WISCONSIN ADVERTISING PUBLISHERS ASSOCIATION INC (EIN 391330101) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1977

Legal Domicile

Principal Officer

BETH BENNETT

Phone

6082837621

Tax Period

2025-01-01 to 2025-12-31

WISCONSIN ADVERTISING PUBLISHERS ASSOCIATION INC, founded in 1977, is a micro nonprofit that reported $28K in total revenue in fiscal year 2025. Revenue decreased 6% compared to the prior year. Expenses of $69K exceeded revenue, resulting in a 150% operating deficit.

Mission

TO BE A RESOURCE FOR OUR MEMBERS TO ENABLE THEM TO BE SUCCESSFUL NOW AND IN THE FUTURE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $49

Investment Income $27,656

Other Revenue $0

TOTAL REVENUE $27,705

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $69,383

TOTAL EXPENSES $69,383

Year-over-Year Comparison

	2025	2024	Change
Revenue	$27,705	$29,564	-0.1%
Expenses	$69,383	$33,043	+1.1%
Net Income	$-41,678	$-3,479	+11.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BETH BENNETT	EXECUTIVE DIRECTOR	0.00	Officer	$0	$0	$0
RICHARD LEE	PRESIDENT	1.00	Officer Director	$0	$0	$0
ROD CHRISTENSEN	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
PAT WOOD	TREASURER	1.00	Officer Director	$0	$0	$0
KELLY LECKER	BOARD MEMBER	1.00	Director	$0	$0	$0
KAREN SCHNEIDER	BOARD MEMBER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$27,705	$69,383	$331,358	$-41,678
2024	No data	No data	No data	No data
2023	$21,623	$58,759	$340,568	$-37,136
2022	$14,912	$57,650	$357,496	$-42,738
2021	$33,836	$30,533	$389,494	$3,303
2020	$33,660	$20,175	$384,171	$13,485
2019	$32,045	$36,284	$368,353	$-4,239
2018	$54,948	$39,783	$376,318	$15,165

WISCONSIN ADVERTISING PUBLISHERS ASSOCIATION INC