WISCONSIN MILK MARKETING BOARD INC (EIN 391455990) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1983

Legal Domicile

Principal Officer

JESSICA ROGERS-HEINTZ

Phone

6088368820

Tax Period

2024-07-01 to 2025-06-30

WISCONSIN MILK MARKETING BOARD INC, founded in 1983, is a mid-sized nonprofit that reported $32.7M in total revenue in fiscal year 2024.

Mission

WISCONSIN MILK MARKETING BOARD, INC. DBA DAIRY FARMERS OF WISCONSIN IS A NONPROFIT ORGANIZATION FUNDED BY DAIRY FARMERS THAT PROMOTES WISCONSIN CHEESE AND OTHER DAIRY PRODUCTS FROM AMERICA'S DAIRYLAND. OUR GOAL IS TO INCREASE THE SALE AND CONSUMPTION OF WISCONSIN MILK AND DAIRY PRODUCTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $57,680

Program Service Revenue $31,997,022

Investment Income $639,280

Other Revenue $36,125

TOTAL REVENUE $32,730,107

Expense Breakdown

Grants Paid $0

Salaries & Benefits $7,671,801

Fundraising Expenses $0

Other Expenses $25,175,384

TOTAL EXPENSES $32,847,185

Year-over-Year Comparison

	2024	2023	Change
Revenue	$32,730,107	$32,890,401	0.0%
Expenses	$32,847,185	$32,218,789	+0.0%
Net Income	$-117,078	$671,612	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$743,472

Total Directors

$2,046,919

Key Employees

$210,161

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ALEXANDRA STRASCHINSKE	DIRECTOR	5.00	Director	$1,690	$0	$1,690
ANDREW CHRISTENSON	COMMUNICATIONS CHAIR	5.00	Director	$4,764	$0	$4,764
ANN KIELER	DIRECTOR	5.00	Director	$4,154	$0	$4,154
ANNALIESE WEGNER	DIRECTOR	5.00	Director	$683	$0	$683
BRENDA SCHLONEGER	DIRECTOR	5.00	Director	$5,096	$0	$5,096
CAROLYN ALSTEEN	DIRECTOR	5.00	Director	$2,703	$0	$2,703
CHAD VINCENT	CHIEF EXECUTIVE OFFICER	50.00	Officer Director	$396,310	$61,852	$458,162
CHRIS KUSKE RIESE	SVP - CHANNEL MARKETING	50.00	Director	$154,290	$40,153	$194,443
CONNIE SEEFELDT	DIRECTOR	5.00	Director	$5,393	$0	$5,393
DAN HINZ	DIRECTOR	5.00	Director	$5,558	$0	$5,558
DAVID BANGART	DIRECTOR	5.00	Director	$3,016	$0	$3,016
DOUG DANIELSON	DIRECTOR	5.00	Director	$2,125	$0	$2,125
GAIL KLINKNER	VICE CHAIR	5.00	Officer Director	$16,244	$0	$16,244
GARY KOHN	DIRECTOR	5.00	Director	$6,658	$0	$6,658
JANET CLARK	BOARD CHAIR	10.00	Officer Director	$20,670	$0	$20,670
JEFF BETLEY	DIRECTOR	5.00	Director	$5,576	$0	$5,576
JENNIFER VEENENDAAL	VP - HUMAN RESOURCES	50.00	Director	$142,332	$47,459	$189,791
JESSICA KELLEY	DIRECTOR	5.00	Director	$2,377	$0	$2,377
JESSICA PRALLE-TRIMNER	DIRECTOR	5.00	Director	$802	$0	$802
JESSICA ROGERS-HEINTZ	CHIEF FINANCIAL OFFICER	50.00	Officer Director	$194,209	$46,384	$240,593
JODY MILLER	DIRECTOR	5.00	Director	$2,381	$0	$2,381
JONATHON HALLOCK	CHANNEL MANAGEMENT CHAIR	5.00	Director	$3,296	$0	$3,296
JULIE MAURER	DIRECTOR	5.00	Director	$2,018	$0	$2,018
KAY ZWALD	POLICY/BYLAW CHAIR	5.00	Officer Director	$4,484	$0	$4,484
KRISTEN METCALF	DIRECTOR	5.00	Director	$3,968	$0	$3,968
KYLE LEVETZOW	DIRECTOR	5.00	Director	$1,580	$0	$1,580
MARK CRAVE	BOARD TREASURER/AUDIT CHAIR	5.00	Officer Director	$3,319	$0	$3,319
MITCHELL KAPPELMAN	DIRECTOR	5.00	Director	$1,234	$0	$1,234
PATRICIA KLING	DIRECTOR	5.00	Director	$2,657	$0	$2,657
RICHARD MENDE	SVP - CHANNEL PROGRAMS	50.00	Director	$149,452	$59,996	$209,448
RICK RODEN	DIRECTOR	5.00	Director	$3,657	$0	$3,657
SANDRA MADLAND	BOARD SECRETARY	5.00	Director	$5,394	$0	$5,394
STEVE PANKRATZ	DIRECTOR	5.00	Director	$8,734	$0	$8,734
STEVEN STERNWEIS	DIRECTOR	5.00	Director	$3,106	$0	$3,106
SUZANNE FANNING	EXECUTIVE VP/CHIEF MARKETING OFFICER	50.00	Director	$213,440	$47,827	$261,267
TASHA SCHLEIS	DIRECTOR	5.00	Director	$10,886	$0	$10,886
TERRANCE EDGE	SR. REGIONAL MARKETING DIR	50.00	Director	$129,755	$30,350	$160,105
TIM MULTERER	VICE PRESIDENT COMPANY COMMUNICATIONS	50.00	Director	$157,479	$28,117	$185,596
VIRGIL HAAG	DIRECTOR	5.00	Director	$3,291	$0	$3,291
KIRK SCOTT	CHIEF OPERATING OFFICER	50.00	Key Emp	$165,499	$44,662	$210,161

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$32,730,107	$32,847,185	$29,214,967	$-117,078
2024	$32,890,401	$32,218,789	$29,916,527	$671,612
2023	$32,234,602	$27,840,660	$27,887,590	$4,393,942
2022	$31,706,679	$31,433,424	$22,618,845	$273,255
2021	$31,339,502	$31,129,322	$23,193,761	$210,180
2020	$30,558,680	$28,706,126	$22,204,692	$1,852,554
2019	$30,709,188	$30,792,224	$21,556,155	$-83,036

WISCONSIN MILK MARKETING BOARD INC