WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION

EIN: 391163563

MIDDLETON, WI

Total Revenue
$4,492,321
Total Expenses
$4,356,897
Total Assets
$2,151,622
Net Assets
$1,876,482
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1990
Legal Domicile
WI
Principal Officer
ROB RICHARD
Phone
6084674650
Tax Period
2024-09-01 to 2025-08-31

WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION, founded in 1990, is a community nonprofit that reported $4.5M in total revenue in fiscal year 2024. Expenses of $4.4M left a modest 3% surplus.

Mission

TO PROVIDE INFORMATION AND ASSISTANCE TO ITS MEMBERS TO FURTHER THEIR GOAL OF PROVIDING LOW COST ELECTRIC SERVICE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $112,431
Program Service Revenue $4,355,197
Investment Income $20,562
Other Revenue $4,131
TOTAL REVENUE $4,492,321

Expense Breakdown

Grants Paid $9,389
Salaries & Benefits $1,622,107
Fundraising Expenses $0
Other Expenses $2,725,401
TOTAL EXPENSES $4,356,897

Year-over-Year Comparison

2024 2023 Change
Revenue $4,492,321 $4,372,220 +0.0%
Expenses $4,356,897 $4,283,947 +0.0%
Net Income $135,424 $88,273 +0.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
12
Independent Members
4
Employees
10
Volunteers
5

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$736,286
Total Directors
14
$19,000
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
KAREN NEWBURY CHAIRMAN 4.00
Officer Director
$2,400 $0 $2,400
DANIEL HILLBERRY DIRECTOR/FORMER CHAIRMAN 4.00
Officer Director
$2,400 $0 $2,400
BARBARA MILLER VICE CHAIRMAN 3.00
Officer Director
$3,400 $0 $3,400
STEVE JOHNSON SECRETARY/TREASURER 3.00
Officer Director
$2,800 $0 $2,800
CRAIG BUROS EXECUTIVE COMMITTEE MEMBER 3.00
Director
$0 $0 $0
MONICA OBRYCKI EXECUTIVE COMMITTEE MEMBER 3.00
Director
$0 $0 $0
CYNTHIA THORMAN BOARD DIRECTOR 2.00
Director
$2,400 $0 $2,400
ALLEN JICINSKY BOARD DIRECTOR 2.00
Director
$2,400 $0 $2,400
LESLIE DOKKESTUL BOARD DIRECTOR 2.00
Director
$1,600 $0 $1,600
ROBERT CORNELL BOARD DIRECTOR 2.00
Director
$0 $0 $0
JUSTIN JAHNZ BOARD DIRECTOR 2.00
Director
$0 $0 $0
KURT HARRIS BOARD DIRECTOR 2.00
Director
$0 $0 $0
ALAN WILKIE BOARD DIRECTOR 2.00
Director
$1,600 $0 $1,600
KEVIN MEISTAD BOARD DIRECTOR 2.00
Director
$0 $0 $0
ROB RICHARD CURRENT PRESIDENT & CEO 40.00
Officer
$188,208 $51,338 $239,546
TIMOTHY CLAY VICE PRESIDENT OF OPERATIONS 40.00
Officer
$175,652 $74,253 $249,905
STEPHEN FREESE FORMER PRESIDENT & CEO 40.00
Officer
$179,380 $56,455 $235,835
DANA KELROY EDITOR 40.00
Highest
$107,232 $55,733 $162,965
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $4,492,321 $4,356,897 $2,151,622 $135,424
2024 $4,372,220 $4,283,947 $2,081,199 $88,273
2023 $4,196,646 $4,092,633 $2,128,288 $104,013
2022 $3,724,241 $3,672,644 $1,865,579 $51,597
2021 $3,473,687 $3,251,635 $1,775,586 $222,052
2020 $3,700,786 $3,396,359 $1,512,105 $304,427
2019 $3,534,273 $3,353,443 $1,349,730 $180,830
2018 $3,491,505 $3,334,114 $1,015,197 $157,391
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