EAU CLAIRE AREA CONVENTION AND VIS… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1980

Legal Domicile

Principal Officer

JASON JON ANDERSON

Phone

7158312345

Tax Period

2025-01-01 to 2025-12-31

EAU CLAIRE AREA CONVENTION AND VISITORS BUREAU INC, founded in 1980, is a community nonprofit that reported $2.8M in total revenue in fiscal year 2025. The organization ran a surplus of $502K, a strong 18% operating margin.

Mission

VISIT EAU CLAIRE IS A COMMUNITY ASSET DEDICATED TO CREATIVELY MARKETING, EFFECTIVELY MANAGING, ENDLESSLY MOTIVATING AND CONTINOUSLY BUILDING A DYNAMIC TOURISM ECONOMY OF BUSINESS, SPORTS AND LEISURE TRAVELERS. WE AMPLIFY THE IMAGE OF OUR REGION, PARTNERS AND BUSINESSES BY CONSISTENTLY DEVELOPING THE SKILLS, KNOWLEDGE AND FRIENDSHIPS OF ALL THOSE WE WORK FOR.

Program Service Accomplishments

Program 1

EFFECTIVELY MARKET THE EAU CLAIRE AREA AS A DESTINATION FOR CONVENTIONS, SPORTING EVENTS, GROUP TOUR, AND LEISURE MARKETS. PROMOTE REGIONAL ECONOMIC GROWTH AND ENHANCE AND MAINTAIN THE AREA'S OVERALL...

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $117,957

Program Service Revenue $2,618,366

Investment Income $6,691

Other Revenue $25,303

TOTAL REVENUE $2,768,317

Expense Breakdown

Grants Paid $590,899

Salaries & Benefits $760,348

Fundraising Expenses $0

Other Expenses $915,426

TOTAL EXPENSES $2,266,673

Year-over-Year Comparison

	2025	2024	Change
Revenue	$2,768,317	$2,605,942	+0.1%
Expenses	$2,266,673	$2,223,247	+0.0%
Net Income	$501,644	$382,695	+0.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$122,580

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JASON JON ANDERSON	CHAIRMAN	1.00	Officer Director	$0	$0	$0
JACOB WRASSE	FIRST VICE CHAIRMAN	1.00	Officer Director	$0	$0	$0
MARK MITCHELL	SECOND VICE CHAIRMAN	1.00	Officer Director	$0	$0	$0
TIM OLSON	TREASURER	1.00	Officer Director	$0	$0	$0
CHARITY ZICH	SECRETARY	1.00	Officer Director	$0	$0	$0
BECKY SQUIRES	PAST BOARD CHAIRMAN	1.00	Officer Director	$0	$0	$0
TIA ANDERSON	DIRECTOR	1.00	Director	$0	$0	$0
JAMES CIALDINI	DIRECTOR	1.00	Director	$0	$0	$0
JULIA DIGGINS	DIRECTOR	1.00	Director	$0	$0	$0
LUKE HANSON	DIRECTOR	1.00	Director	$0	$0	$0
CHARLIE JOHNSON	DIRECTOR	1.00	Director	$0	$0	$0
DEAN KALLENBACH	DIRECTOR	1.00	Director	$0	$0	$0
LARRY MBOGA	DIRECTOR	1.00	Director	$0	$0	$0
JENNIFER MEYER	DIRECTOR	1.00	Director	$0	$0	$0
NICK MEYER	DIRECTOR	1.00	Director	$0	$0	$0
BRUCE MLSNA	DIRECTOR	1.00	Director	$0	$0	$0
AMY PETERSON-FOSS	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT ROGERS	DIRECTOR	1.00	Director	$0	$0	$0
MARY RUDD	DIRECTOR	1.00	Director	$0	$0	$0
AARON WHITE	DIRECTOR	1.00	Director	$0	$0	$0
KITZIE WINTERS	DIRECTOR	1.00	Director	$0	$0	$0
ROY ATKINSON	DIRECTOR	1.00	Director	$0	$0	$0
ERIK KEISLER	DIRECTOR	1.00	Director	$0	$0	$0
MACKENZI A HAVLICEK	EXECUTIVE DIRECTOR	50.00	Officer	$119,010	$3,570	$122,580

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$2,768,317	$2,266,673	$1,139,000	$501,644
2024	$2,605,942	$2,223,247	$984,305	$382,695
2023	$2,598,769	$3,121,627	$876,797	$-522,858
2022	$3,160,052	$2,718,628	$1,941,737	$441,424
2021	$1,969,033	$1,687,960	$979,656	$281,073
2020	$1,766,627	$1,469,634	$847,651	$296,993
2019	$1,871,098	$1,855,609	$449,132	$15,489
2018	$1,946,860	$2,347,161	$852,571	$-400,301

EAU CLAIRE AREA CONVENTION AND VISITORS BUREAU INC