRIC DISTRIBUTION CO-OP MEMBERS AND THE HUNDREDS OF FIELD PERSONNEL EMPLOYED BY THE RESPECTIVE CO-OPS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $112,431

Program Service Revenue $4,355,197

Investment Income $20,562

Other Revenue $4,131

TOTAL REVENUE $4,492,321

Expense Breakdown

Grants Paid $9,389

Salaries & Benefits $1,622,107

Fundraising Expenses $0

Other Expenses $2,725,401

TOTAL EXPENSES $4,356,897

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,492,321	$4,372,220	+0.0%
Expenses	$4,356,897	$4,283,947	+0.0%
Net Income	$135,424	$88,273	+0.5%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$736,286

Total Directors

$19,000

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KAREN NEWBURY	CHAIRMAN	4.00	Officer Director	$2,400	$0	$2,400
DANIEL HILLBERRY	DIRECTOR/FORMER CHAIRMAN	4.00	Officer Director	$2,400	$0	$2,400
BARBARA MILLER	VICE CHAIRMAN	3.00	Officer Director	$3,400	$0	$3,400
STEVE JOHNSON	SECRETARY/TREASURER	3.00	Officer Director	$2,800	$0	$2,800
CRAIG BUROS	EXECUTIVE COMMITTEE MEMBER	3.00	Director	$0	$0	$0
MONICA OBRYCKI	EXECUTIVE COMMITTEE MEMBER	3.00	Director	$0	$0	$0
CYNTHIA THORMAN	BOARD DIRECTOR	2.00	Director	$2,400	$0	$2,400
ALLEN JICINSKY	BOARD DIRECTOR	2.00	Director	$2,400	$0	$2,400
LESLIE DOKKESTUL	BOARD DIRECTOR	2.00	Director	$1,600	$0	$1,600
ROBERT CORNELL	BOARD DIRECTOR	2.00	Director	$0	$0	$0
JUSTIN JAHNZ	BOARD DIRECTOR	2.00	Director	$0	$0	$0
KURT HARRIS	BOARD DIRECTOR	2.00	Director	$0	$0	$0
ALAN WILKIE	BOARD DIRECTOR	2.00	Director	$1,600	$0	$1,600
KEVIN MEISTAD	BOARD DIRECTOR	2.00	Director	$0	$0	$0
ROB RICHARD	CURRENT PRESIDENT & CEO	40.00	Officer	$188,208	$51,338	$239,546
TIMOTHY CLAY	VICE PRESIDENT OF OPERATIONS	40.00	Officer	$175,652	$74,253	$249,905
STEPHEN FREESE	FORMER PRESIDENT & CEO	40.00	Officer	$179,380	$56,455	$235,835
DANA KELROY	EDITOR	40.00	Highest	$107,232	$55,733	$162,965

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$4,492,321	$4,356,897	$2,151,622	$135,424
2024	$4,372,220	$4,283,947	$2,081,199	$88,273
2023	$4,196,646	$4,092,633	$2,128,288	$104,013
2022	$3,724,241	$3,672,644	$1,865,579	$51,597
2021	$3,473,687	$3,251,635	$1,775,586	$222,052
2020	$3,700,786	$3,396,359	$1,512,105	$304,427
2019	$3,534,273	$3,353,443	$1,349,730	$180,830
2018	$3,491,505	$3,334,114	$1,015,197	$157,391

WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION