MADISON FESTIVALS INC

EIN: 391366837 501(c)(3) Recreation & Sports

SUN PRAIRIE, WI

Total Revenue
$1,750,802
Total Expenses
$1,366,609
Total Assets
$950,749
Net Assets
$579,443
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Financial Trends

Organization Details

Formation Year
1978
Legal Domicile
WI
Principal Officer
SARA KLEMME
Phone
6083452711
Tax Period
2024-01-01 to 2024-12-31

MADISON FESTIVALS INC, founded in 1978, is a community nonprofit in the Recreation & Sports sector that reported $1.8M in total revenue in fiscal year 2024. Revenue surged 25% from the prior year, signaling strong growth momentum. The organization ran a surplus of $384K, a strong 22% operating margin.

Mission

WE ASPIRE TO BRING TOGETHER PEOPLE, BUSINESSES, AND CHARITABLE ORGANIZATIONS THROUGH EVOLVING, BEST-IN-CLASS EVENTS THAT ENRICH OUR COMMUNITY.

Program Service Accomplishments

Program 1
Expenses: $701,093 Revenue: $403,608

TASTE OF MADISON HELD SINCE 1983, THE TASTE OF MADISON IS MADISON FESTIVALS' FLAGSHIP EVENT. MADISON'S END-OF-SUMMER PICNIC WITH OVER 80 RESTAURANTS, TWO ENTERTAINMENT STAGES, AND OVER 25 BEVERAGE...

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TASTE OF MADISON HELD SINCE 1983, THE TASTE OF MADISON IS MADISON FESTIVALS' FLAGSHIP EVENT. MADISON'S END-OF-SUMMER PICNIC WITH OVER 80 RESTAURANTS, TWO ENTERTAINMENT STAGES, AND OVER 25 BEVERAGE STANDS DRAWS OVER 250,000 PEOPLE TO THE CAPITOL SQUARE OVER SATURDAY AND SUNDAY OF LABOR DAY WEEKEND. TASTE OF MADISON HAS RAISED OVER $1.9 MILLION DOLLARS SINCE 1995 FOR LOCAL NON-PROFIT AND CHARITABLE ORGANIZATIONS.

Program 2
Expenses: $398,370 Revenue: $921,736

MADISON MARATHON THE MADISON MARATHON, HALF MARATHON, AND 10K IS HELD OVER VETERANS DAY WEEKEND IN EARLY NOVEMBER. ALL RACES BEGIN AND FINISH ON CAPITOL SQUARE. AN EXPO IS HELD ON THE FRIDAY AND...

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MADISON MARATHON THE MADISON MARATHON, HALF MARATHON, AND 10K IS HELD OVER VETERANS DAY WEEKEND IN EARLY NOVEMBER. ALL RACES BEGIN AND FINISH ON CAPITOL SQUARE. AN EXPO IS HELD ON THE FRIDAY AND SATURDAY PRIOR TO SUNDAY'S RACE DAY. THE MADISON MARATHON BENEFITS OVER 30 LOCAL NONPROFITS AND CHARITIES ANNUALLY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $19,984
Program Service Revenue $1,325,344
Investment Income $12,535
Other Revenue $392,939
TOTAL REVENUE $1,750,802

Expense Breakdown

Grants Paid $0
Salaries & Benefits $242,908
Fundraising Expenses $15,918
Program Expenses $1,099,463
Other Expenses $1,123,701
TOTAL EXPENSES $1,366,609

Year-over-Year Comparison

2024 2023 Change
Revenue $1,750,802 $1,406,168 +0.2%
Expenses $1,366,609 $1,348,599 +0.0%
Net Income $384,193 $57,569 +5.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
10
Independent Members
9
Employees
2
Volunteers
500

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$150,276
Total Directors
12
$150,276
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
SARA KLEMME PRESIDENT 40.00
Officer Director
$150,276 $0 $150,276
ELYSE SMITHBACK CHAIR 1.00
Officer Director
$0 $0 $0
JORDAN BRIGHT VICE-CHAIR 1.00
Officer Director
$0 $0 $0
ASHLEY HEIN SECRETARY 1.00
Officer Director
$0 $0 $0
MARK ANDERSON TREASURER 1.00
Officer Director
$0 $0 $0
ALEX PEIRCE PAST CHAIR 1.00
Director
$0 $0 $0
ANDREA MACE DIRECTOR 1.00
Director
$0 $0 $0
JAMIE PATRICK DIRECTOR 1.00
Director
$0 $0 $0
JANE FITZGERALD DIRECTOR 1.00
Director
$0 $0 $0
JON LICA DIRECTOR (THRU FEB) 1.00
Director
$0 $0 $0
MICHAEL LUEHRS DIRECTOR (THRU JAN) 1.00
Director
$0 $0 $0
LEANN PLOESSL DIRECTOR 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $1,750,802 $1,366,609 $950,749 $384,193
2023 $1,406,168 $1,348,599 $605,294 $57,569
2022 $1,364,433 $1,638,569 $499,758 $-274,136
2021 $907,916 $743,607 $675,251 $164,309
2020 $13,838 $294,799 $496,411 $-280,961
2019 $1,609,317 $1,544,810 $618,693 $64,507
2018 $1,449,401 $1,476,512 $535,737 $-27,111
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